A bid gap is usually a $0.05-$0.10 or larger gap between two bidders. Often you will see such a gap between the 3rd and 4th bid when the top 3 positions are featured at Yahoo.
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This is when you want a particular position if the bid price does not exceed a certain amount.
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The click index is indicated by the number of orange bars listed next to your keyword term in your bidding control panel.

This is a relative number based on the click through rates of the other advertisers bidding on the same keywords you have.
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The decisions to show ads, how many ads per page, and where on the page the ads should be shown are made by Overture’s partners, and not at Overture.
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Overture pay per click has the ability to guess what an individuals intention was to search for with the broad matching technology.
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Overture PPC makes it very easy to add keywords to an account if you are not sure where to start.
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Not too long ago, Overture bought Alta Vista.

Now they’ve announced they’re purchasing Fast for $70 million.

Why do they need Fast after just buying Alta Vista? Good question. Are they trying to buy up more distribution properties; do they need more search technology; or do they just have enough money that they might as well own something?

It could always be about the patents as well – one of the leading reasons acquisitions which seem a bit odd are actually a great idea.

Wait and see, there are really big things in Overture’s future.

Overture PPC was the first company to take full advantage of the pay per click advertising model with large syndication deals to third party search engines. .
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Phrase matching is when a search must include keywords in a specific order for the ad to be displayed. However, the phrase can be included anywhere in the search query.
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Overture announced today they are buying Alta Vista for $140 million.

That is well above what many have valued Alta Vista. Speculation is that Overture needs a search based technology to backfill their PPC listings if they ever wish to become a destination.

It also allows licensing deals to portal and other websites to provide both paid and natural listings.

How this deal shapes up, and what Overture does with Alta Vista will be a wait and see game.