In the latest Marketing Nirvana Radio Show, I interviewed  Craig Danuloff.

Craig was the brains behind Click Equations, a large bid management system, and has learned a lot about how data works at scale. One of his pet projects was trying to really learn about quality score and how it affects AdWords accounts. Craig and I have had numerous conversations over the years about Quality Score and have talked about Quality Score at several conferences.

His project kept growing until it wasn’t just a side project anymore; but a full manuscript. He spent countless hours interviewing Googlers on how the system works and examining his own data to gain as much insight as possible.

The culmination of this effort was Quality Score in High Resolution, a fairly lengthy book about Quality Score.

In the latest Marketing Nirvana show, Craig and I talk all about Quality Score. We range from why it’s important to the ‘bozo score’ to how to increase your quality score.

You can download the show from iTunes or listen to it at WebmasterRadio.fm.

We’re always looking for new people to interview and new topics. If you have a topic or a speaker that you’d like to learn more about; please leave us a comment.

I hope you enjoy the show.