Microsoft adCenter Tracking Code Fixed

1:10 pm in MSN PPC - adCenter, PPC Marketing Blog by brad

Microsoft adCenter’s conversion tracking code did not function between July 8th-14th due to an upgrade to their system. Hence, if you use the code, you will not have any conversion data inside your adCenter account for that time frame.

The code has since been fixed; however, Microsoft recommends that you update your code by doing the following:

  1. Sign in to https://adcenter.microsoft.com.
  2. On the Campaigns tab, in the Campaign column, click an existing campaign for which you have conversion tracking enabled.
  3. On the Select an order page, in the Order name column, click an order.
  4. Click the Order Settings tab.
  5. If the Enable conversion tracking check box is not already selected, select it.
  6. In the conversion tracking code snippet window, click Copy Code.
    This will temporarily copy the revised https://adcenter.microsoft.com code snippet to your computer clipboard.
  7. Re-paste the code snippet within the HTML of the Web pages you want to track.
    You can paste the code snippet anywhere between the HTML body tags. We recommend placing the code toward the bottom right of the page so it does not detract from your page design.
  8. Repeat steps 1-7 for any other orders that have conversion tracking enabled.

Note: Whenever a conversion script isn’t functioning for a few days, of course the data will not be transfered to your account. Therefore, when you run reports that include the affected date range, keep that in mind when you look at your cost per conversion data.

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