Fred Vallaeys is the Google AdWords Evangelist and one of my favorite people in the search industry.  He also wrote the foreword for Advanced Google AdWords.

Both Fred and I were interviewed on the show, Your Book is Your Hook, the top rated show on the Women’s Radio Network. It’s target market is writers – not advertisers – so it was different than a lot of the normal interviews I give which are more marketing focused.

You can listen to the show here.

In addition, Fred and I both wrote articles about AdWords for writers.

Fred wrote 3 Tips to Jumpstart Your Google AdWords Campaign For Your Book.

I wrote one that was more geared towards what writers need to know to write a good ad copy. So many writers are focused on writing long copy, such as a novel where one sentence just doesn’t matter that much. With PPC ads, each word can be a difference, so there’s a bit different of a thought process. That article is here: Writing A Google Ad May Be Harder Than Writing Your Book – Advanced Tips & Strategies.

You can also watch the show host, Jennifer Wilkov talk about the interviews:

If you want to write a book, want to learn a bit more about how I got the AdWords Evangelist to write the forward for me, or just want to hear more about ad copy writing, the interview is a good listen.