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mjzuccato wrote a new blog post: Why All Social Media Efforts May Not Be Truly Social 1 year, 2 months ago
"We need to get more active in social media!" I’m sure those very words have been uttered in many conference rooms (or online meetings ) throughout the country over the past 2-3 years. Of course, the smart marketer knows that activity does not always equate to revenue. So where do you start when you are mandated to “get more active”? …[Read more]
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mjzuccato wrote a new blog post: Conducting Effective PPC Review Meetings with an Out-of-House Consultant 1 year, 3 months ago
This is a guest article written by Mike Zuccato , the senior Internet marketing manager at InterCall. Given the time demands of proper PPC campaign management, many internal marketing teams rely on remote consultants or firms for the management of their PPC programs. Sometimes it’s just too time-consuming to keep it in-house in competitive…[Read more]
