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Certified Knowledge PPC Tools Video

AdWords is a complex system that is constantly changing. Understanding AdWords is crucial to being able to maintain and increase the profits from your AdWords traffic.

AdWords contains many advanced features that can help you reach your potential customers so that you aren’t just buying keywords; but you are creating ads that will resonate with searchers.

By combining the basics of AdWords with advanced features, you can go beyond just putting an ad in front of searchers; but putting the correct ad in front of your potential customers when they are ready to do business with your company.

To help you maximize your AdWords account, Certified Knowledge contains 150+ Video and Interactive PPC Tutorials.

Here is a list of our current tutorials. This list will continue to expand each month.


Search Fundamentals

  • Introduction to Search
  • The Search Opportunity
  • Psychology of Search
  • Basics of a Web Presence
  • The Challenge of Being Found
  • Anatomy of a Search Result
  • SEO Fundamentals
  • Intro to Search Cont'd
  • Local Search Fundamentals
  • Video SEO Fundamentals
  • Paid Search Fundamentals
  • Analytics Fundamentals
  • About Composite Data
  • Online Activity Graphic

Introduction to Google AdWords

  • AdWords Basics
  • How Ads are Displayed
  • Introducing Landing Pages
  • Introducing Ad Copy
  • Paid Search Jargon
  • Introducing the Google Network
  • Opening Your First Account
  • Determining Business Goals
  • How to Open an AdWords Account
  • Creating Your First Campaign
  • Account Structure
  • Campaign Settings
  • Location Targeting
  • Defining Googles Network
  • Google Display Network Primer
  • A Look into Device Types
  • Intro to Bidding Methods
  • Tracking Conversions
  • What is Conversion Tracking
  • How to Install Conversion Tracking
  • Introducing Keywords
  • Keyword Jargon
  • Keyword Match Types
  • Negative Keywords
  • AdWords Keyword Tool
  • Introducing Ad Copy
  • Writing Compelling Ad Copy
  • Working with Display & Destination URLs
  • Final Steps
  • Writing Your First Ads
  • Choosing Your First Keywords
  • Researching Your Initial Bids
  • Making Your Account Live
  • AdWords Interface Tour
  • AdWords Tour
  • Creating AdWords Reports

Intermediate & Advanced AdWords Lessons

  • Intro to AdWords
  • Psychology of Search
  • Account Structure
  • Defining Googles Network
  • Controlling What Devices Will Display Your Ads
  • Tips for New Advertisers
  • AdWords Reporting Calendar
  • AdWords Reporting Overview
  • Create Your Reporting Calendar
  • Ad Group Segmentation
  • Create Search Bidding Reports
  • Create Content Bidding Reports
  • Create Search Query Reports
  • Create Ad Copy Reports
  • Creating Destination URL Reports
  • Creating Quality Score Optimization Reports
  • Creating Geographic Performance Reports
  • The Old Calendar Info
  • Goal Setting
  • Determining Business Goals
  • Goal Refinement - Examples
  • What is Conversion Tracking
  • Installing AdWords Conversion Tracker Script
  • Conversion Tracking Reference Docs
  • Google AdWords Editor
  • Introducing the AdWords Editor
  • AdWords Editor Live Demonstration
  • AdWords Editor Windows Shortcuts
  • AdWords Editor Mac Shortcuts
  • Certified Knowledge & AdWords Editor Work Together
  • Everything Keywords
  • Keyword Jargon
  • Search Query & Intent
  • Introducing Match Types
  • All About Match Types
  • The 4 Types of Keywords
  • Inside the Long Tail
  • Decision Making Funnel
  • Beginning Your Keyword Research
  • Negative Keywords
  • Intro to Negative Keywords
  • Negative Keyword Match Types
  • Using Negatives to Control Ad Serving
  • Managing Negative Keywords
  • Negative Keyword Lists
  • Negative Keyword Research
  • Search Query Report
  • Live Walkthrough
  • Keyword Research Tools
  • AdWords Keyword Tool
  • Discovery Keyword Tools
  • Keyword Insight Tools
  • Related Keyword Tools
  • Keyword Spidering Tools
  • Brainstorming Ideas for Keyword Research
  • SK Tool
  • Effective Ad Copy
  • Create Compelling Ad Copy
  • Dynamic Keyword Insertion
  • Display & Destination URLs
  • Building Trackable Destination URLs
  • Understanding Trademarks
  • Reaching a Mobile Audience
  • Product Extension Ads
  • Creating Image & Video Ads
  • Ad Preview Tools
  • Ad Copy Types & Testing Ideas
  • Tips for Increasing CTR
  • Landing Pages
  • Where Should You Send the Traffic?
  • Dedicated Landing Pages
  • Landing Page Concepts: Above the Fold
  • Landing Page Concepts: Load Time
  • Landing Page Concepts: Credibility & Usability
  • Designing the Perfect Form
  • Demystifying Quality Score
  • What is Quality Score?
  • Viewing Your Quality Score
  • Quality Score Factors
  • Landing Page Quality Score
  • Indentifying Quality Score Problems
  • How to Increase Your Quality Score
  • Ideas for Extreme Quality Score Scenarios
  • Quality Score Updates
  • Google Chief Economist on the Update
  • Location Targeting
  • Why Geographic Targeting is Important
  • How Google Determines a Searchers Location
  • Creating Geographic Campaigns
  • Local Business Extensions
  • Google Display Network
  • GDN - The Primer
  • Choosing Display Keywords
  • Display Network Keyword Tools
  • Placement Targeting
  • Enhanced Campaigns
  • Controlling Your Reach
  • GDN Reporting
  • Site & Category Exclusion
  • GDN Organization
  • CPM Bidding
  • Demographic Bidding
  • Topic Targeting
  • Where Is My Ad?
  • DoubleClick Ad Banner
  • Bidding Methods
  • Overview
  • Max CPC Bidding
  • Enhanced CPC Bidding
  • Budget Optimizer
  • Conversion Optimizer
  • Setting Initial Bids
  • Setting New Bids by Exposure
  • Setting New Bids by ROI
  • Estimated Conversion Rates
  • Remarketing
  • Remarketing: The Basics
  • Introducing Audiences
  • Basic Interfacce Walkthru
  • Remarketing Policies
  • Determining Your Lists
  • Live Walktrhu of Implementing Remarketing Campaigns
  • AdWords Campaign Experiments
  • ACE Introduction
  • Control vs. Experiment
  • Setting Your Experiment Parameters
  • Defining Your Experimental Changes
  • Ad Group Experiments
  • Text and Display Ad Experiments
  • Monitoring Your Experiments
  • Applying or Deleting Your Changes
  • Understanding the Results
  • ACE Testing Ideas
  • Match Type Experiment Demo
  • Bid Experiment Demno
  • Ad Creative Experiment Demo
  • Ad Group Experiment Demo

How to Sell Paid Search

  • Sales Training
  • What is Your Sales Strategy?
  • Price vs Perceived Value
  • Make the Right Sale
  • Docs on Selling AdWords
  • Guide to Selling AdWords
  • Handling Objections
  • Sample Call Openings
  • Sales Rep Exercises
  • Account Structure & Optimization Exercises
  • AdWords Elevator Pitch
  • AdWords Sales Role Play Exercises
  • Collaborative Call Coaching Form
  • Verbalizing Core Concepts

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