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We have quite a few services beyond just training videos, tools, and workshops. One of the most popular services we offer is Google AdWords account audits.

I do a quite a few AdWords account audits every year. However, earlier this year we had to close down the service due to overwhelming demand combined with a  lack of time to complete all the requests.

We’re going to accept 4-6 audit requests over the next 2 months. So if you’ve been waiting to have your account audited, now is the time to signup for an audit.

If you’d like:

                • Your data analyzed
                • Performance suggestions
                • Structural suggestions
                • Keywords analyzed
                • Ad Data examined
                • Find new places to expand
                • etc…

Then an audit might be good for you.

Please note: We will audit search campaigns, display campaigns, and automated rules. We do not audit scripts or PLA campaigns.

No two audits are the same. We’re often asked for samples; but they are hard to give as we don’t focus on areas where you’re doing great. We have a full survey we use to find out more about your account and what you’d like us to examine, places to ignore, and then we combine that with how much time you have to implement suggestions before I do the audit so that the final deliverable is focused on areas that can make a difference to your account.

Since we spend the time on improvement areas, and not just rehashing old data, the audits are quite unique from each other. There are some basics that all audits do cover:

  • Impression share
  • Quality Score
  • Account organization
  • Ad analysis
  • Keyword analysis
  • Wins

Within any one of those areas, each audit can be very different as one account might have great structure but poor match types, others might have ad serving issues and needs a negative keyword focus, and others might have variation match issues to overcome.

All audits do end with a ‘wins’ section. Even if you don’t use us, make sure that this is always included in an audit. It’s the place where you should actually spend your time that is put into a priority order. It will be different for everyone; however, audits can be quite long (often 25-50 pages), and while they are full of analysis and suggestions, its have the starting order that should be your end focus – actionable information.

Odds are we’ll keep our audit services open for roughly two months and then close them down again in the fall. So if you’d like one, its best to book them early.

If you’d like to learn more about the Who, When, and Why of Account Audits, please see this article.

If you’d like to take a look at our audit services, you can easily book them online here at Consulting & Audits.

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