In AdWords it’s called ‘site targeting’; the ability to pay CPM to appear on a publisher site.

To a publisher it’s called AdSense CPM and how am I getting paid for this.

Jen has found a few good tidbits and expounded upon them on her blog for how a publisher is being paid.

I always find it interesting to see what I’m paying Google, and what a publisher finally ends up with.

Jen’s Post Here.