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chriskos commented on the blog post Bidding Into A Positive Spiral That Builds Long Time Savings 8 months, 2 weeks ago
Hi Everyone, First, thank you for the feedback! This article posted while I was on the road and have not had a chance to check in on it (I blame Irene!). I have heard (mostly from Google reps) of position & CTR normalization for QS, but do not see this in practice. As we wade [...]
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chriskos wrote a new blog post: Bidding Into A Positive Spiral That Builds Long Time Savings 8 months, 3 weeks ago
Let’s talk about bidding, and a strategy to aggressively compete for your keywords. Specifically, by bidding heavily out of the gate ads can be positioned highly, enjoy a higher click through rate, enabling a higher Quality Score. This is referred to as a “Positive Spiral” since a series of events are setup that enable future successes. [...] -
chriskos and
bloomarty are now friends 9 months ago -
chriskos wrote a new blog post: Automating The Ad Test Visualization Tool 1 year, 2 months ago
I came across a great post earlier this week written by Chad Summerhill of PPC Prospector , detailing an Excel process to visually report Ad Copy Tests . This allowed a user to quickly sort through a fair amount of data and confidently read results based upon the charts. You can see a winner, and ensure the data is normalized. Instead [...] -
chriskos posted on the forum topic Keyword Bidding / Match Types in the forum Google AdWords: 1 year, 2 months ago
Brad, True, on the small budgets you have to be very selective in your targeting. I usually try to focus my efforts on a narrow scope. I find that regardless of your budget you need to have a good size impression share to drive enough performance to be worthwhile (for most businesses). I agree with modified broad [...]
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chriskos and
brad are now friends 1 year, 2 months ago -
chriskos posted on the forum topic Keyword Bidding / Match Types in the forum Google AdWords: 1 year, 2 months ago
This is a great topic and a issue I have faced quite a bit.
One aspect I like to keep in mind when it comes to launching new keyword lists are the benefit of the positive spiral vs the negative spiral. It is more beneficial to come in a bit heavy with your bids, get good [...] -
chriskos and
chadsummerhill are now friends 1 year, 2 months ago -
chriskos joined the group
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