PPC Marketing Blog

21 05, 2014

Will Raising Bids Increase PLA Traffic?

By |May 21st, 2014|PPC Marketing Blog|0 Comments

This is another frequently asked question when it comes to running Google PLA’s. Google doesn’t report impression share for traditional PLA’s and average position is always zeroed out. So how do you know if raising your bids will really increase traffic?

Well, if you are lucky enough to have a Google vertical team or access […]

20 05, 2014

Listen to Ad Copy Testing Techniques on PPC Rockstars with David Szetala and Brad Geddes

By |May 20th, 2014|PPC Marketing Blog|0 Comments

David Szetela is a well known figure in paid search. He’s written a book, built a couple of agencies, and is the host of PPC Rockstars. David and I recently did a show together on ad testing. The show is available for streaming at WebmasterRadio.FM or you can download it from […]

13 05, 2014

Last Chance to Attend the Advanced AdWords Workshop in Sydney Australia

By |May 13th, 2014|PPC Marketing Blog, Speaking Events|0 Comments

SMX Sydney is quickly approaching, so if you’d like to attend the Advanced AdWords Workshop, this is your last chance to register. The workshop will be held on May 29th, 2014 in Sydney. We sold out the last workshop in Munich, Germany several weeks before the event; so if […]

8 05, 2014

PPC Stories Part 2 With Matt Van Wagner

By |May 8th, 2014|Marketing Nirvana, PPC Marketing Blog|0 Comments

Listening to other marketer’s war stories can give you insight into how to work with clients, your boss, search engines, and just be a better marketer in general by learning from their mistakes and failures. Matt Van Wagner and I did recent Marketing Nirvana show that was all about entertaining […]

29 04, 2014

When To Use Traditional PLA’s vs. Shopping Campaigns

By |April 29th, 2014|Google Shopping, PPC Marketing Blog, Shopping|0 Comments

I’ve seen this question a lot since Shopping Campaigns came out in beta. Now that Shopping Campaigns have been released globally the short answer is always use Shopping Campaigns. The reason being Google recently announced that traditional PLA’s will be retired in late August 2014 and any PLA campaign that has not upgraded will be […]

17 04, 2014

Attend an Advanced Google AdWords Workshop in Seattle or Sydney

By |April 17th, 2014|PPC Marketing Blog, Speaking Events|0 Comments

There are two upcoming Advanced AdWords workshops: Sydney Australia – May 29, 2014 Seattle, WA – June 12, 2014 We sold out the last workshop in Munich, Germany several weeks before the event; so if you’d like to attend one of these […]

15 04, 2014

Advanced Google AdWords 3rd Edition is About to Ship

By |April 15th, 2014|PPC Marketing Blog|9 Comments

The first two editions of Advanced Google AdWords have been so well received, that I decided to write another edition. These books are so long and incredibly time intensive to craft. They are as much a labor of love as they are marketing materials.  I don’t have a final page count yet; […]

10 04, 2014

As Not Provided Comes to AdWords; Google Needs Better Reporting To Fill the GA Void

By |April 10th, 2014|PPC Marketing Blog|16 Comments

It was officially announced on yesterday that (not provided) would be coming to AdWords.

For those of you who are not involved in SEO; this means that you will not longer be able to see the user query data in all of the places you could before, such as inside Google Analytics or pass the […]

8 04, 2014

The Complete AdWords Audit Part 8: Keywords and Match Types

By |April 8th, 2014|Google AdWords, PPC Marketing Blog|6 Comments

This is a continuation of the AdWords Audit Series. You can see previous parts here: Introduction, Goal setting, Measurement, Campaign Settings & Bid Adjustments, Ad Extensions, Impression Share & Auction Insights, Quality Score and Account Structure.

Thinking about which keywords to add or exclude and which match types to use is something every paid search […]

3 04, 2014

Entertaining & Educational PPC Stories with Matt Van Wagner

By |April 3rd, 2014|Marketing Nirvana, PPC Marketing Blog|0 Comments

I find that some of the most entertaining and enlightening conversations I have with other marketers is stories with  how their clients act, how to deal with problem clients, their fun stories, worst stories, Google problems, and so forth. Its amazing what you can learn from just hearing how others […]