Personally, I find ecommerce accounts some of the hardest to manage because there are so many variables when you take into account margins, order values, etc by every keyword. When you layer in that you can have thousands of keywords for every product, ecommerce accounts can become overwhelming if you don’t have a strategy for managing and growing your account.
Lisa Raeshler has been managing ecommerce accounts for a few years. In fact, she started managing ecommerce accounts because she had opened her own store. This gives her a unique viewpoint as both a store owner and PPC manager for ecommerce sites.
In the latest episode of Marketing Nirvana, Lisa and I talk about a myriad of ecommerce tactics:
- Product extensions
- Conversion assists
- And more