How to articles and reviews about Google AdWords, Google’s online keyword advertising platform.
Bidding is a cornerstone of Paid Search management and the dynamics of the ever-evolving auction marketplace auction marketplace, combined with the multitude of bidding strategies, make the search marketing professional a key element of a well spent media budget. Bid optimization is also an intricate and dynamic assignment with many considerations which increase with […]
The main factors for Quality Score haven’t changed in a few years. The application of those factors have changed over time with the two most notable changes being: Landing pages changes in October 2011 User interface refresh in April 2012 Google recently updated the Quality […]
Many of us obsess over Quality Score – sometimes too much. There are times when you should completely ignore Quality Score and just make sure that you are providing a good user experience that culminates into new customers. This is bound to be a little bit controversial, so please feel free to disagree […]
Google’s near match or close variant match is now live. Some accounts already have it; and others should be seeing it soon. If you missed the announcement, here’s the gist: The close variant option is a campaign setting The setting is turned on by default […]
Search advertising, specifically Google, Yahoo!, and Bing, is successful because it allows marketers to reach consumers who have expressed direct interest in their product. This extends to targeting options on the Google Display Network as well, since, by and large, GDN is one of the few major ad-serving platforms that have turnkey semantic targeting […]
Google recently announced that they were going to change how ads rotate. In the past, if you choose ‘rotate evenly’ then the ads would rotate throughout the ads in an ad group. In the new setting, ads will rotate for 30 days and then Google will automatically change the setting for that ad group […]
This is a guest post by Terry Whalen, Managing Director at CPC Search, a San Francisco PPC agency. CPC Search has managed PPC programs for consumer and B2B advertisers since 2006. You can follow CPC Search on Twitter @CPCSearch.
We took on a new client in the automotive ecommerce space a couple months […]
Quality Score is such an important factor of AdWords that you need to examine it on a regular basis so that you can monitor it and increase it when necessary. However, if you have thousands or millions of keywords, then trying to find the best areas to improve quality score can be overly […]
Google recently changed how they displayed the Quality Score tips inside of AdWords. The biggest change is that some of the factors will now be relative to your competition. While this is a huge, and very welcome change, it also opens Pandora’s box to show where quality score might not make much sense. […]
Google recently announced that in May they will be adding certain queries to your current phrase and exact match keywords labeled "near phrase" and [near exact]. A lot of debate and frankly hysteria has ensued about what this will mean for advertisers. While each case is different, here’s a specific scenario in which Google’s […]