I totally agree. I think we’re getting close; but it’s just not there yet.
I’ve even tried to do some custom reports in GA just to show me on a conversion basis, the percentage of touch points by channel (so […]
brad posted on the forum topic Can you have multiple conversion types in one account? in the forum Google AdWords: 5 days, 14 hours ago
In AdWords, you can go to your goals and pause one of the goals (or delete it) in the goals section. However, that’s won’t get rid of the old data. What will happen is from the moment you pause it, the old goal […]
Hmm, something seems off with that as Google doesn’t rotate exactly evenly – but it should be close.
Since its a new account, the time frame shouldn’t matter (the ad serving percentages are based upon the […]
brad posted on the forum topic Can you have multiple conversion types in one account? in the forum Google AdWords: 1 week, 1 day ago
You can have multiple conversions in AdWords. When you use the adwords script, you’ll just run through the wizard twice and give each its own value.
The issue with doing it this way is that if you want to use […]
This is more speculation right now that actual math in the industry.
Some of the most common attribution funnels are:
50% 1st, 20% middle, 30% last
40% 1st, 20% middle, 40% last
50% 1st, 0% middle, 50% […]
brad posted on the forum topic Getting bottom placed ads back up above search results in the forum Google AdWords: 1 week, 1 day ago
In most cases, when ads are at the bottom of the page and there are no ads at the top of the page its because of:
1. The result is very informational based; so Google shows info results over commercial results. […]
I think it’s worth trying some text; even if it’s just a test with 3-5 landing pages (you have to test more than one in case the one is a fluke).
Google does not do OCR (optical character recognition) on […]
brad posted on the forum topic Putting A True Ecom Value To Assisted Conversions in MCF in the forum Analytics Questions: 1 week, 1 day ago
That’s a really tough question as everyone wants to do this; but GA just isn’t there yet in terms of how you can segment the data.
The main issue is that assisted conversions aren’t de-duplicated or unique […]
SEO is important to everyone. Even if you live in a world dominated by social and PPC; your presence on the search engines is something everyone should care about. We often use PPC to test SEO, and there are […]
We have one tool here that finds geo words: http://certifiedknowledge.org/membership-information/ppc-tools/geographic-keyword-finder-tool/
And then you can use the keyword mixer tool […]
I never saw this formally announced by Google; and our ecommerce clients were never notified about this change, so I just want to make sure everyone sees this update. This is a quote from the agency newsletter:
Are you using lots of geographic based keywords and geo ad copy?
That’s really the first step with local – using geographic modifiers to your best ability.
The next step is to use call and location […]
brad commented on the post, Case Study: Quadrupling A Small Account’s Conversions in Just 90 Day, on the site Certified Knowledge 2 weeks, 5 days ago
The longer a campaign is running; to a point, the better CPA bidding is. After 2-3 months; I rarely see it improve a lot (often small improvements, but not huge ones) unless you make adjustments. Adjustments could […]
For CPA bidding, Google uses a lot of factors like browsers, location, computer type, etc.
Now, I don’t think they are aggressive enough with their choices at times in raising/lowering bids based upon […]
That’s always hard when the customer doesn’t know their own numbers (and its not that uncommon). I find that for most service industries (electricians, plumbers, etc) that using 20% close rate is usually […]
brad commented on the post, Ad Testing: Are You Using the Wrong Success Metrics?, on the site Certified Knowledge 3 weeks, 3 days ago
Not sure if I totally get the question.
It’s a metric that you test post ad/landing page click – so its not just the ad being tested – its the ad and landing page in combination that’s being tested.
I’d have to see how the system was designed to try that out. I’ve seen a lot of taguchi ad tests (not the same; but multi-input testing) and it often doesn’t work well on huge accounts if you are trying every ad […]
If your budget is small; then using keywords plus CPA is best.
Once you find good placements; then make a campaign for it and do CPA bidding if possible – but that might depend on the size of the campaign. […]
Do you not have conversion value because there aren’t conversions or because there’s no tracking on the site?
Using bounce rates, time on site, or pages per visit can be a substitute for conversion value by […]
brad commented on the post, Step-by-Step Instructions For Testing Low Volume Ad Copy, on the site Certified Knowledge 3 weeks, 5 days ago
@amibt In led gen, often you need to back into what a conversion is worth.
For instance, if you make $1000 per sale, and the sales force closes 25% of sales; then $250 is your breakeven lead cost. If you want […]
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