We just published the 2017 schedule for the AdWords Seminars. Here is where we’ll be in 2017:
- March 13, Munich Germany
- March 20, San Jose, CA
- May 22, London England
- June 12, Seattle, WA
- October 23, New York City, NY
As usual, we’ve changed up the topics based upon the hottest trends and techniques you need to know in paid search.
Comprehensive Keyword Usage & Organization:
The absolute center of every PPC campaign is keywords. We’ll start this section by correlating keywords to the buying funnel and examining the user intent. While keywords are the lifeblood of PPC, perfecting your match types usage while controlling your negative keywords can drastically increase your overall revenue. We will cover how to organize your account based upon match types, positive, and negative keywords.
Everything You Need to Know About Creating & Testing Amazing Ads:
There’s a reason it’s called AdWords, Bing Ads, and Ad Groups. The only part of your account that a searcher sees is your ads. We’ll cover how to:
- Create compelling ads
- Scientifically test ads for small to enterprise accounts
- Find & use insights from ad testing data
- Use ad extensions wisely
Using Impression Share & Quality Score to Make Smart Decisions
Impression share shows you how often your ads are displayed and gives you wonderful share of voice data. Quality Score is a diagnostic tool that can help you understand improvements that your account needs. In this session, we will demystify quality score, show you how to analyze and improve it; and then use quality score and impression share data to determine how to increase your account’s effectiveness.
Audience Targeting Strategies
Audience targeting is should be part of PPC workflow. We’ll examine display remarketing, remarketing list for search ads, customer match, and demographic targeting to cover how these features work. Then we’ll show how to create advertising strategies for your account that combines audience targeting data and other AdWords features together to fine tune your customer acquisition strategy.
Learn from others: Case Studies
Do you want some examples of what has worked for other companies? In this rapid-fire case study section, we will quickly cover several case studies that will give you new and interesting ideas of what you can do with your AdWords accounts.
Conferences are fantastic places to network and meet fellow practitioners of online marketing. Lunch will be provided so you can spend time getting to know your fellow attendees.
Open Q&A: You will have the opportunity to ask questions as we go throughout the agenda during the day; and we will end the day with an open Q&A session so you can make sure your specific questions are answered.
Networking Opportunities: Conferences are fantastic places to network and meet fellow practitioners of online marketing. Lunch will be provided so you can spend time getting to know your fellow attendees.
You can find more information here:
We hope to see you in 2017. It’s going to prove to be an exciting year in Paid Search