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<p>To ensure that the tools are as good as possible, I’ve been only using our
tools to manage accounts so that I can see areas where I’d like to improve the
speed at which I can make changes.</p>
<p>The place where I personally wish there were more options is in the Report
Analyzer.</p>
<p>I’d like to:
Increase or decrease CPCs by a percentage
Increase or
decrease CPCs by a monetary amount
Increase CPCs to first page bids
Set a
min and max cap on the suggested CPCs regardless if you are setting bids by ROI
or a percentage increase/decrease</p>
<p>As I work on the list of enhancements for the report analyzer – other
enhancements (or restrictions) you’d like to see in either viewing the data or
receiving suggested bids?</p></div></div></div>

I like these ideas. I’d use all of them. 

Do you recommend raising bids based upon 1st page keywords CPCs?<div>I hope not.</div>

I recommend bidding by goals. If your goal is revenue and you lose money by bidding 1st page bids – then I wouldn’t bid that amount. I might do some tests to increase CR and bid up to 1st page bid to make sure the test gets enough exposure to see if the tests deserve to be on page one. However, if you need revenue and every click loses money; then you won’t be in business a long time. (Of course, unless there are other goals and long term revenue strategies, etc).