There are two ways that we add code to pages.

For conversion pages, or remarketing for a single page – then we add the code to the page itself. Just remember, in wordpress you can’t use the visual view to do this – you must use the HTML view – save in that view – and don’t look at the page again in the visual view.

This leads me to how we usually do this – custom footers and/or templates.

I make different templates for different sections of the site. In fact, this site has about 20 different page templates. I either put the code into the template itself, or call a custom footer from the template and put the code in the footer.

For organizational purposes – I generally do it by template and not by footer otherwise, I’d need to keep a bid map of what template calls what header and footer and that seems like to much work.

Hope that makes sense.

Brad – I’m not clear what is making this very simple. Are you putting this code in a widget or something? What’s a simple way to put different codes on different pages?

Thanks for the great article. That’s the only thing I’m unclear of. Thanks!

In some cases, you might want to do both – I can also see that working quite well.

I think the difference is that with remarketing, if you don’t convert someone within a month – you’re probably not going to. With email, I often see conversions 6 months to a year (and sometimes longer) later.

Great article – very useful.
Do you happen to know how to remove the remarketing cookie from your own machine?
I’m being stalked by 1 particular company & it’s so annoying
(note to self – use freq capping on my own campaigns!)

thanks in advance
mike