My newest Search Engine Land article was just published. I realized that most of the articles I was writing was for those who had a good understanding of PPC or were technically savvy. Therefore, I went the other direction and tried to look at some of the most common mistakes I see.

These mistakes were being made both ten years ago and yesterday. Therefore, they are pretty timeless. Solid advice and an easy read if you are new to PPC or just want to make sure you’re not falling into the same traps advertisers have been making for a decade now.

Enjoy:

Seven Common Mistakes That Cause New Advertisers To Fail