We’re teaming up with SMX to conduct a one day intensive AdWords training course before the SMX San Jose conference starts.

If you live in the region and want a solid day of training – this is perfect. If you’re going to be at SMX San Jose; come a single day earlier and leave with a lot more knowledge about the intricacies of Google AdWords.

The event will take place on February 27th, 2012. Here’s all the details:

Even with all of the new marketing channels that have opened up over the years, AdWords is still the core of many companies interactive campaigns. If your PPC campaigns are not running efficiently, it can have a drastic impact on your bottom line.

Join Brad Geddes for a full day of AdWords education and discussion that will teach you not only the best practices, but also advanced concepts and strategies that are based upon a decade of research and testing.

What Will I Learn?

Comprehensive Keyword Research: The absolute center of every PPC campaign is keywords. Learn the effective methods to discover and research keywords. While keywords are the lifeblood of PPC, perfecting your match types usage while controlling your negative keywords can drastically increase your overall revenue.

Writing Compelling Ad Copy: You will learn how to sync your ad copy with both your keywords and buying cycle stages.

Ad Copy Testing: Testing ad copy is essential to any AdWords account’s success. You will takeaway several ideas for ads to test by the time you leave the session.

Demystifying Quality Score: Quality Score has a larger effect on your account’s visibility than any other setting inside of AdWords. Quality Score can be a challenge to increase. Receive step-by-step instructions in how to prioritize Quality Score improvement, and what actions to take to increase your Quality Scores.

Increase your Reach Through the Google Display Network: Consumers spend about 5% of their time with the search network. The rest of their time is spent on content sites. Learn how to effectively reach users beyond search with contextual ads, placements, and enhanced campaigns.

Control Your Ad Display with Location Targeting: Do you think that geographic targeting isn’t relevant to a national business? Think again! Whether you are a brick and mortar local business, or a global e-commerce site, learn how geographically targeted campaigns can create additional connections with searchers.

Increase Your Landing Page Conversions: The first impression to a potential customer is the landing page. With only a few seconds to engage the buyer this may be more important in your conversion funnel than anything else. This section of the course will not only go into best practices and usability, but how to test landing pages in a simple and effective method.

Networking Opportunities: Conferences are fantastic places to network and meet fellow practitioners of online marketing. Lunch will be provided so you can spend time getting to know your fellow attendees.

Who is Brad Geddes?

Brad Geddes is the Founder of Certified Knowledge, a company dedicated to consulting, educating, and training marketers on Internet marketing theory and best practices. Not one to hold secrets, Brad is a prominent educator in the PPC industry.

• Google Certified AdWords Trainer
• Author of “Advanced Google AdWords”
• Host of Marketing Nirvana on Webmaster Radio
• Internationally recognized speaker
• Trained more than 10,000 businesses on AdWords
• Columnist for Search Engine Land
• Founder of Certified Knowledge
• Worked with companies with budget ranges from $17 month to millions each month
• Has worked with Red Lobster, Encyclopedia Britannica, Yahoo, Google, Amazon, YellowPages.com

Past Training Video Testimonials

How to Register

If you would like to attend the Advanced AdWords Training @ SMX West you will need one of two passes for SMX:

• Workshop only pass
• All Access Pass + Workshop

More Information:

• Learn about SMX West
• Register for Advanced AdWords Training
• Learn more about the workshops

Please Note: This is a one day event that is a partnership with SMX. This is not the same as the AdWords Seminar for Success. This is one day event that is jammed pack full of information in a short amount of time. Please come ready to learn.