PPC Marketing Blog

31 03, 2016

Join Us for Upcoming AdWords Seminars in London or Seattle

By |March 31st, 2016|Conferences, PPC Marketing Blog|0 Comments

The Advanced AdWords Workshops are full day intensive learning events taught by Brad Geddes to ensure you are getting the most out of your AdWords accounts.

This will be our 10th year of hosting workshops, and each year we revamp the agenda based upon AdWords changes and user feedback.

We’ll be hosting one more workshop in […]

17 03, 2016

Should you bid on non-branded keywords that you already rank organically for?

By |March 17th, 2016|PPC Marketing Blog|4 Comments

One of the most common questions in paid search, is should you bid on keywords that you already rank well for organically, or is it just a waste of money?

In this article I’m going to be examining the two leading case studies by Kenshoo and Brad Geddes to provide a data backed answer to […]

10 03, 2016

The Best Hidden Features of the AdWords Editor

By |March 10th, 2016|Google AdWords, PPC Marketing Blog|8 Comments

Along with a browser and Excel, the AdWords Editor is probably among the most used software for any serious PPC specialist.

In December 2014 Google released the biggest update to the Editor since its release back in 2006. They redesigned the Editor from the ground up and included many new features – some prominent and […]

3 03, 2016

The Advanced AdWords Workshops Will be In Europe Twice in 2016

By |March 3rd, 2016|Conferences, PPC Marketing Blog|0 Comments

The Advanced AdWords Workshops are full day intensive learning events taught by Brad Geddes to ensure you are getting the most out of your AdWords accounts.

This will be our 10th year of hosting workshops, and each year we revamp the agenda based upon AdWords changes and user feedback.

 

We’ll also be hosting a few workshops […]

25 02, 2016

Learn How To Test Mobile & Desktop Ads Correctly

By |February 25th, 2016|PPC Marketing Blog|0 Comments

Last year, Mobile search surpassed desktop search in terms of total queries. The statements of  ‘next year is the year of the mobile device’ have passed. Mobile has arrived.

However, most account we view still treat mobile and desktop users the exact same. If there’s a variance, its because of a mobile landing page – […]

18 02, 2016

Is Phrase Match Dead?

By |February 18th, 2016|PPC Marketing Blog|4 Comments

As modified broad match continues its march to take over being the absolute best match type available; many accounts have ceased to use phrase match. While we still hear people spout the benefits of exact match, the match type that is in the largest decline is phrase match.

In many ways, this match type isn’t […]

16 02, 2016

This is the Last Chance to Register for the San Jose AdWords Workshop

By |February 16th, 2016|Conferences, PPC Marketing Blog|0 Comments

The Advanced AdWords Workshops are full day intensive learning events taught by Brad Geddes to ensure you are getting the most out of your AdWords accounts.

This will be our 10th year of hosting workshops, and each year we revamp the agenda based upon AdWords changes and user feedback.

The next workshop will be in San […]

9 02, 2016

3 KPIs You Can Use to Check Your AdWords Efficiency

By |February 9th, 2016|PPC Marketing Blog|0 Comments

This infographic is provided by AdWorld Experience. It’s a fantastic show held in Bologna, Italy. The next show is April 14-15, 2016. You can learn more about the show from their website.

4 02, 2016

The Most Common PPC Mistake that is Never Mentioned

By |February 4th, 2016|PPC Marketing Blog|4 Comments

The absolute most common PPC mistake is actually rarely talked about. It never makes the top 10 mistake lists; and it’s usually pointed out by someone else – in this case via Twitter.

A special thanks to Robert Brady & Sam Owen in reminding me to check these mistakes.

If you use one of the editors (AdWords […]

2 02, 2016

7 Great Uses for Broad Match (yes, really! broad match)

By |February 2nd, 2016|PPC Marketing Blog|2 Comments

Broad match keywords have a bad name, and rightfully so by performance marketers; however, there are times that using broad match is useful.

Please note, we’re not talking about modified broad match, which is often very useful to use – only broad match. If you’re wondering why we consider broad match so terrible, just consider […]