PPC Marketing Blog

27 01, 2015

SEO Algo Updates Part 2 with Todd Malicoat & Charlie Ellis

By |January 27th, 2015|Marketing Nirvana, PPC Marketing Blog|0 Comments

We recently did a Marketing Nirvana Radio Show with Todd Mailicoat & Charlie Ellis about the major Google updates that have occurred over the past couple years. The first show covered an overview of the updates. The second show recently aired and covers more advanced information on the updates, how to think about SEO […]

22 01, 2015

Join us for AdWords Workshops in San Joe CA, Munich Germany, or Bologna Italy

By |January 22nd, 2015|PPC Marketing Blog, Speaking Events|0 Comments

The first three AdWords Workshops of 2015 have been announced and this is where we’ll be:

March 2nd: San Jose, California - Early Bird Discount expires 1/30!
March 16th: Munich, Germany
April 16th: Bologna, Italy
Entire 2015 Schedule

We sold out all but one event last year; so if you want to join us; please register early.

The agenda has been […]

8 01, 2015

Catch Up on all the SEO Algo Updates with Todd Malicoat & Charlie Ellis

By |January 8th, 2015|Marketing Nirvana, PPC Marketing Blog|0 Comments

In the past few years, many people who aren’t day-to-day SEO practitioners have fallen behind on the mass amount of Google changes that have happened in the past few years.
With updates that range from local to links to content; Google has once again shifted how they think about organic listings and credible websites.
To bring […]

18 12, 2014

Everything You Need to Know About Bing Ads with John Gagnon

By |December 18th, 2014|Marketing Nirvana, PPC Marketing Blog|0 Comments

Bing’s search results now make up roughly 30% of the US market. With the recent changes to Firefox’s default search engine (from Google to Yahoo); Bing is continuing to see a climb in query share. Their mobile growth rate is impressive as last year they doubled mobile queries from the previous year.
If you’re […]

16 12, 2014

Get the Early Bird Pricing for the First AdWords Workshop of 2015

By |December 16th, 2014|Conferences|0 Comments

The first AdWords workshop of 2015 will be in San Jose, Ca on March 2nd. The workshop will take place just before SMX West.
We’re currently revising the agenda; so nothing formal is completed yet; but this is what we think the final outline will look like:

Everything you need to know about keywords from match […]

11 12, 2014

The Complete AdWords Audit Part 11: The Lin-Rodnitzky Ratio

By |December 11th, 2014|Google AdWords, PPC Marketing Blog|6 Comments

This is a continuation of the AdWords Audit Series. You can see previous parts here: Introduction, Goal setting, Measurement, Campaign Settings & Bid Adjustments, Ad Extensions, Impression Share & Auction Insights, Quality Score, Account Structure, Keywords & Match Types, Ad Copy and Testing.
 

If I had just 1 minute to audit a PPC account, calculating […]

20 11, 2014

Listen to the Local Marketing Radio Show with Mike Blumenthal Part 2

By |November 20th, 2014|Marketing Nirvana, PPC Marketing Blog|0 Comments

Local Marketing can be a difficult online field to navigate with the constant changes that occur in the field.

To help navigate this confusing world of local marketing, Mike Blumenthal and myself did two radio shows on local marketing.

If you’re unfamiliar wit MIke, he’s  been involved in local marketing for years. He’s the co-founder of […]

18 11, 2014

The Complete AdWords Audit Part 10: Testing

By |November 18th, 2014|Google AdWords, PPC Marketing Blog|0 Comments

This is a continuation of the AdWords Audit Series. You can see previous parts here: Introduction, Goal setting, Measurement, Campaign Settings & Bid Adjustments, Ad Extensions, Impression Share & Auction Insights, Quality Score, Account Structure, Keywords & Match Types and Ad Copy.
 ”Always Be Testing”

Any serious online marketer

One of the greatest things in online marketing […]

5 11, 2014

What You Need to Know About Local Marketing with Mike Blumenthal

By |November 5th, 2014|Marketing Nirvana, PPC Marketing Blog|1 Comment

The digital world of local marketing can be a very confusing place to try and get traffic with the constant changes to Google My Business, Google updates, and the local search sites.

To help shed some light on this topic, I invited Mike Blumenthal to share his thoughts on Marketing Nirvana about local marketing.

Mike has […]

28 10, 2014

Last Chance to Register for the AdWords Workshops in Las Vegas and Milan, Italy

By |October 28th, 2014|Conferences, PPC Marketing Blog|0 Comments

The last two workshops of the year are almost upon us; so if you’d like to go – this is your last chance to register.

The two workshop leftin 2014 (and the first 2015 one will most likely won’t occur until March) are:
SMX Milan: AdWords Workshop:
When: November 12th, 2014
Where: MiCo – Milano Congressi, Milan, Italy
Details: […]