Comments on: Google’s New Match Type Now Live – Modified Broad Match

By: How Savvy Is Your AdWords Account? | Certified Knowledge

How Savvy Is Your AdWords Account? | Certified Knowledge — Thu, 19 Jan 2012 15:01:36 +0000

[...] match types. I find that many accounts use broad match for good reason, but have never heard of modified broad match. Modified broad match is a nice middle ground between phrase and broad [...]

By: Modified Expanded Broad Match and More | The ClickEquations Blog

Modified Expanded Broad Match and More | The ClickEquations Blog — Tue, 26 Oct 2010 15:06:03 +0000

[...] familiar with it, before reading the rest of this post.And for a slightly deeper look, read what Brad Geddes and George Michie had to say about it.The PowerWhat I think happened is that Google read our [...]

By: Brad Geddes aka eWhisper

Brad Geddes aka eWhisper — Fri, 22 Oct 2010 11:16:32 +0000

Interesting stats. Thanks for sharing.

By: Calculate Marketing

Calculate Marketing — Tue, 19 Oct 2010 23:52:21 +0000

Hi Brad,

I recently did some analysis on the performance of modified broad match keywords which you may find interesting.

http://www.calculatemarketing.com/blog/techniques/modified-broad-match-adwords-analysis/

Not only did modified broad match keywords generally exhibit higher CTRs (largely to to their increased relevancy and focus), but modified broad match keywords also tended to have lower CPCs.

Like everyone else, I welcome the new modified broad match and am confident of its use to improve campaign performance.

Cheers,
Alan

By: Chad Summerhill

Chad Summerhill — Thu, 19 Aug 2010 19:01:14 +0000

Great info, Brad!

I recently made a FREE Excel download for making modified broad match versions of your keywords. Maybe your readers will find it useful.

http://www.chadsummerhill.com/google-adwords-modified-broad-match-builder-free-download/

By: Dan PPCPROZ

Dan PPCPROZ — Wed, 28 Jul 2010 13:40:32 +0000

i would hope that the new kw type bmm? not need to place a + in front of the kw?

By: Daydreaming About Paid Search: How About Airtight Ad Groups?

Daydreaming About Paid Search: How About Airtight Ad Groups? — Wed, 28 Jul 2010 02:28:22 +0000

[...] We’ve found this tactic to very effective in controlling both broad and phrase match ad groups, but for broad match ad groups, we are now relying more on Google’s broad match modifier (BMM) to control traffic flow. Fellow Search Engine Land columnist, Brad Geddes wrote a very practical blog post about how the broad match modifier works over at BG Theory. [...]

By: Bonnie Schwartz

Bonnie Schwartz — Fri, 16 Jul 2010 15:23:42 +0000

This is the best thing to happen to adwords since the Search Query report. I love Google. Every time I think hey need something they eventually develop it.

By: Are Search Queries Becoming Even More Unique? Statistics from Google | bg Theory

Mon, 24 May 2010 20:14:29 +0000

[...] Now, it is possible that these queries were that unique all along; but think about that number. 1 in 5 searches conducted on Google either haven’t been done before, or at least haven’t been conducted in the last six months. That’s strengthens the usefulness of the new match type: modified broad match. [...]

By: Brad Geddes aka eWhisper

Brad Geddes aka eWhisper — Tue, 11 May 2010 16:49:06 +0000

James,

I think there’s some confusion on this one.

You can go to any account and add +keyword. If the +plus is working then it’ll be the new modified broad match. If it’s not working, then it appears to be a typical keyword with a +sign in front of it and is being matched based upon a broad match word with a plus sign (not modified broad match).

Google needs to clarify in the interface a bit better which is being used: a keyword with a plus symbol or a match type. However, it would not surprise me if more accounts had access to this than what was announced.