If it’s been a while since you’ve used Google Analytics to view your AdWords data – it might be time to take another look.

Google has almost finished rolling out the new reports for all analytics accounts; and there’s a lot of interesting insights you can gain from the data.

Here’s a blog post and video on the subject:
http://analytics.blogspot.com/2010/06/new-adwords-reports-in-google-analytics.html

Brad,
The new Adwords data is Analytics is great, so nice. One question though. Do you know of a way where I can find out my conv. rate (1-per-click). I have three goals (contact form, instant quote and call in) so many times a customer will do two or three. Any way to see goal conversion rate (1 per click)? If not, any idea on ways to ad hoc it so my conversion rate is not inflated? By the way, the site is awesome, excited to put it to use!

Hello Scott,

Do you mean how to see the 1/click stat in Google Analytics or in Adwords console?

In GA, I think there is no option to differentiate between 1/click and many/click because GA doesn’t show stats for specific visitors.

I’m pretty sure hawk07 is completely correct.

I’m good (not amazing) with GA; and I’ve been thinking through how to do this with custom segments, custom reports, goals, etc and I can’t think of anything.

Anyone else know of a workaround?

You might be able to do this with custom defined values; but at that point in time you’re starting to go over my GA head.

In GA. Ok, I figured there wasn’t a way, but figured I would see if anyone found a way around this. It would be so nice.

I will let the GA product team know that this is a request that would make a lot of analysis better / more accurate.

Doesn’t mean it’ll ever be a feature – but at least they know its on people’s wishlists.

Thanks!

You can give Custom Variables a try. This is a relatively new GA feature and I have not had time to try it yet. Try the Visitor level Custom Variables. Some good posts on it:

http://analytics.blogspot.com/2010/06/power-of-multiple-custom-variables.html
http://www.roirevolution.com/blog/2010/02/custom_variables_in_google_analytics.html

I am not sure if this will achieve what you want but you can consider this.

Custom variables are on my list of things to get into and play with.</p>
<p>I’ve not had a chance to really play with the programming of them yet. If you
learn something that will work please let us know.

I’ve been sitting here having a think about this over the past day or so.

You can use regular expressions within goal funnel steps and GA doesn’t care
which order someone moves through the steps in a funnel.

You could possibly create a funnel step and use a negative lookahead regular
expression.

Not sure how effective it would be at this stage, I’ve only just tinkering
with it atm.

Careful W/ Analytics Regular Expression
If your actual conversion URL is:
yoursite.com/m/something/thankyou.php

I’ve been confused for a long time about why these URLs return different goal numbers:
/thankyou.php
thankyou.php
/m/something/
m/something/thankyou.php
yoursite.com/m/

As technically, each one should match in a regular expression search.

It turns out regular expression in Google Analytics only truly works within a folder; not the entire URL string.

In the above example, these two would be the most accurate (and should have the same goal numbers):
yoursite.com/m/something/thankyou.php
/m/something/thankyou.php

So, in the above examples, these URLs would count as goals:
yoursite.com/m/something/thankyou.php
yoursite.com/m/something/thankyou.php
yoursite.com/m/something/thankyou.php?src=12345

If you’ve watched the remarketing section yet; this is why I’m also hesitant to use custom combinations as Google often says ‘regular expression’ when they mean regular expression with some qualifier.

Does anyone know a filter or variable to see the actual word that is bringing
in traffic. Not the adwords bid keyword…but the actual word. For example – if
I bid on “ladies golf shoes” but the term that actual brings the visitor is red
ladies golf shoes – which I’m not bidding on – GA will show the traffic came
from “ladies golf shoes”

I think this one still works:
http://www.firstrate.co.nz/blog/how-to-report-on-actual-adwords-search-keywords-in-google-analytics-reports/