Careful W/ Analytics Regular Expression
If your actual conversion URL is:
I’ve been confused for a long time about why these URLs return different goal numbers:
As technically, each one should match in a regular expression search.
It turns out regular expression in Google Analytics only truly works within a folder; not the entire URL string.
In the above example, these two would be the most accurate (and should have the same goal numbers):
So, in the above examples, these URLs would count as goals:
If you’ve watched the remarketing section yet; this is why I’m also hesitant to use custom combinations as Google often says ‘regular expression’ when they mean regular expression with some qualifier.