by brad
Some Ideas for Split Testing AdWords
11:09 am in Google AdWords, PPC Info by brad
- Test Ad
- Text ad Headline
- Description line 1
- Description line 2
- Display URL
- Destination URL
- Local business ad
- Headline (try business name in the headline, this is one of the few times that’s very effective)
- Description line 1
- Description line 2
- Display URL
- Destination URL
- Favicon
- Business logo
- Image ad
- Static
- Flash ad
- Video ad
- Mobile
- Phone only
- Carriers
- Mobile site only
- Mobile + phone
- Keyword Match type
- exact
- phrase
- broad
- Ad Groups (or campaigns)
- negative
- negative embedded
- Ad Position
- Top
- Right
- Max CPC
- Times
- Time of day
- Day of the week
- Month of the year
- Bidding
- Manual bidding
- Auto bidding
- Preferred bidding
- Landing Page
- Homepage
- Dedicated page
- Microsite
- Category page
- Product specific page
- Websites
- Content network
- CPC
- CPM
- Demographic
- Search network
- Google.com
