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brad wrote a new post, How to Identify Google AdWords Quality Score Problems, on the site Certified Knowledge 2 days, 6 hours ago
Quality Score is such an important factor of AdWords that you need to examine it on a regular basis so that you can monitor it and increase it when necessary. However, if you have thousands or millions of […]
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brad posted on the forum topic Bidding to maximize total profits in the forum Google AdWords: 2 days, 7 hours ago
I’m not aware of a way to get that data. You can now see bid simulation data by campaign (http://adwords.blogspot.com/2012/05/model-bid-changes-at-scale-with.html) and that will give you an idea of clicks by CPC changes.
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brad posted on the forum topic Using Image Ads to Reach Nurses in the forum Google AdWords: 2 days, 7 hours ago
There are a few possible reasons for low impressions:
The publishers have their site set for manual review and haven’t approved your ads.
The publishers do not accept flash ads.
The publishers don’t have […] -
brad posted on the forum topic Low Search Volume in the forum Google AdWords: 2 days, 7 hours ago
I find that until a keyword has 25-50 impressions/month; its marked as ‘low search volume’ and rarely goes active.
In that case, I might add it as an exact match keyword in case the volume does increase (and […]
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brad posted on the forum topic Calculating CPC's for eCommerce Accounts in the forum Google AdWords: 2 days, 7 hours ago
My low tech approach (so no 3rd party software) is this:
1. Make sure all the keywords with each ad group sells similar products w/ similar margins
2. Create a spreadsheet that lists all the ad groups and […] -
brad posted on the forum topic Landing pages and Woo themes in the forum Landing Pages: 2 days, 7 hours ago
I’ve never worked with them; but overall, I’ve heard good things about them and no horror stories yet. Maybe someone else will chime in.
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brad posted on the forum topic Inviting A User Who Already Has An AdWords Account… in the forum Google AdWords: 2 days, 7 hours ago
If Google has one thing that *really* drives me crazy – its their account linkage. An email address can never be associated to two adwords accounts.
Your best bet is to create a brand new email address and […]
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brad commented on the post, Does Quality Score Transparency Just Show More AdWords Data Problems?, on the site Certified Knowledge 5 days, 16 hours ago
The reason I was so surprised about the landing page is that when its bad – its a huge factor.
I’ve seen large spenders (multi millions per month) have their account suspended due to landing page quality […]
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brad posted on the forum topic Bidding to maximize total profits in the forum Google AdWords: 6 days, 15 hours ago
Can you clarify this a bit: 3rd party tools that will give me costs/click projections and still allow me to use Conversion Optimizer.
Are you looking for CPC projections for what conversion optimizer will do; […]
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brad posted on the forum topic Advice on improving Quality Score in the forum Google AdWords: 6 days, 15 hours ago
How many impressions does the keyword have?
When you hover over the QS icon; what is the reason for the low QS (there should be a ’below average’ item listed).
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brad posted on the forum topic Landing Page Load Times in the forum Landing Pages: 6 days, 15 hours ago
Two things; total speed matters that the overall score. If your site is loading in under 2-3 seconds (or faster); then you’re in pretty good shape.
When you start getting into caching and expires you are […]
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brad wrote a new post, Does Quality Score Transparency Just Show More AdWords Data Problems?, on the site Certified Knowledge 1 week ago
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brad posted on the forum topic Embedded Match in the forum Google AdWords: 1 week, 1 day ago
Ahh – I got it. In that case, Google use to refer to negative embedded match as just negative exact match; but over the years, they’ve warped it into including both negative phrase and negative exact match for […]
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brad posted on the forum topic Embedded Match in the forum Google AdWords: 1 week, 2 days ago
OK, so it sounds like you’re just looking for an example of when negative phrase match is useful? It works like negative exact or broad match.
Let’s take two examples.
Organization:
Let’s say that […] -
brad posted on the forum topic Using Google AdWords for Brand Buliding in the forum Certified Knowledge Tools: 1 week, 2 days ago
I wrote an article on this subject a while ago that covers most of my thoughts: http://searchengineland.com/when-a-0001-conversion-rate-means-branding-success-44528
I hope that gets you started. If you have any […]
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brad posted on the forum topic Using Adwords for Survey in the forum Google AdWords: 1 week, 2 days ago
How many impressions do you have?
If you don’t have more than 1000 impressions (roughly) then there isn’t even a need to worry yet on the QS front.
However, what could cause the problem is if the survey’s […]
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brad wrote a new post, Attend SMX Advanced Google AdWords Training, on the site Certified Knowledge 1 week, 2 days ago
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brad wrote a new post, How Google’s New Match Types Can Actually Help You, on the site Certified Knowledge 1 week, 5 days ago
Google recently announced that in May they will be adding certain queries to your current phrase and exact match keywords labeled "near phrase" and [near exact]. A lot of debate and frankly hysteria has ensued […]
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brad commented on the post, Advanced Google AdWords 2nd Edition Now Shipping, on the site Certified Knowledge 1 week, 5 days ago
I believe the kindle version can be viewed whereever you can install the kindle app; which is a pc, phone, tablet, etc.
I’m not sure if it’ll be on a secured PDF or not; haven’t looked into the distribution of […]
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brad posted on the forum topic Tracking Likes in Facebook in the forum Other PPC Engines: 2 weeks, 2 days ago
Officially, I think the answer is no. Unofficially, there are a few scripts that will export fan data; but they are against FBs TOS and I’ve heard people getting kicked off of facebook from using them.
I think […]
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