How to articles and reviews about Google AdWords, Google’s online keyword advertising platform.
Every PPC account wants to know how to increase their exposure, especially if they feel there aren’t new keywords they wish to add. There is a simple way to determine how to increase an account’s exposure that can be accomplished in less than a minute. Generally, when looking to increase your exposure […]
I created the diagram below about a year ago. I use it every time I have writer’s block and completely out of ad writing ideas or when I need to brainstorm new ad texts quickly. It comes in very handy especially with content network ads since I can test as many of them as […]
This is a guest post by Chris Thunder, who just launched a platform that helps Adwords advertisers improve their Quality Scores for cheaper Google Adwords trafﬁc. Check it out at Tenscores.com. Follow him on twitter and see if Tenscores.com can be useful to you.
If I ask you what you need to do in order […]
I’ve known Shelley for several years and she’s one of the smartest people I’ve ever met when it comes to Display Advertising. In fact, she’s earned the name Display Advertising Evangelist due to her dedication to the space. I had the pleasure of interviewing Shelley for Marketing Nirvana. The episode will air June […]
This is a guest post by Chris Thunder who pretends to know a thing or two about SEM. He’s a quality score freak, and if you want charts like the ones presented in this post for your own data, it’s easy to get them with TenScores: The Quality Score Tool.
From 10 to 8, it’s […]
Google recently make a blog post about a free webinar they are hosting to teach people about remarketing. However, that’s not the interesting part of the post. This is: 97% of new visitors do not convert the first time they arrive at your site. To me, […]
I often find that my image ads (for accounts without reps) get approved within 1 hour, 3 days, or they stay in the ‘review status’ forever. The Google AdWords queue seems to break quite often as I’ve seen this trend for more than a year where most images are not either approved or […]
My latest Search Engine Land article is out and examine the top ways in which accounts are being blacklisted from AdWords. Every few months there is an outcry from advertisers because they received the dreaded notification email from Google – their accounts were banned. Some accounts eventually get reinstated, some […]
Google just announced they are changing the ad copy display rules:
For some ads where each line appears to be a distinct sentence and ends in the proper punctuation, description line 1 will be moved to the headline and separated by a hyphen. As a result, some top placement ads will have longer headlines
Here’s the […]