• The higher the monetary reward you give an employee, the generally worse their performance becomes?
  • That’s not true of manual tasks
  • It is very true of cognitive tasks

The three best motivating factors for individuals are:

• Autonomy – are you in charge of your destiny?
• Mastery – how can you get better at a skill?
• Purpose – what does your work create

Did you notice that money is not listed?

I once left a job where if I would have stayed another 6 months, I would have received a nice bonus that could have easy been in the six figure range and at minimum it would have been middle five figures.

Why?

Money has never been one of my main motivating factors, and that’s not just lip service – I actually walked away from a nice bonus and comfy job. This decision baffled many of my co-workers, who think money is a motivating factor for everyone.

Why did I walk away?

I like to create. I follow my own rules (sometimes this causes conflicts when I work with someone). I have my own set of ethics and standards which are often higher than many businesses (not a reason I left the previously mentioned job; but I have left another one for that reason, and it was an ethical non-profit).

I’m not alone.

Nothing I’ve said makes me unique.

This is fairly common human behavior. Many people do not have the financial means to leave a job; hence why there is less workplace movement that people desire. However, the same motivating factors still apply.

Wikipedia and Linux were created by non-paid people (who had other jobs); and yet are two highly influential creations.

Digg and YouTube did not become large on their own; they became powerhouses based upon people spending their own time sharing content with the community. Those sharers are not paid individuals.

My degree is in Psychology, with an emphasis on personality theory. Understanding people’s motivations, decisions, and interactions fascinates me (and marketing gives me a great outlet to test theories).

I recently watched a video that expressed these concepts more eloquently that I could ever do in an article. This video is almost eleven minutes long. It’s worth your time.

In fact, if your a boss or have employees report to you – you should watch this.

The video starts off a little slow and basic; don’t let the opening minutes fool you into thinking you understand all of these concepts (and even if you do – this is a great refresher); if you stay and watch the entire video (and think about how to implement these ideas into your workplace) these eleven minutes might alter the way you motivate your employees.

What motivates you? Hint: It’s actually not money is a post from: Certified Knowledge

However, if you want to watch some videos, now is the time to take a look at the At Google Talks videos. These are generally longer videos (40 minutes plus) but they are given by experts and authors in the field at Google’s campus and then recorded for public consumption and generally contain excellent content.

New Videos from lifeatgoogle

• Ask a Google Engineer – Igor and David from Waterloo – Challenging Tasks

New Videos from AtGoogleTalks

• Leading@Google: Brett Johnson
• Leading@Google: Annie McKee
• Leading@Google: Michael Feiner
• Authors@Google: Peter Nowak
• Authors@Google: Steven Weinberg
• Leading@Google: Mike Useem

New Videos from GoogleWebmasterHelp

• How many search algorithm changes were made in 2009?
• How does Google rank sites which run on non-standard ports?
• Can I exclude certain words from Googlebot?
• Should I spend time on meta keywords tags?

New Videos from SESConferenceExpo

• Submit Express exhibiting at SES New York 2010
• SiteCore and Web content management at SES New York 2010
• PR professionals can use search to bolster their objectives at SES New York 2010
• Mobile technology and baby marketing at SES New York 2010

New Videos from GoogleGrants

• What is Google Grants?
• What is Google Grants?

New Videos from GoogleTechTalks

• MariaDB, the Backward Compatible Branch of MySQL(R) Database Server
• Chemistry on the Web: How Can we Crowdsource Chemistry to Solve Important Problems?

New Videos from FastForward

• In the next three years what do you predict will be the biggest marketing changes for brands?
• What is the most important data to evaluate when it comes to online?
• What 3 things are working with new media, like social or mobile?
• What is the value of co-op marketing and have you seen it work?
• How are you integrating offline and online marketing campaigns?
• What is your vision for the future of eCommerce in the next three years?
• Marketing POVs for CPG
• How has the recession affected word of mouth marketing?

New Videos from GoogleBusiness

• AdWords New Ad Models: Changing the way you think of search ads
• AdWords Ad Extensions: Making a good thing even better
• The AdWords New Ad Formats Initiative: Google’s Next Chapter in Search Advertising

New Videos for the week of 4/19/2010 is a post from: Certified Knowledge

Shelly has created a nice video that looks at the bidding options in AdWords. If you want to move beyond setting max CPC bids, she takes a quick look at the other options.

I’ve also made two videos showcasing what you’ll find inside the new Advanced Google AdWords Book. One is a long, almost 10 minute video, and one is a quick 30 second spot:

And Here’s the very short video:

If you have a suggestion for a new channel we should follow, or wish to see all our subscriptions, you can see our YouTube page.

The rest of the new videos:

• Leading@Google: Daniel Pink
• Authors@Google: Anita Diamant
• Authors@Google: Joseph Stiglitz
• Authors@Google: Marlee Matlin

• Which games do you play?
• Are the webspam reports read by anyone?
• How does URL structure affect PageRank?
• Do pop-unders affect ranking?

• Selling SEO to CEOs and traditional marketers at SES NY 2010
• Social media 101 with Liana Li Evans, Serengeti Communications, at SES New York 2010
• Business.com and PM Digital car giveaway at SES New York 2010
• SES New York 2010 attendee testimonials
• The Telegraph integrates SEO boosting online readership at SES London 2010

• Learn how to share your photos on orkut
• Hominid ancestor discovery aided by Google Earth

• Search Stories Video Creator

New Videos from ShelleyEllis

• Bidding Options In Google AdWords

• The Sizzle of Yahoo! Science, Art and Scale

• Internet Systems Consortium’s SIE & Google Protobufs
• New Developments in Link Emulation and packet Scheduling in FreeBSD, Linux, and Windows

• Ask a START associate – Melanie

• Doodle 4 Google – Love Football

• Google Analytics Custom Variables Webinar

• Tour d’horizon de Google Apps pour entreprise
• Google Apps para empresas – Visión General de Mensajería
• Google Apps para empresas – Visión General de Colaboración

• Google-Climate Group event: Power in Numbers (Part 4/4 – Final panel)
• Google-Climate Group event: Power in Numbers (Part 3/4 – Carol Browner keynote)
• Google-Climate Group event: Power in Numbers (Part 2/4 – Charlene Begley, GE & Dan Reicher, Google)
• Google-Climate Group event: Power in Numbers (Part 1/4 – Intro/Panel)

• AdWords for mobile
• Keyword Tool and the Search-Based Keyword Tool
• AdWords Reporting: Running a Report
• Targeting and Placement Tools
• Ad Creation Tools: Display Ad Builder
• Making It Easy for Customers to Find You

News Videos for the week of 4/5/10 is a post from: Certified Knowledge

This was introduced about two weeks ago. Search Funnels allow you to see data about the keywords in your account that lead up to the actual conversion. However, as this is AdWords only – no organic or other PPC engines – it’s a helpful look at attribution; but is by no means complete.

The other new major new feature in AdWords is Remarketing. Remarketing allows you to target customers who were on your site and then left. Remarketing works fantastic for many companies because there was already some interaction with your site.

Here are the rest of the new videos:

New Videos from AtGoogleTalks

• Authors@Google: Jeff Garlin
• Authors@Google: Stephen Hall
• Authors@Google: Anil Ananthaswamy
• Authors@Google: John Heilemann

New Videos from GoogleWebmasterHelp

• What should we do about IE 6?

New Videos from YouTubeHelp

• New video page
• Windows Movie Maker files
• Embedding private videos

New Videos from SESConferenceExpo

• Fashion 2.0 discussion with Caroline Rodehau, New York Girl Style, at SES New York 2010
• Lauren Sherman of Fashionista speaks on fashion and blogging at SES New York 2010
• The Guardian.co.uk and tomorrow’s news at SES London 2010

New Videos from GoogleDevelopers

• GWT Quake

New Videos from Google

• Jonathan Rosenberg: Rules to success

New Videos from GoogleChannelUK

• Google Translate for Animals: A Sheep
• Google Translate for Animals: A Cow
• Google Translate for Animals: Another Chicken
• Google Translate for Animals: A Chicken

New Videos from GoogleBusiness

• $1+$1=$3: Panel Discussion on Making Online Co-Op Work
• Making It Easy for Customers to Find You
• Blurring the Line: Non-Line Driven Analytics
• Global-Local Innovations

Search Funnels, Retargeting, and other videos for the week of 3/29/10 is a post from: Certified Knowledge

I’m a big fan of mobile. I think mobile will continue to grow, and we are seeing countries where the internet is primarily accessed via a phone and computers are either not used, or a secondary device.

The first video is from Matt Cutts answering the question: Should you have a mobile version of your site.

The second video below is from Eric Schmidt, and others from the Android team, speaking at the world conference on mobile and it’s future.

Remember, on some CMSs, it is easy to create a mobile version of your site.

New Videos from AtGoogleTalks

• Authors@Google: Harold Jaffe

New Videos from GoogleWebmasterHelp

• What are some effective techniques for building links?
• Are you on the Google PR team?
• Does conference attendance affect rankings?
• Should we create a mobile version of our site?

New Videos from SESConferenceExpo

• Twitter automation and the human experience at SES London 2010
• Advanced keyword tools and keyword management at SES London 2010
• Website management with Analytics SEO, debuting at SES London 2010
• Digital media and party politics at SES London 2010
• The social media tidal wave with Lisa Myers, Verve Search at SES London 2010

New Videos from GoogleTVAds

• ACM Vendor Demo

New Videos from YahooAdBuzz

• Carol Bartz on Science, Art and Scale
• Carol Bartz on transforming Yahoo!
• Carol Bartz on making ads that consumers love.

New Videos from Google

• Eric Schmidt at Mobile World Congress

New Videos from googletoolbarhelp

• Share websites with Google Toolbar

New Videos from GoogleChannelUK

• Getting British Business Online Launch

Videos for the week of 3/6/2010 is a post from: Certified Knowledge

The best marketing videos is one on analytics:

If you want to learn more about economics. Hal Varian (the chief economist for Google) did an interesting keynote at the American Economic Association titled:  Computer Mediated Transactions:

New Videos from AtGoogleTalks

• Authors@Google: Selly Thiam
• Authors@Google: Tom Corwin
• Women@Google: Eve Ensler
• Talks@Google: Fred Hertz
• Authors@Google: Bob Gilbreath
• Authors@Google: Jeff Wise
• Mick Flannery @Google Dublin
• Authors@Google: Bill Barnes
• Muscians@Google: Mumford and Sons
• Authors@Google: Chitra Divakaruni
• Authors@Google: Scotty McLennan

New Videos from GoogleWebmasterHelp

• How will Google search work with pages built with GWT?
• If I use multiple versions of a phrase, would it be seen as keyword spam?
• How can I add more than 1,000,000 URLs to a Sitemap?
• Can having dofollow comments on my blog affect its reputation?

New Videos from SESConferenceExpo

• Evaluating Internet marketing agencies with Topseos.com, exhibitor at SES London 2010
• Multilingual PPC campaigns with Jellyfish at SES London 2010
• PRWeb.com expands its UK services at SES London 2010
• Outsourcing services – Indus Net Technologies exhibits at SES London 2010
• SES London 2010 attendee testimonials
• Digital Media meets party politics with Kate Kaye, ClickZ at SES London 2010

New Videos from GoogleAdManager

• DFP Small Business Interface Upgrades

New Videos from SearchStories

• Winter Games

New Videos from FastForward

• How has the recession affected your marketing plans?
• Quels sont les 3 éléments clés auxquels les marketeurs canadiens doivent penser?
• What are some trends that you are seeing in Canadian marketing today?
• What are some key things Canadian government marketers should keep in mind right now?
• How is the relationship between traditional and digital marketing changing in Canada?
• How did digital marketing impact your Remembrance campaign?
• How have you used technology to motivate Canadians to get involved?

New Videos from GoogleStudents

• START video 1

New Videos from Google

• Hal Varian on "Computer Mediated Transactions" (AEA 2010)
• Google Earth for Android

New Videos from googleanalytics

• Episode #6 – Web Analytics TV With Avinash Kaushik and Nick Mihailovski

New Videos from GoogleChannelUK

• How to create your free website
• Get a Free Website from GetBusinessOnline.co.uk
• AdWords: Create your first campaign!

New Videos from GoogleBusiness

• Media Sandbox Data Visualizations
• Opportunities Tab – Keyword Ideas
• AdWords: Control your costs
• AdWords: Measure your success

New Videos for the week of 2/22/10 is a post from: Certified Knowledge

Another video that is worth watching is about reaching Mom’s online: MomDotCom Webinar 2/9/2010

New Videos from GoogleChannelUK

• Opportunities tab – keyword suggestions
• Street View Trike at Moses Mabhida Stadium, South Africa
• AdWords: Control your costs

New Videos from GoogleBusiness

• MomDotCom Webinar 2/9/2010

New Videos from AtGoogleTalks

• Authors@Google: Tom Chatfield, "Fun Inc": Why Games are the 21st Century’s Most Serious Business
• Authors@Google: Trey Ratcliff
• Authors@Google: Rebecca Goldstein

New Videos from Google

• Highlights of the Get inside the Games Press Conference
• Get inside the Games with Google Press Conference

New Videos from GoogleWebmasterHelp

• Is it worth spending time on creating tags and categories?
• Will Google offer ranking reports?
• Are nofollow links irrelevant?

New Videos from GoogleApps

• Google Apps – A visualization
• DSL Extreme switches to Google Apps
• Setting Up Gmail Delegation
• Clarkstown Central School District builds a collaborative curriculum with Google Apps Education
• Setting Up Google Calendar Delegation

New Videos from GoogleTechTalks

• The Query Complexity of Estimating Weighted Averages
• AFTR the Fire: Carrier Networks and Incremental Deployment of IPv6

New Videos from Google for the week of 2/19/2010 is a post from: Certified Knowledge

The first does not come from YouTube, but from Yahoo. See the major changes at Yahoo Search Marketing.

I don’t know  many people who have bought Google TV ads yet (if you have a story to share, just let me know). However, this video from Google TV Ads is not just about creating TV ads; it has some nice info about creating messages as well.

Over the past week, Google has made two major changes to Mobile ads. The first one is the ability for you to customize which carriers and operating systems will show your ads. The second one allows you to use clickable phone numbers in your mobile ads that are shown on ‘Phones with full HTML browsers’. You could already add a clickable phone number to a standard mobile ad. Here’s a video explaining how this works with your local business center account.

The Rest of the Videos

Here are the newest videos from each of your subscriptions. To change the subscriptions for which you receive updates, or to turn off updates, go to your email options

New Videos from Fast Forward

• How have you leveraged new marketing platforms to bring awareness of your cause?
• Comment Mazda différencie concrètement son message marketing pour marché francophone?
• How did you navigate through brand transformation?
• How can marketers leverage technology to enhance their marketing messages?
• What role is social media/user generated content playing in your marketing strategies?

New Videos from Google Business

• Conversion Optimizer: The next generation of AdWords bidding

New Videos from At Google Talks

• Gemma Hayes – Musicians@Google-Dublin

New Videos from Google

• New orkut in a nutshell

New Videos from Google WebmasterHelp

• Is cross-linking websites bad?
• 2010 search predictions
• State of the Index 2009
• What are some best practices for indicating breadcrumbs?

New Videos from Google Apps

• Print settings for document annotations in Google Docs
• Translate a word, phrase, or document in Google Docs
• Use the Equation Editor in Google Docs

New Videos from google tech talks

• The Role of Sacramental Plants in Sustainable Communities in the Western Amazon
• The Hardest Questions Aren’t on the Test: Lessons from an Innovative Urban School
• SourceMap.org: Mapping Your Footprint
• Go Behave! A BDD Framework for the Go Programming Language
• Handmade Expressions: Fighting Poverty Through Fair Trade

New Videos for the week of 1/25/2010 is a post from: Certified Knowledge

Google did finally make a playlist of content network basics. These videos are not new, but as there’s very little new this week; and the content network is so important; its worth highlighting their videos again.

New Videos from googletechtalks

• CMake/CPack/CTest/CDash Open Source Tools to Build Test and Deploy C++ Software

New Videos from YahooAdBuzz’s Favorites

• WE GOT THAT B ROLL!!

New Videos from GoogleMobileBlog

• Near me now

New Videos from AtGoogleTalks

• Authors@Google: Eric Qualman
• Authors@Google: Rick Steves

New Videos for the Week of 1/8/2010 is a post from: Certified Knowledge

The holiday weeks have left us fairly light on videos the past two weeks. Since I missed the holiday video post, I’ve included both weeks together (which still makes this lighter than past weeks).

There aren’t any must see videos. If you’re into Analytics, than this Q&A video with Avanish & Nick will keep you entertained for 20 minutes.

Since we mostly talk marketing on this blog, we rarely examine some of the other videos that can be found. I’m a big fan of Google Tech Talks. Google has experts come into their offices several times a month to give presentations, answer Q&A, etc. All of these videos are recorded and stored on YouTube. The latest is about Personal Informational Management. This is approached from the tech provider standpoint about how different people organize info and how you can offer services.

As I’m an organizational junkie. I have meeting rules, Outlook rules, email rules, RSS rules, etc that would drive most people crazy; but they let me get a tremendous amount done; I like examining the different ways that people use technology to pick up tidbits here and there. It also helps with making system workflows when you want to organize your information to be part of someone’s daily life.

Videos from the Week of 12/24/09

New Videos from AtGoogleTalks

• Authors@Google: Stephen Elliott
• Authors@Google: Jennifer Jordan
• Musicians@Google: Tony Fletcher
• Authors@Google: Ben Huh

New Videos from Google

• Welcome to the orkut playlist
• YouTube Auto Captioning featured on Beet TV

New Videos from GoogleChannelUK

• Cloud Computing
• Google Chrome Advent Calendar Projection – Westfield, London

New Videos from Google Developers

• YouTube Direct: Getting Started Guide

New Videos from googletechtalks

• Situating Personal Information Management Practices within an Organization

New Videos from google analytics

• Episode #4 – Web Analytics TV With Avinash Kaushik and Nick Mihailovski

Videos for the Week of 12/28/09.

New Videos from Yahoo Ad Buzz

• The Best of Yahoo! Ads in 2009

New Videos For the December 09 Holidays is a post from: Certified Knowledge