by brad
Did the Google AdWords update run you over?
11:26 pm in PPC Marketing Blog by brad
I’ve talked to many people over the past few days about the latest AdWords update. The results are pretty strange overall. I’m hearing about merchants who got hit hard and arbitrage sites that are fine (seems a bit backwards).
On the affiliate side, I’m seeing very mixed results. Some are doing great, others terrible.
Overall, content based sites seem to have escaped relatively unscathed.
I’m collecting data about who got hit hard, who didn’t have any issues at all, and other general observations.
I really don’t want a link drop fest (the wordpress spam filters will autodelete a lot of comments with too many links, especially if the sites are on the blacklist) on the blog.
If you have a comment – please comment.
If you’d rather just send me an email (urls included if you wish – definitely makes analysis easier) please do. I’ll keep the URLs confidential. If I can get enough data to do some real crunching – I’ll do a full write up of the results and see if I can see what’s going on.
One of my content sites hasn’t taken a hit at all…definitely an arbitrage site and clicks are still $.05 or less.
My merchant sites were hit pretty hard. Although, a couple of the hits were legit. Spend was a coule $k a month.
My affiliate sites didn’t get touched.
My arbitridge sites didn’t get touched.
Has anyone’s min CPCs gone down? I only hear about stable or raising costs.
Hi,
My affiliate sites were hit really hard. Some have lots of content, others don’t, but all the min CPCs went up by $1-$10.
Help?
My CPCs declined and average positioning rose. This is probably because I write educational software which through an unfortunate quirk of the English language also hits a gambling activity, and there were lot of MFAs bidding up my core keywords.