Comments on: Inside a Marketers' Mind: Introducing the new bg Theory site with explanations of our redesign http://certifiedknowledge.org/blog/inside-a-marketers-mind-introducing-the-new-bg-theory-site-with-explanations-of-our-redesign/ PPC Tools, Training, & Community Sat, 11 Feb 2012 22:11:24 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: How Our Redesign Lowered Conversion Rates and Increased Revenue | bg Theory http://certifiedknowledge.org/blog/inside-a-marketers-mind-introducing-the-new-bg-theory-site-with-explanations-of-our-redesign/#comment-963 How Our Redesign Lowered Conversion Rates and Increased Revenue | bg Theory Tue, 12 Oct 2010 13:02:16 +0000 http://certifiedknowledge.org/?p=3481#comment-963 [...] = {"data_track_clickback":true}; A few months ago I created a detailed blog post about our site redesign, complete with the reasons for all of our design [...] [...] = {"data_track_clickback":true}; A few months ago I created a detailed blog post about our site redesign, complete with the reasons for all of our design [...]

]]> By: Overall Conversion Rates are Useless | bg Theory http://certifiedknowledge.org/blog/inside-a-marketers-mind-introducing-the-new-bg-theory-site-with-explanations-of-our-redesign/#comment-962 Overall Conversion Rates are Useless | bg Theory Wed, 15 Sep 2010 13:01:23 +0000 http://certifiedknowledge.org/?p=3481#comment-962 [...] is some of the analysis we did our our own site a few months ago before we conducted an entire redesign; it was  this type of thinking and data that lead to decisions that have had a very positive [...] [...] is some of the analysis we did our our own site a few months ago before we conducted an entire redesign; it was  this type of thinking and data that lead to decisions that have had a very positive [...]

]]> By: Darrell Merrick http://certifiedknowledge.org/blog/inside-a-marketers-mind-introducing-the-new-bg-theory-site-with-explanations-of-our-redesign/#comment-961 Darrell Merrick Fri, 18 Jun 2010 00:10:41 +0000 http://certifiedknowledge.org/?p=3481#comment-961 Loved this writeup. Great behind-the-scenes info on how the redesign was done, with some of the key factors and decisions. Also serves as a documentation of how to put together a wordpress-based site - with an eye on how to make it achieve actual measurable goals Funny thing is that I also have been using this same wordpress theme for a couple of sites. It gives a great professional look, without looking too "bloggy" (I think that's a key distinction with wordpress themes) I was wondering about using this theme for my adwords site. Now I can't, because it would look like I'm just copying Brad :-> Loved this writeup. Great behind-the-scenes info on how the redesign was done, with some of the key factors and decisions.

Also serves as a documentation of how to put together a wordpress-based site – with an eye on how to make it achieve actual measurable goals

Funny thing is that I also have been using this same wordpress theme for a couple of sites. It gives a great professional look, without looking too “bloggy” (I think that’s a key distinction with wordpress themes)

I was wondering about using this theme for my adwords site. Now I can’t, because it would look like I’m just copying Brad :->

]]> By: Social Media Syndication is about Touchpoints | Spartan Circle http://certifiedknowledge.org/blog/inside-a-marketers-mind-introducing-the-new-bg-theory-site-with-explanations-of-our-redesign/#comment-960 Social Media Syndication is about Touchpoints | Spartan Circle Mon, 31 May 2010 19:16:07 +0000 http://certifiedknowledge.org/?p=3481#comment-960 [...] out Brad Geddes excellent post about blog design for a little insight into the [...] [...] out Brad Geddes excellent post about blog design for a little insight into the [...]

]]> By: Brad Geddes aka eWhisper http://certifiedknowledge.org/blog/inside-a-marketers-mind-introducing-the-new-bg-theory-site-with-explanations-of-our-redesign/#comment-959 Brad Geddes aka eWhisper Wed, 26 May 2010 10:32:44 +0000 http://certifiedknowledge.org/?p=3481#comment-959 "I wonder if it took you longer to type the explanation than it did to change the site?" :) Took about an hour and a half to write this blog post - so not quite as long; but it was definitely a lot of work. “I wonder if it took you longer to type the explanation than it did to change the site?” :)

Took about an hour and a half to write this blog post – so not quite as long; but it was definitely a lot of work.

]]> By: Brad Geddes aka eWhisper http://certifiedknowledge.org/blog/inside-a-marketers-mind-introducing-the-new-bg-theory-site-with-explanations-of-our-redesign/#comment-958 Brad Geddes aka eWhisper Wed, 26 May 2010 10:31:33 +0000 http://certifiedknowledge.org/?p=3481#comment-958 Theresa, Glad you like the new design. The twitter bar is a float bar off the left edge; so on a small screen it is covering up some content. So far, it looks to affect about 2-5% of people based upon screen width. This is one of those things that if it tests and does well; then we'll find a way to make it not float over the screen for those narrower resolutions. If it doesn't affect tweets and FB shares; then well just remove it. Thanks for letting us know it does affect you though as its these small things that I'm listing out so when we have an actual designer come in and clean up my code we can be sure to fix. I'm glad you enjoyed the seminar - we put a lot of work into them and always appreciative feedback. -brad Theresa,

Glad you like the new design.

The twitter bar is a float bar off the left edge; so on a small screen it is covering up some content. So far, it looks to affect about 2-5% of people based upon screen width. This is one of those things that if it tests and does well; then we’ll find a way to make it not float over the screen for those narrower resolutions. If it doesn’t affect tweets and FB shares; then well just remove it.

Thanks for letting us know it does affect you though as its these small things that I’m listing out so when we have an actual designer come in and clean up my code we can be sure to fix.

I’m glad you enjoyed the seminar – we put a lot of work into them and always appreciative feedback.

-brad

]]> By: Theresa http://certifiedknowledge.org/blog/inside-a-marketers-mind-introducing-the-new-bg-theory-site-with-explanations-of-our-redesign/#comment-957 Theresa Tue, 25 May 2010 19:54:39 +0000 http://certifiedknowledge.org/?p=3481#comment-957 Love the new website - the design is definitely cleaner and less overwhelming. (And I'm an information junkie!) One quick note is that the Twitter/Facebook/Digg toolbar on the left-hand side of this page is covering a section of the comments input form. You can work around it by scrolling up and down, but I thought I'd mention it. I attended your Advanced Conversion Optimization seminar in Denver last week. I didn't think it was possible to find a seminar more informative than the Advanced Account Optimization (which I attended last fall). I did, though. Advanced Conversion Optimization built on what you covered on the first day in a way that was both logical and useful. I learned as much in two days with you as I did in two years of managing active accounts. Thank you! Theresa Love the new website – the design is definitely cleaner and less overwhelming. (And I’m an information junkie!)

One quick note is that the Twitter/Facebook/Digg toolbar on the left-hand side of this page is covering a section of the comments input form. You can work around it by scrolling up and down, but I thought I’d mention it.

I attended your Advanced Conversion Optimization seminar in Denver last week. I didn’t think it was possible to find a seminar more informative than the Advanced Account Optimization (which I attended last fall). I did, though. Advanced Conversion Optimization built on what you covered on the first day in a way that was both logical and useful.

I learned as much in two days with you as I did in two years of managing active accounts.

Thank you!

Theresa

]]> By: Fox http://certifiedknowledge.org/blog/inside-a-marketers-mind-introducing-the-new-bg-theory-site-with-explanations-of-our-redesign/#comment-956 Fox Tue, 25 May 2010 18:57:36 +0000 http://certifiedknowledge.org/?p=3481#comment-956 Wow! Thank you for the extremely detailed explanation behind the changes. This is one of the best "why, how & what" posts on marketing I've read in a long time. I wonder if it took you longer to type the explanation than it did to change the site? Wow! Thank you for the extremely detailed explanation behind the changes. This is one of the best “why, how & what” posts on marketing I’ve read in a long time. I wonder if it took you longer to type the explanation than it did to change the site?

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