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Chris commented on the blog post Ad Rank: What Everyone Ought To Know About The Jungle In Adwords 5 months, 1 week ago
Hi James, Thanks for weighing in. I agree with everything you say. Except for one:”broad generalization like this is dangerous”. I do make such a broad generalization precisely because QS is confusing and for people who want results, focusing on their CTR is the answer. I wish a few years ago when I was trying [...]
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Chris commented on the blog post Ad Rank: What Everyone Ought To Know About The Jungle In Adwords 5 months, 1 week ago
Hi Martin, Great comment. The reason I say “Quality Score equals CTR” is to make it simple for people who are interested in getting results and remove the cloud of confusion that surrounds every discussion on QS. We can talk about what Google does behind the hood to assign each keyword with a QS, and [...]
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Chris commented on the blog post Ad Rank: What Everyone Ought To Know About The Jungle In Adwords 5 months, 2 weeks ago
Thanks Andrew. Glad you liked the article. You’re welcome to try Tenscores anytime. Drop me a line if you do.
Chris
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Chris wrote a new blog post: Ad Rank: What Everyone Ought To Know About The Jungle In Adwords 5 months, 2 weeks ago
This is a guest post by Chris Thunder who likes to think of himself as an Alpha Advertiser in the AdWords jungle. He can help you become one too. Visit Tenscores.com, the Adwords Quality Score Tool he uses for cheaper traffic, follow him on twitter to be updated when he’s got some good stuff to share or read more of [...] -
Chris commented on the blog post Bidding Into A Positive Spiral That Builds Long Time Savings 8 months, 3 weeks ago
Hi Chris, You bring up an old strategy that I think people should pay very close attention to because it works. Before anyone comes in to say that CTR is normalized by position and that the high CTR obtained from a higher position due to aggressive bidding has no effect on QS… they should try [...]
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Chris wrote a new blog post: An Endless Supply Of Adwords Ads For Your Split-Test Experiments 10 months, 1 week ago
I created the diagram below about a year ago. I use it every time I have writer’s block and completely out of ad writing ideas or when I need to brainstorm new ad texts quickly. It comes in very handy especially with content network ads since I can test as many of them as I want [...] -
Chris commented on the blog post 2 Little Known Ways To Increasing CTR And Quality Score 10 months, 3 weeks ago
Rnasty (is that your real name?), I meant to reply earlier but got caught up with other responsibilities and completely forgot about my guest post. Forgive me. Hopefully by now you’ve already figured it out. If not, here’s the answer to your question… In your first spreadsheet, take a look at all the clicks you [...]
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Chris commented on the blog post 2 Little Known Ways To Increasing CTR And Quality Score 11 months ago
Hi Martin, Thank you for joining the conversation. I’m delighted to have a meaningful dialogue on the subject when time permits so please keep on sharing your thoughts. Reading your response, I realize that I might have sacrificed some important details in favor of brevity. What I’m suggesting in this post is not a theory. [...]
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Chris commented on the blog post 2 Little Known Ways To Increasing CTR And Quality Score 11 months ago
Under the assumption that Google’s normalization algorithm (CTR by position) is perfect – then yes, I absolutely agree Rnasty. But I’m quite skeptical about how well CTR for QS is normalized by position. (And I’m not the only one, read the last comments of Craig’s post: http://www.clickequations.com/blog/2011/05/getting-quality-score-right/). The…[Read more]
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Chris commented on the blog post 2 Little Known Ways To Increasing CTR And Quality Score 11 months, 1 week ago
It would be interesting to know whether the low positions are causing the low CTRs or whether it’s the low CTRs that have earned you low avg. pos. Personally, average position is a metric I rarely look at – if ever – simply because it can be very misleading. I don’t know where you can [...]
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Chris wrote a new blog post: 2 Little Known Ways To Increasing CTR And Quality Score 11 months, 1 week ago
This is a guest post by Chris Thunder, who just launched a platform that helps Adwords advertisers improve their Quality Scores for cheaper Google Adwords traffic. Check it out at Tenscores.com. Follow him on twitter and see if Tenscores.com can be useful to you.If I ask you what you need to do in order to increase your ads’ click-through-rates [...]
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Chris Thunder commented on the blog post Improve Quality Score Or Die 1 year ago
My pleasure Jackie. I’m sure we’re not the only ones to appreciate. Others are just too shy to speak up. Most probably, they’re just busy trying out your excel trick.
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Chris Thunder commented on the blog post Should Your Paid Search Account Care About Bounce Rates? 1 year ago
I remember the first time I found out about bounce rates and went to check it in my stats… it was around 90%. I was sad, I thought my visitors didn’t like me
Anyway, going further in usability testing and using tools like mouseflow.com or clicktale.com can provide good insights on high bounce rates.
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Chris Thunder wrote a new blog post: Improve Quality Score Or Die 1 year ago
This is a guest post by Chris Thunder who pretends to know a thing or two about SEM. He’s a quality score freak, and if you want charts like the ones presented in this post for your own data, it’s easy to get them with TenScores: The Quality Score Tool .From 10 to 8, it’s in fabulous health… [...]
