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chadsummerhill @chadsummerhill ?

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chadsummerhill posted on the forum topic The Math behind Statistical Significance in the forum Google AdWords: 7 months, 1 week ago

Hi Property,

I’m assuming that you are the same person that asked me this question on my blog yesterday, so I will just respond here.

First of all ***I’m not a mathematician***, so keep that in mind when reading my opinions.

The two spreadsheets are the result of me trying to apply statistical significance calculators to my PPC ad testing–I did…

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chadsummerhill joined the group AdWords Seminars for Success Networking Group 1 year ago
chadsummerhill posted on the forum topic A list of useful Excel spreadsheets in the forum Google AdWords: 1 year ago

Hi Property,I’ve got more available here: http://www.chadsummerhill.com/tools/Thanks,Chad
chadsummerhill posted on the forum topic Does ’Optimize for Conversions’ rotation setting take CTR into account? in the forum Google AdWords: 1 year, 1 month ago

We’ve been using our homegrown system to change CPA bids while using Conversion Optimizer with great success for the past 2 years. We are thinking about testing using our homegrown system to set straight CPC bids or in combination with Enhanced CPC instead of Conversion Optimizer. I have to be careful though, we have a lot of [...]
chadsummerhill posted on the forum topic Does ’Optimize for Conversions’ rotation setting take CTR into account? in the forum Google AdWords: 1 year, 1 month ago

Interesting. We have a much, much higher conversion rate and 10′s of thousands more leads than what you’ve listed here, but then you say that one account worked with only 100 conversions and a very low CR. Also, I’m assuming that most accounts won’t have near as many conversion or as high a CR as [...]
chadsummerhill posted on the forum topic Does ’Optimize for Conversions’ rotation setting take CTR into account? in the forum Google AdWords: 1 year, 1 month ago

I’ve never noticed anything before. I see what you’re saying though. I normally only test one ad against a champion at a time anyway…sometimes two. In the accounts that failed with Conversion Optimizer, what were their conversion rates? I think it works so well for us, because we have a lot of conversion data (very high [...]
chadsummerhill posted on the forum topic Does ’Optimize for Conversions’ rotation setting take CTR into account? in the forum Google AdWords: 1 year, 1 month ago

I hope the PM is correct, otherwise the feature probably shouldn’t be used.
chadsummerhill posted on the forum topic Does ’Optimize for Conversions’ rotation setting take CTR into account? in the forum Google AdWords: 1 year, 1 month ago

Google Product Manager says on quora:” it optimizes for conversions per
impression, i.e., CTR * CVR, rather than simple conversion rate or the
absolute number of conversions.”Which is different from what my rep told me. But what Prabhu says makes more sense.
chadsummerhill commented on the blog post Step-by-Step Instructions For Testing Low Volume Ad Copy 1 year, 1 month ago

Like this Brad! I do something very similar for both ad test and landing page tests.
chadsummerhill wrote a new blog post: Evaluating the Impact of AdWords Sitelinks 1 year, 2 months ago

This is a guest post by Chad Summerhill, Author of the blog PPC Prospector, provider of free PPC tools & PPC tutorials , and AdWords Specialist at Moving Solutions, Inc. ( UPack.com and MoveBuilder.com). Earlier this month, I was auditing data in our web analytics data warehouse when I came across some AdWords keywords that were being tracked…[Read more]
chadsummerhill posted on the forum topic AdWords using wrong destination url?! in the forum Google AdWords: 1 year, 2 months ago

I’m not doing anything special with them in GA…guess I could tell them apart with the destination url (I changed the order of the parameters in the query string. Besides that they look just like the keyword dest url).I like your idea of tracking them to show up as their own campaign.
chadsummerhill posted on the forum topic AdWords using wrong destination url?! in the forum Google AdWords: 1 year, 2 months ago

Finally Google told me what’s going on; its site links that are causing the issue. When a searcher clicks on a site link it use the site link url not he keyword url. I should have known this. I will have to use the {copy:} ValueTrack parameter to get the right tracking: http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=190706…

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chadsummerhill posted on the forum topic AdWords using wrong destination url?! in the forum Google AdWords: 1 year, 2 months ago

It’s neither of the issues you mentioned. Still waiting for any of my 4 Google reps to respond to my emails. Maybe they can shed some light on this? I’ll keep you posted. Thanks for the help being so responsive! I know you are out of the country.-Chad
chadsummerhill posted on the forum topic AdWords using wrong destination url?! in the forum Google AdWords: 1 year, 2 months ago

It’s coming from a Google search:Referrer (from weblogs): http://www.google.com/search?hl=en&source=hp&biw=1024&bih=568&q=moving+companies&btnG=Google+Search
chadsummerhill posted on the forum topic AdWords using wrong destination url?! in the forum Google AdWords: 1 year, 2 months ago

Yeah, in search. I’m digging into the analytics and it’s not coming from the ad it’s definitely the keyword. Google is stripping out some of my query string parameters for some unknown reason. Every run into this? Examples query strings: with missing parameters (‘g=’, ‘m=’): r=m01100&refnum=googlemv&c=G/MOVING/US&k=moving…[Read more]
chadsummerhill started a new topic AdWords using wrong destination url?! in the forum Google AdWords: 1 year, 2 months ago

Why would AdWords use the destination url from an ad instead of the keyword when the keyword has a destination url? This is messing with my web analytics tracking.
chadsummerhill wrote a new blog post: Visualizing your Ad Test Results to Boost Confidence 1 year, 3 months ago

This is a guest post by Chad Summerhill, Author of the blog PPC Prospector, provider of free PPC tools & PPC tutorials , and AdWords Specialist at Moving Solutions, Inc. ( UPack.com and MoveBuilder.com). Over the past few weeks I’ve been seeing more discussion about the math behind our ad testing efforts. Can we trust our results ? Is it valid…[Read more]
chadsummerhill and brad are now friends 1 year, 3 months ago
chadsummerhill and Adrian Bold are now friends 1 year, 3 months ago
chadsummerhill posted on the forum topic When do you delete a keywords? in the forum Google AdWords: 1 year, 3 months ago

can’t get an image to insert properly?
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