My newest Search Engine Land columns is out titled: My PPC New Year Resolutions. This article looks at things to change in 2010.

My main 2010 PPC resolutions are:

• Track everything
• Lose the long tail weight
• Try more rich media ads across the content network
• Focus on post conversion communication
• Be more creative

I wrote an article for SEL two years ago about cleaning up your account from last year that you can find here: New Year’s Resolutions For Your PPC Campaigns.

These two articles should help get you a jump-start on PPC in 2010.