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My latest Search Engine Land article is now published title:  Strike Keyword Gold By Writing A Simple Story.

Most keyword research is done upon existing words by using keyword tools. However, there are other ways to discover completely new keywords that involves creating use case scenarios for your products and services.

By either writing these cases or using your product teams use cases, you can find entirely new themes of keywords.

This technique will also let you discover the various types of keywords that exist:

  • Explicit keywords: Directly describe a product
  • Problems keywords: Describes the conditions a product solves
  • Symptoms keywords: Describes a problem
  • Product names and part numbers: An actual product name and/or part numbers

I hope you enjoy Strike Keyword Gold By Writing A Simple Story.

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