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- Learn the fundamentals of search, ranging from SEO to Analytics to PPC
- Receive a complete walkthrough of how to open your first account
- Avoid common pitfalls of new advertisers, so your accounts can be profitable
- Increase your PPC knowledge from a beginner to an expert
- Master the search network
- Learn how to increase your Quality Scores with both lessons and tools
- Use the keyword mixer tool to easily take advantage of long tail keywords
- The broken link finder will ensure you aren't wasting money by sending traffic to broken pages
- Learn organizational strategies that will help increase your account's effectiveness
- Master mobile advertising
- Learn enterprise ad management tricks and testing techniques
- Use the mass ad copy creator to easily create thousands of ads
- Receive landing page tips that increase conversion rates
- Learn creative uses of remarketing to bring lost visitors back to your site
- Master Google display network advertising
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