How to articles and reviews about Google AdWords, Google’s online keyword advertising platform.

10 05, 2012

Does Quality Score Transparency Just Show More AdWords Data Problems?

By |May 10th, 2012|Google AdWords, PPC Marketing Blog|9 Comments

Google recently changed how they displayed the Quality Score tips inside of AdWords. The biggest change is that some of the factors will now be relative to your competition. While this is a huge, and very welcome change, it also opens Pandora’s box to show where quality score might not make much sense. […]

9 05, 2012

How Google’s New Match Types Can Actually Help You

By |May 9th, 2012|Google AdWords, PPC Marketing Blog|4 Comments

Google recently announced that in May they will be adding certain queries to your current phrase and exact match keywords labeled "near phrase" and [near exact]. A lot of debate and frankly hysteria has ensued about what this will mean for advertisers. While each case is different, here’s a specific scenario in which Google’s […]

8 05, 2012

Working with an overall CPA target: how to calculate your non-branded target

By |May 8th, 2012|Google AdWords, PPC Marketing Blog|0 Comments

This is a guest post by Wijnand Meijer, a Paid Search Strategist at Netsociety, an online media agency based in Amsterdam (the Netherlands) and Brussels (Belgium). He created his first AdWords campaigns in 2006 and is currently helping advertisers and coworkers alike to get their Paid Search to the next level.
 
If you’re managing an […]

1 05, 2012

Google Launches Near Match – Should You Use It?

By |May 1st, 2012|Google AdWords, PPC Marketing Blog, PPC News|6 Comments

Google just announced they are taking near match out of beta and rolling it out to everyone. What this does is match you to close variations of search queries. It’s pretty similar to modified broad match, only it works for phrase and exact match. What Near Match Does For […]

20 04, 2012

Change to Quality Score Factors

By |April 20th, 2012|Google AdWords, PPC Marketing Blog|3 Comments

The overall Quality Score Factors haven’t changed in several years. Some of the weightings and algos have changed; but Google’s page about QS has remained relatively static.

There was one change in October of last year that pertained to landing pages and how they would receive ‘more’ weight; where ‘more’ is very undefined. Overall, most […]

5 04, 2012

Display Campaign Optimizer: Some Recommendations from a Beta User

By |April 5th, 2012|Contextual Advertising, Google AdWords, PPC Marketing Blog, PPC News|3 Comments

Google just announced that the Display Campaign Optimizer (DCO) is open for everyone. Before you start jus using it, I wanted to give some feedback on how its worked for a few accounts as I’ve been using this feature for more than a year. Please note, these are large accounts that participated in […]

30 11, 2011

Ad Rank: What Everyone Ought To Know About The Jungle In Adwords

By |November 30th, 2011|Google AdWords|8 Comments

This is a guest post by Chris Thunder who likes to think of himself as an Alpha Advertiser in the AdWords jungle. He can help you become one too. Visit Tenscores.com, the Adwords Quality Score Tool he uses for cheaper traffic, follow him on twitter to be updated when he’s got some good stuff to […]

8 09, 2011

Attend the Top 11 AdWords Mistakes Webinar Next Tuesday

By |September 8th, 2011|Google AdWords, PPC Marketing Blog|2 Comments

Updated: Doh! It’s on Tuesday, 9/13/11
Next Wednesday, 9/14/11, I will be conducting a free webinar on the top 11 AdWords Mistakes as part of my Market Motive PPC class. What I find top mistakes lists are useful for are learning what you don’t know so that you can focus on the areas where […]

19 07, 2011

The One Minute AdWords Account Diagnosis

By |July 19th, 2011|Google AdWords, PPC Marketing Blog|1 Comment

Every PPC account wants to know how to increase their exposure, especially if they feel there aren’t new keywords they wish to add. There is a simple way to determine how to increase an account’s exposure that can be accomplished in less than a minute. Generally, when looking to increase your exposure […]

14 07, 2011

An Endless Supply Of Adwords Ads For Your Split-Test Experiments

By |July 14th, 2011|Google AdWords, PPC Marketing Blog|1 Comment

I created the diagram below about a year ago. I use it every time I have writer’s block and completely out of ad writing ideas or when I need to brainstorm new ad texts quickly. It comes in very handy especially with content network ads since I can test as many of them as […]