PPC Marketing Blog

2 11, 2015

Free Webinar: Improve Your Landing Page Conversion Rates Through Ad Testing

By |November 2nd, 2015|PPC Marketing Blog|0 Comments

Did you realize that your PPC ads don’t bring in conversions?

Your PPC ads ensure that you are brining the correct type of traffic to your landing page that your website can then convert.

As your PPC ads help to qualify the traffic and are highly measurable, you can use ad testing to help design […]

1 10, 2015

Google’s Boom is Over

By |October 1st, 2015|PPC Marketing Blog|2 Comments

While Google’s homepage hasn’t, bar for a few tidbits, changed in the last years, the behavior of online searchers has dramatically changed. When Google originally started their services in 2001 there wasn’t many websites and products to search for – at least compared to 2015.
For this reason users were happy to find a matching […]

10 08, 2015

Catch Up With the Latest in PPC Thoughts on AMA

By |August 10th, 2015|PPC Marketing Blog|0 Comments

I recently did an ‘Ask Me Anything’ on Reddit.
We covered a lot of information from branding to tools to career development and lots of subjects in-between.
You can view the entire thread (and chime in) here: Brad Geddes AMA.
I hope you enjoy the thread – it took several hours to write everything to cover this […]

10 07, 2015

Join us for a Free Webinar on Writing & Testing Ads That Convert

By |July 10th, 2015|PPC Marketing Blog|0 Comments

On July 15th at 1pm EST; I’m doing a free webinar with Vertical Nerve on Writing & Testing Ads That Convert.

Vertical Nerve has two experts who are going to cover some interesting aspects of creating and testing ads, and I’ll cover some benefits, software, and more. If you’re serious about ad testing, this is […]

14 04, 2015

The Complete AdWords Audit Part 12: Google Shopping Campaigns

By |April 14th, 2015|Audit Series, PPC Marketing Blog|10 Comments

This is a continuation of the AdWords Audit Series. You can see previous parts here: Introduction, Goal setting, Measurement, Campaign Settings & Bid Adjustments, Ad Extensions, Impression Share & Auction Insights, Quality Score, Account Structure, Keywords & Match Types, Ad Copy, Testing and the Lin-Rodnitzky Ratio.
 

If you’re retailer, Google Shopping is one of the […]

24 02, 2015

How to Work with Legal & Brand Management For Better Ad Testing

By |February 24th, 2015|PPC Marketing Blog|2 Comments

This post originally appeared on the adAlysis ad testing blog. 
Many marketers must submit all their ads to a legal and/or corporate branding team for approval before they are allowed to use them in a PPC account. These departments can often be bottlenecks to ad testing.

If you aren’t working well with legal and/or branding; then […]

10 02, 2015

How Ad Rotation Affects Your AdWords Ad Testing

By |February 10th, 2015|PPC Marketing Blog|0 Comments

This post originally appeared on the adAlysis ad testing blog.  
If you have multiple ads in an ad group; your ad rotation settings will determine how often each ad is displayed. Based upon how you are testing and your favorite metrics, you should consider the rotation setting you are using and how that affects your […]

5 02, 2015

Navigate the 2014 PPC Changes with Joe Kerschbaum

By |February 5th, 2015|PPC Marketing Blog|0 Comments

In 2014 there were a lot of changes in both AdWords and Bing. Some of these changes greatly affected PPC (such as close variants), others were fantastic new features (such as free call tracking and ad customizers), and and others were nice minor enhancements (such as affinity audiences) if you know that they exist.

To […]

29 01, 2015

The Best Ads Testing Metrics for Lead Generation Campaigns

By |January 29th, 2015|PPC Marketing Blog|3 Comments

This post originally appeared on the adAlysis ad testing blog.
There are many metrics you can test by; however, the best testing metrics for determining success vary by industry.

Often the lead generation industry is lumped together as a type of advertising campaign: just get me leads. It should not be classified this way. Within lead […]

27 01, 2015

SEO Algo Updates Part 2 with Todd Malicoat & Charlie Ellis

By |January 27th, 2015|Marketing Nirvana, PPC Marketing Blog|0 Comments

We recently did a Marketing Nirvana Radio Show with Todd Mailicoat & Charlie Ellis about the major Google updates that have occurred over the past couple years. The first show covered an overview of the updates. The second show recently aired and covers more advanced information on the updates, how to think about SEO […]