Quality Score is such an important factor of AdWords that you need to examine it on a regular basis so that you can monitor it and increase it when necessary.
However, if you have thousands or millions of keywords, then trying to find the best areas to improve quality score can be overly time consuming.
By using a single AdWords report and a few pivot tables (which are very easy to create) you can identify:
- How healthy your account is based upon quality score
- Where you have the greatest financial benefits to increasing quality score
- Where you have the more impression improvement potential by increasing quality scores
I put together a video that walks you though exactly how to run these reports and do the analysis which you can see below (if you are reading this via email or an RSS reader, you may need to click through to the site to see the video).
The video is in 720 HD format; so if you change the quality settings, it also looks good in full screen.
Learn Even More About Quality Score
If you liked this video, there’s much more inside the Certified Knowledge Premium Members Area. You can learn how to work with Quality Score, increase your scores, and much more. Premium Members also have access to the Quality Score Analyzer Tool, which will do much of this work for you. There’s no risk, you can just take a 7 day free trial to see how all the benefits will help you increase your AdWords profits. Start Your Free Trial.