I did a webinar last week that covered:

• What is a trademark (as far as search is concerned)
• How did we get here (trademark lawsuit Google vs Geico)
• Microsoft adCenter policies & what to do
• Yahoo Search Marketing policies & what to do
• Trademarks on Google prior to May of this year
• May’s country expansion of trademarked keywords
• July’s change to using trademarks in ad copy even if you are not the trademark holder
• Google’s policies & what to do
• What will be an ‘informational site’?
• Reasons to use trademarks in ad copy
• General Q&A

The webinar is now on-demand at Search Marketing Now. You do need to register; but after you register you’ll be able to view the entire webinar. It’s about 30 minutes in length.

Some of the Q&A has been transcribed on Search Marketing Now’s website.

I also wrote an article a couple months ago that is still relevant: How will Google’s recent trademark changes affect you?