What do folks think of this change:
It’s nice to know google cares about advertisers having more conversions, or do they?
I’m a bit confused about the effect this can have. While I can write an Ad that converts well, I still always have to consider the CTR. Where do I draw the line here? If I rotate Ads based on conversion, I will get more conversions initially until my possibly lower CTR reduces my QS resulting in less potential auctions, right?
I know I can opt out of this change, but I’m curious to understand the effect this can have especially that Google is obviously very eager to make this change that they volunteered to do it themselves!