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property posted on the forum topic Ad Split Testing revisited in the forum Google AdWords: 2 months ago

Many thanks for you both!
property started a new topic Ad Split Testing revisited in the forum Google AdWords: 2 months, 1 week ago

Hi Brad,

I recently came across this old post by Dan Thies:

http://www.seofaststart.com/blog/split-testing-adwords-youre-doing-it-wrong

His argument revolves around this quote:
The Control has a strong […]
property posted on the forum topic Targeting top 3 positions in the forum Google AdWords: 2 months, 3 weeks ago

Thanks Brad.
property started a new topic Targeting top 3 positions in the forum Google AdWords: 2 months, 3 weeks ago

The ‘Top vs Side’ data is an eye opener. Apart from much higher CTR, I have many instances where the Avg. CPC on the top is actually lower than on the side.

I am assuming this is due to some auctions where […]
property posted on the forum topic How does 'optimize for clicks' work with CPA bidding? in the forum Google AdWords: 2 months, 3 weeks ago

Can you elaborate on what you mean by:

I’ve really gone to using ACE for testing ads in a CPA campaign because of some problems I’ve had.

Presumably you use ACE to control Ad rotation? But then that can be […]
property posted on the forum topic How does 'optimize for clicks' work with CPA bidding? in the forum Google AdWords: 2 months, 3 weeks ago

Thanks Brad. Do you think the conflict you mentioned is the reason why google recently was pushing hard for migrating all ’optimize for clicks’ to ’optimize for conversions’ when using Optimizer?
property posted on the forum topic How does 'optimize for clicks' work with CPA bidding? in the forum Google AdWords: 2 months, 3 weeks ago

Thanks Martin. Interesting to know that Optimizer works at the keyword level only, looking at the keyword’s average conversion rate across all active Ads. I so far assumed it manages the bids on a per keyword-Ad […]
property started a new topic How does 'optimize for clicks' work with CPA bidding? in the forum Google AdWords: 2 months, 3 weeks ago

Hi Brad,

I’m sure you talked about this before but I can’t find the reference to it.

When both ‘optimize for clicks’ and CPA bidding is enabled, how does the algorithm choose between two Ads where one […]
property posted on the forum topic Tracking Ad Creatives in the forum Google AdWords: 2 months, 3 weeks ago

check google’s URL builder:

http://support.google.com/googleanalytics/bin/answer.py?hl=en&answer=55578
property posted on the forum topic Can Google Website Optimizer do this? in the forum Google AdWords: 2 months, 3 weeks ago

Hi Adriaan,

Not sure what you mean by:
Show 50% of the website traffic to the original template

As far as I know, in GWO you always need to specify a URL (a single page) to send traffic to. Are you […]
property started a new topic Can Google Website Optimizer do this? in the forum Google AdWords: 2 months, 4 weeks ago

We use Google Website Optimizer to do A/B testing. We’re trying to set up the following test but we can’t figure out if it’s possible.

We want to test changes in the template design and hence will get […]
property posted on the forum topic Can 'optimize for clicks' be used as a valid Ad test? in the forum Google AdWords: 3 months, 1 week ago

Thanks Brad
property posted on the forum topic Can 'optimize for clicks' be used as a valid Ad test? in the forum Google AdWords: 3 months, 1 week ago

Hi Brad,

You said earlier:
At that level of impression – Google doesn’t make a lot of assumption yet. Generally, you need more data before they really start favoring one ad over the other.

Are there any […]
property posted on the forum topic Does Word Order Matter in the forum Google AdWords: 3 months, 2 weeks ago

Yes, correct. And that is a challenge as you never get to see the exact effect your bid management or Ad testing is having.
property started a new topic Auto migration to 'optimize for conversions' in the forum Google AdWords: 3 months, 2 weeks ago

What do folks think of this change:

http://adwords.blogspot.com/2011/12/migrating-conversion-optimizer-and.html

It’s nice to know google cares about advertisers having more conversions, or do they?

I’m […]
property posted on the forum topic Does Word Order Matter in the forum Google AdWords: 3 months, 2 weeks ago

I’m sure Brad will give you the exact answer, but I’ll chime in with my experience.

This is just for broad and modified broad. For exact and phrase, this discussion is obviously different. I believe your […]
property posted on the forum topic Can 'optimize for clicks' be used as a valid Ad test? in the forum Google AdWords: 3 months, 2 weeks ago

Thanks Brad. These are national Ads in the UK. It’s a low volume market; the above figures are from the last 7 days performance.

I hope the figures will reflect an ‘obvious’ winner once they build up, and […]
property posted on the forum topic Can 'optimize for clicks' be used as a valid Ad test? in the forum Google AdWords: 3 months, 2 weeks ago

Thanks I added your blog to my rss reader and will keep an eye on it.

I’ve already started using CTR optimisation as the basis of some Ad testing. I use the number of Ad impressions as a guide as to which […]
property posted on the forum topic Can 'optimize for clicks' be used as a valid Ad test? in the forum Google AdWords: 3 months, 3 weeks ago

Excellent, thanks Martin! This makes some Ad testing much easier.

By the way, I like to understand the finer details of all things adwords, so if you ever have the time to explain (or give references to) why […]
property started a new topic Can 'optimize for clicks' be used as a valid Ad test? in the forum Google AdWords: 3 months, 3 weeks ago

I know the conventional wisdom is to set the Ads to rotate evenly and then wait till statistical significance is reached.

However, if you’re interested in increasing CTR only (conversions is not an issue), […]
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