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Does Bounce Rate Affect QS? (2 posts)

  • Avatar Image twilchek said 3 months, 1 week ago ago:

    Hi – I am working for an ecommerce company. We have some product categories with only a few products (and are adding more soon but not sure when). Currently we do not have campaigns running because of the threat of high bounce rates.

    Is it better to start the campaign and gain CTR history (meaning bounce rate isn’t as important for QS) or should we hold off to make sure the Bounce Rates do not affect the QS

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  • Avatar Image brad said 3 months ago ago:

    Officially, the answer is ‘no response’. However, I’m about 90% certain that it does, and about 99% positive if it doesn’t now it will soon.

    You’re better off working with CTR and conversions first, and worrying about bounce rate second. If the PPC account isn’t profitable, then quality score won’t matter much.

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