I totally agree. I think we’re getting close; but it’s just not there yet.

I’ve even tried to do some custom reports in GA just to show me on a conversion basis, the percentage of touch points by channel (so […]

In AdWords, you can go to your goals and pause one of the goals (or delete it) in the goals section. However, that’s won’t get rid of the old data. What will happen is from the moment you pause it, the old goal […]

Hmm, something seems off with that as Google doesn’t rotate exactly evenly – but it should be close.

Since its a new account, the time frame shouldn’t matter (the ad serving percentages are based upon the […]

You can have multiple conversions in AdWords. When you use the adwords script, you’ll just run through the wizard twice and give each its own value.

The issue with doing it this way is that if you want to use […]

This is more speculation right now that actual math in the industry.

Some of the most common attribution funnels are:
50% 1st, 20% middle, 30% last
40% 1st, 20% middle, 40% last
50% 1st, 0% middle, 50% […]

In most cases, when ads are at the bottom of the page and there are no ads at the top of the page its because of:

1. The result is very informational based; so Google shows info results over commercial results. […]

I think it’s worth trying some text; even if it’s just a test with 3-5 landing pages (you have to test more than one in case the one is a fluke).

Google does not do OCR (optical character recognition) on […]

That’s a really tough question as everyone wants to do this; but GA just isn’t there yet in terms of how you can segment the data.

The main issue is that assisted conversions aren’t de-duplicated or unique […]

We have one tool here that finds geo words: http://certifiedknowledge.org/membership-information/ppc-tools/geographic-keyword-finder-tool/

And then you can use the keyword mixer tool […]

Are you using lots of geographic based keywords and geo ad copy?

That’s really the first step with local – using geographic modifiers to your best ability.

The next step is to use call and location […]

For CPA bidding, Google uses a lot of factors like browsers, location, computer type, etc.

Now, I don’t think they are aggressive enough with their choices at times in raising/lowering bids based upon […]

That’s always hard when the customer doesn’t know their own numbers (and its not that uncommon). I find that for most service industries (electricians, plumbers, etc) that using 20% close rate is usually […]

If your budget is small; then using keywords plus CPA is best.

Once you find good placements; then make a campaign for it and do CPA bidding if possible – but that might depend on the size of the campaign. […]

Do you not have conversion value because there aren’t conversions or because there’s no tracking on the site?

Using bounce rates, time on site, or pages per visit can be a substitute for conversion value by […]