Here’s a quick summary of what to expect from the new Yahoo Search Marketing capabilities. The US launch will occur in q3 of 06 with the first accounts being transitioned around August 15th. The international transition will occur in q1 of 07.

A full API with sandbox is available for Yahoo API users.

Account Organization

• Master Accounts
  • Individual Accounts (unlimited)
• Campaigns (max 100)
• Ad Groups (max 1000 per campaign)
• Keywords (max 1000 per AdGroup)
  • 50k-250k keywords per account
  • Dynamic Keyword Insertion into titles or descriptions

Bidding

• Will utilize a quality index
• Placement will be based on CTR and Quality Index scoring
• Quality index will be made up of many factors including, ad copy and keyword history
• Quality index will be shown in the account similar to the current 1-5 rating (green bar) one currently sees.
• Competitor bids will be shown (similar to the current system)
• Composite quality index and keyword bid will not be displayed

Tools

• Forecasting
  • Will have forecasting tools which include clicks, impressions, and position
• Keyword research tools

Additional Capabilities

• Geo Targeting – US & Uk only to start
  • Keyword Research Tools
• Keyword research estimates
• Related keyword tool