PPC Marketing Blog

13 05, 2014

Last Chance to Attend the Advanced AdWords Workshop in Sydney Australia

By |May 13th, 2014|PPC Marketing Blog, Speaking Events|0 Comments

SMX Sydney is quickly approaching, so if you’d like to attend the Advanced AdWords Workshop, this is your last chance to register. The workshop will be held on May 29th, 2014 in Sydney. We sold out the last workshop in Munich, Germany several weeks before the event; so if […]

8 05, 2014

PPC Stories Part 2 With Matt Van Wagner

By |May 8th, 2014|Marketing Nirvana, PPC Marketing Blog|0 Comments

Listening to other marketer’s war stories can give you insight into how to work with clients, your boss, search engines, and just be a better marketer in general by learning from their mistakes and failures. Matt Van Wagner and I did recent Marketing Nirvana show that was all about entertaining […]

29 04, 2014

When To Use Traditional PLA’s vs. Shopping Campaigns

By |April 29th, 2014|Google Shopping, PPC Marketing Blog, Shopping|0 Comments

I’ve seen this question a lot since Shopping Campaigns came out in beta. Now that Shopping Campaigns have been released globally the short answer is always use Shopping Campaigns. The reason being Google recently announced that traditional PLA’s will be retired in late August 2014 and any PLA campaign that has not upgraded will be […]

17 04, 2014

Attend an Advanced Google AdWords Workshop in Seattle or Sydney

By |April 17th, 2014|PPC Marketing Blog, Speaking Events|0 Comments

There are two upcoming Advanced AdWords workshops: Sydney Australia – May 29, 2014 Seattle, WA – June 12, 2014 We sold out the last workshop in Munich, Germany several weeks before the event; so if you’d like to attend one of these […]

15 04, 2014

Advanced Google AdWords 3rd Edition is About to Ship

By |April 15th, 2014|PPC Marketing Blog|9 Comments

The first two editions of Advanced Google AdWords have been so well received, that I decided to write another edition. These books are so long and incredibly time intensive to craft. They are as much a labor of love as they are marketing materials.  I don’t have a final page count yet; […]

10 04, 2014

As Not Provided Comes to AdWords; Google Needs Better Reporting To Fill the GA Void

By |April 10th, 2014|PPC Marketing Blog|16 Comments

It was officially announced on yesterday that (not provided) would be coming to AdWords.

For those of you who are not involved in SEO; this means that you will not longer be able to see the user query data in all of the places you could before, such as inside Google Analytics or pass the […]

8 04, 2014

The Complete AdWords Audit Part 8: Keywords and Match Types

By |April 8th, 2014|Google AdWords, PPC Marketing Blog|6 Comments

This is a continuation of the AdWords Audit Series. You can see previous parts here: Introduction, Goal setting, Measurement, Campaign Settings & Bid Adjustments, Ad Extensions, Impression Share & Auction Insights, Quality Score and Account Structure.
 

Thinking about which keywords to add or exclude and which match types to use is something every paid search […]

3 04, 2014

Entertaining & Educational PPC Stories with Matt Van Wagner

By |April 3rd, 2014|Marketing Nirvana, PPC Marketing Blog|0 Comments

I find that some of the most entertaining and enlightening conversations I have with other marketers is stories with  how their clients act, how to deal with problem clients, their fun stories, worst stories, Google problems, and so forth. Its amazing what you can learn from just hearing how others […]

13 03, 2014

The Complete AdWords Audit Part 7: Account Structure

By |March 13th, 2014|Google AdWords, PPC Marketing Blog|0 Comments

This is a continuation of the AdWords Audit Series. You can see previous parts here: Introduction, Goal setting, Measurement, Campaign Settings & Bid Adjustments, Ad Extensions, Impression Share & Auction Insights and Quality Score.
 

Account organization is one of the most time consuming, but also one of the most important things to get right in […]

11 03, 2014

Remarketing Tips Part 2 from Marketing Nirvana is Now Available

By |March 11th, 2014|Marketing Nirvana, PPC Marketing Blog|0 Comments

Rob Sieracki and I created a two part Marketing Nirvana show on Remarketing, and both episodes are now available to listen to via streaming or download. The first episode covers: What is remarketing Advanced remarketing tactics How to […]