Did you know:
44% of all US internet users have created some content online (Pew Internet – PDF)
We create as much information in two days as we did from the dawn of man through 2003 (from Eric Schmidt)
The world’s roughly 27 million computer servers processed 9.57 zettabytes of information in 2008 (source)
More video content is uploaded to YouTube in a 60 day period than the three major U.S. television networks created in 60 years (YouTube press)
1.8 zettabytes of data was created in 2011. It would require 57.5 billion 32 GB iPads to store all that info; which would cost $34.4 trillion; or equivalent to the GDP of the United States, Japan, China, Germany, France, the United Kingdom and Italy combined (Source: Mashable)
So what’s my point other than we make a lot of data?
Well – are you having issues with your content marketing? Content takes a lot of time to create. However, there’s a lot of it already.
Therefore, you don’t always have to create content to do content marketing – you can leverage other people’s content (in a legal and ethical way).
That is the subject of this week’s Marketing Nirvana show. It’s about content marketing, but there are some great tips in how to do this type of marketing without having to always create lots of material (sometimes you will want to create it yourself).
The show guest is John Fox (who some of you may remember from a previous episode we did on auto-responders and PPC Mindmeld).
John is also the founder of Venture Marketing – a company that specializes in B2B and partner channel consulting; as well as the author of several books.
We chat about:
Twitter
Borrowed credibility (I’m a huge fan of this)
Connectors vs creators
A little bit on auto-responders
Content creation
Content marketing
How to leverage (legally and ethically) other people’s content for your marketing
And a few other random things that hopefully you will find useful
The show aired on January 9th if you caught it live. Right now you can subscribe to previous shows on iTunes.
Listen to it, and to previous shows at Webmaster Radio on the Marketing Nirvana page.
It’s yet another fun show, I hope you enjoy it.
