by brad
Nice Video on Google Product Search (Similar to Google Base)
10:09 am in PPC Marketing Blog, Search Engines by brad
If you want to learn more about how to get your products into Google Base and the Google product search engine, this is a nice intro video to learn more about those two Google services.
>> “Unofficially, I hear the Yahoo elves whisper they are 90% accurate at a city level, and I hear the Google one’s whisper around 85% at that level.”
I’m assuming you mean the metro version of a city not individual cities.
That’s much better than the 80% accurate at the DMA number that was floating around a few years back. It looks like they are making improvements in IP.
Brad, do you buy into the 90% accuracy at the city level?
Yes, 90% at the DMA/Metro level.
Yahoo uses a ‘super cookie’ and other data in determining location other than just IP address. Yahoo seems to be highly when they use their data correctly (which isn’t always).
My favorite change at Yahoo is that they are finally being more aggressive showing GEO ads/natural results for semi-ambiguous terms (a while ago, you would not see local results for a query such as ‘chicago dentist’; and today you will see those results).