How to articles and reviews about Google AdWords, Google’s online keyword advertising platform.
Google just announced they are taking near match out of beta and rolling it out to everyone. What this does is match you to close variations of search queries. It’s pretty similar to modified broad match, only it works for phrase and exact match. What Near Match Does For […]
The overall Quality Score Factors haven’t changed in several years. Some of the weightings and algos have changed; but Google’s page about QS has remained relatively static.
There was one change in October of last year that pertained to landing pages and how they would receive ‘more’ weight; where ‘more’ is very undefined. Overall, most […]
Google just announced that the Display Campaign Optimizer (DCO) is open for everyone. Before you start jus using it, I wanted to give some feedback on how its worked for a few accounts as I’ve been using this feature for more than a year. Please note, these are large accounts that participated in […]
This is a guest post by Chris Thunder who likes to think of himself as an Alpha Advertiser in the AdWords jungle. He can help you become one too. Visit Tenscores.com, the Adwords Quality Score Tool he uses for cheaper traffic, follow him on twitter to be updated when he’s got some good stuff to […]
Updated: Doh! It’s on Tuesday, 9/13/11
Next Wednesday, 9/14/11, I will be conducting a free webinar on the top 11 AdWords Mistakes as part of my Market Motive PPC class. What I find top mistakes lists are useful for are learning what you don’t know so that you can focus on the areas where […]
Every PPC account wants to know how to increase their exposure, especially if they feel there aren’t new keywords they wish to add. There is a simple way to determine how to increase an account’s exposure that can be accomplished in less than a minute. Generally, when looking to increase your exposure […]
I created the diagram below about a year ago. I use it every time I have writer’s block and completely out of ad writing ideas or when I need to brainstorm new ad texts quickly. It comes in very handy especially with content network ads since I can test as many of them as […]
This is a guest post by Chris Thunder, who just launched a platform that helps Adwords advertisers improve their Quality Scores for cheaper Google Adwords trafﬁc. Check it out at Tenscores.com. Follow him on twitter and see if Tenscores.com can be useful to you.
If I ask you what you need to do in order […]
I’ve known Shelley for several years and she’s one of the smartest people I’ve ever met when it comes to Display Advertising. In fact, she’s earned the name Display Advertising Evangelist due to her dedication to the space. I had the pleasure of interviewing Shelley for Marketing Nirvana. The episode will air June […]
This is a guest post by Chris Thunder who pretends to know a thing or two about SEM. He’s a quality score freak, and if you want charts like the ones presented in this post for your own data, it’s easy to get them with TenScores: The Quality Score Tool.
From 10 to 8, it’s […]