How to articles and reviews about Google AdWords, Google’s online keyword advertising platform.

14 06, 2011

2 Little Known Ways To Increasing CTR And Quality Score

By |June 14th, 2011|Google AdWords|10 Comments

This is a guest post by Chris Thunder, who just launched a platform that helps Adwords advertisers improve their Quality Scores for cheaper Google Adwords traffic. Check it out at Tenscores.com. Follow him on twitter and see if Tenscores.com can be useful to you.

If I ask you what you need to do in order […]

2 06, 2011

Get Valuable Insights into the Google Display Network with Shelley Ellis

By |June 2nd, 2011|Contextual Advertising, Google AdWords, Marketing Nirvana, PPC Marketing Blog|0 Comments

I’ve known Shelley for several years and she’s one of the smartest people I’ve ever met when it comes to Display Advertising. In fact, she’s earned the name Display Advertising Evangelist due to her dedication to the space. I had the pleasure of interviewing Shelley for Marketing Nirvana. The episode will air June […]

3 05, 2011

Improve Quality Score Or Die

By |May 3rd, 2011|Google AdWords, PPC Marketing Blog|3 Comments

This is a guest post by Chris Thunder who pretends to know a thing or two about SEM. He’s a quality score freak, and if you want charts like the ones presented in this post for your own data, it’s easy to get them with TenScores: The Quality Score Tool.
From 10 to 8, it’s […]

2 05, 2011

Did Google Just Say 3% of All AdWords Clicks Lead to Conversions?

By |May 2nd, 2011|Google AdWords, PPC Marketing Blog|0 Comments

Google recently make a blog post about a free webinar they are hosting to teach people about remarketing. However, that’s not the interesting part of the post. This is: 97% of new visitors do not convert the first time they arrive at your site. To me, […]

17 03, 2011

Evaluating the Impact of AdWords Sitelinks

By |March 17th, 2011|Google AdWords, PPC Marketing Blog|9 Comments

This is a guest post by Chad Summerhill, Author of the blog PPC Prospector, provider of free PPC tools & PPC tutorials, and AdWords Specialist at Moving Solutions, Inc. (UPack.com and MoveBuilder.com).

Earlier this month, I was auditing data in our web analytics data warehouse when I came across some AdWords keywords that were being tracked […]

22 02, 2011

Waiting too long for Image Ad Approval on AdWords?

By |February 22nd, 2011|Google AdWords, PPC Marketing Blog|2 Comments

I often find that my image ads (for accounts without reps) get approved within 1 hour, 3 days, or they stay in the ‘review status’ forever. The Google AdWords queue seems to break quite often as I’ve seen this trend for more than a year where most images are not either approved or […]

10 02, 2011

6 Tactics That May Put You At Risk Of Being Banned From AdWords

By |February 10th, 2011|Google AdWords, PPC Marketing Blog|1 Comment

My latest Search Engine Land article is out and examine the top ways in which accounts are being blacklisted from AdWords. Every few months there is an outcry from advertisers because they received the dreaded notification email from Google – their accounts were banned. Some accounts eventually get reinstated, some […]

4 02, 2011

Google Changes Ad Display Rules & Creates a New Testing Opportunity

By |February 4th, 2011|Google AdWords, PPC Marketing Blog|1 Comment

Google just announced they are changing the ad copy display rules:
For some ads where each line appears to be a distinct sentence and ends in the proper punctuation, description line 1 will be moved to the headline and separated by a hyphen. As a result, some top placement ads will have longer headlines
Here’s the […]

24 11, 2010

Brad Geddes Interviewed on Clever Clicks

By |November 24th, 2010|Google AdWords, PPC Marketing Blog|0 Comments

I did an interview with Philip Shaw of Clever Clicks for their Marketing Secrets podcast. The podcast is focused around AdWords beginners; and some top mistakes – but there’s good takeaways for intermediate users as well (it is 44 minutes long). As Philip is based in Australia; if you are from that […]

18 11, 2010

Understanding The AdWords Disco Dance

By |November 18th, 2010|Google AdWords, PPC Marketing Blog|0 Comments

This is a guest post by Chris Thunder, the founder of TenScores.com. Advertising is very much like a dance. Two people (a business and a prospect) moving rhythmically towards a conversion. Ask any woman experienced in paired dancing and she’ll tell you there’s nothing worse than a bad partner. To listen […]