Google AdWords Quality Score Factors Chart

3:18 pm in Google AdWords, PPC Marketing Blog by brad

This is a quick reference chart that shows which of the major quality score factors affect the different quality score types.

10/2/08 Update:

The chart was updated to include the new geographic factors quality as well as what is used to calculate first page bid.

First Page Bid Search Quality Score Content Quality Score (and placement CPC) Placement (CPM)
CTR on Google.com Yes Yes
CTR on content site (specific or related sites to your ad display) Yes
Display URL CTR Yes Yes
Account History Yes Yes
Relevance of keyword to ads in ad group Yes Yes
Relevance of keyword and ad to search query (or site) Yes
Geographic Factors Yes Yes
Landing Page Yes Yes Yes
Other Relevancy Factors Yes Yes Yes

9/3/08 Update: Due to the changes in Quality Score, the chart has been changed to reflect those changes. It is important to note that these changes are not live for everyone yet, therefore, you need to pay attention to the original chart (below) until the changes are rolled out to everyone.

Essentially, since minimum bid is going away, most of the factors that were used in minimum bid will now be used in the Search Quality Score along with the original factors.

I’m sure there will be one last update when the new system is closer to a public launch due to the dynamic live nature of the new quality score.

Updated Chart: The red column means it’s going away. The Yellow is what will be added.

Minimum Bid Search Quality Score Content Quality Score (and placement CPC) Placement (CPM)
CTR on Google.com Yes Yes
CTR on content site (specific or related sites to your ad display) Yes
Display URL CTR Yes Yes
Account History Yes Yes
Relevance of keyword to ads in ad group Yes Yes
Relevance of keyword and ad to search query (or site) Yes
Landing Page Yes Yes Yes Yes
Other Relevancy Factors Yes Yes Yes

Here is the original chart (and what still matters today):

Minimum Bid

Search Quality Score

Content Quality Score (and placement CPC) Placement

(CPM)

CTR on Google.com Yes Yes
CTR on content site (specific or related sites to your ad display) Yes
Display URL CTR Yes Yes
Account History Yes Yes
Relevance of keyword to ads in ad group Yes
Relevance of keyword and ad to search query (or site) Yes
Landing Page Yes Yes Yes
Other Relevancy Factors Yes Yes Yes

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