AdWords is a complex system that is constantly changing.

Understanding AdWords is crucial to being able to maintain and increase the profits from your AdWords traffic.

AdWords contains many advanced features that can help you reach your potential customers so that you aren’t just buying keywords; but you are creating ads that will resonate with searchers.

By combining the basics of AdWords with advanced features, you can go beyond just putting an ad in front of searchers; but putting the correct ad in front of your potential customers when they are ready to do business with your company.

To help you maximize your AdWords account, Certified Knowledge contains a host of PPC Tutorials.

Here is a list of our current tutorials. This list will continue to expand each month.

Intro to AdWords

* Psychology of Search
* Account Structure

AdWords Reporting Calendar & Reports

* Create Your Reporting Calendar
* Overview of the New Reporting UI
* Ad Group Segmentation
* Create Search Bidding Reports
* Create Content Bidding Reports
* Create Search Query Report
* Create Ad Copy Reports
* Creating Destination URL Reports

Goal Setting

* Determining Business Goals
* Goal Refinement – Example
* What is Conversion Tracking
* Installing AdWords Conversion Tracker Script
* Conversion Tracking Reference Docs

AdWords Editor

* Introducing the AdWords Editor
* AdWords Editor Live Demonstration
* AdWords Editor Windows Shortcuts
* AdWords Editor Mac Shortcuts
* Certified Knowledge & AdWords Editor Work Together

Everything Keywords

* Keyword Jargon
* Search Query & Intent
* Inside The Long Tail
* The 4 Types of Keywords
* All About Match Types
* Decision Making Funnel
* Beginning Your Keyword Research

Negative Keywords

* Intro To Negative Keywords
* Negative Keyword Match Types
* Using Negatives to Control Ad Serving
* Managing Negative Keywords
* Negative Keyword Research

Search Query Report Walkthrough
* Watch a video of seeing how we run and manage search query reports

Keyword Research Tools

* AdWords Keyword Tool
* SK Tool
* Discovery Keyword Tools
* Keyword Insight Tools
* Related Keyword Tools
* Keyword Spidering Tools
* Brainstorming Ideas for Keyword Research

Creating Ad Copy

* Creating Compelling Ad Copy
* Dynamic Keyword Insertion
* Display & Destination URLs
* Building Trackable Destination URLs
* Understanding Trademarks
* Reaching A Mobile Audience
* Product Extension Ads
* Ad Preview Tools
* Tips For Increasing CTR
* Creating Image & Video Ads

Landing Pages

* Where Should You Send the Traffic?
* What You Need To Know About PPC Dedicated Landing Pages
* Landing Page Concepts: Above the Fold
* Landing Page Concepts: Landing Page Load Time
* Landing Page Concepts: Credibility & Usability

Demystifying Quality Score

* What is Quality Score?
* Viewing Your Quality Score
* Quality Score Factors
* Landing Page Quality Score
* Identifying Quality Score Problems
* How to Increase Your Quality Scores
* Ideas for Extreme Quality Score Scenarios
* Quality Score Updates

Location Targeting

* Why Geographic Targeting is Important for All Advertisers
* How Google Determines A Searcher’s Location
* Part 1: Creating Geographic Campaigns
* Part 2: Creating Geographic Campaigns
* Connect Your Business Info to Your AdWords Ads

GDN: Google Display Network (formerly content targeting)
* Google Display Network – The Primer
* Choosing Keywords
* Display Network Keyword Tools
* Placement Targeting
* Enhanced Campaigns
* Controlling Your Reach
* GDN Reporting
* Site &Category Exclusion
* GDN Organization
* CPM Bidding
* Demographic Bidding
* DoubleClick Ad Planner

Remarketing
* Remarketing: The Basics
* Introducing Audiences
* Basic Interface Walkthru
* Remarketing Policies
* Determining Your Lists
* Live Walkthru of Implementing Remarketing Campaigns

And Much More…

We have entire sections on:
* Fundamentals of online marketing, including SEO, PPC, Local, etc
* Step-by-step walk-through information on creating your first AdWords account
* Intro to bidding
* and more