How to articles and reviews about Google AdWords, Google’s online keyword advertising platform.

18 11, 2014

The Complete AdWords Audit Part 10: Testing

By |November 18th, 2014|Google AdWords, PPC Marketing Blog|0 Comments

This is a continuation of the AdWords Audit Series. You can see previous parts here: Introduction, Goal setting, Measurement, Campaign Settings & Bid Adjustments, Ad Extensions, Impression Share & Auction Insights, Quality Score, Account Structure, Keywords & Match Types and Ad Copy.
 ”Always Be Testing”

Any serious online marketer

One of the greatest things in online marketing […]

15 08, 2014

AdWords is Forcing Variation Match Upon You–This is Why it’s a Terrible Idea

By |August 15th, 2014|Google AdWords, PPC Marketing Blog|28 Comments

Google just announced that all exact match and phrase matched words will be treated as ‘variation’ or ‘near’ match starting in September.

I want to show you why this is an absolutely terrible idea if Google does not let you opt out of this (which it does today).
What is Variation Match?
If you are unfamiliar with […]

29 07, 2014

The Complete AdWords Audit Part 9: Ad Copy

By |July 29th, 2014|Google AdWords, PPC Marketing Blog|3 Comments

This is a continuation of the AdWords Audit Series. You can see previous parts here: Introduction, Goal setting, Measurement, Campaign Settings & Bid Adjustments, Ad Extensions, Impression Share & Auction Insights, Quality Score, Account Structure and Keywords & Match Types.
 

My non-scientific field research tells me that there’s a 95% chance that you don’t spend […]

8 04, 2014

The Complete AdWords Audit Part 8: Keywords and Match Types

By |April 8th, 2014|Google AdWords, PPC Marketing Blog|7 Comments

This is a continuation of the AdWords Audit Series. You can see previous parts here: Introduction, Goal setting, Measurement, Campaign Settings & Bid Adjustments, Ad Extensions, Impression Share & Auction Insights, Quality Score and Account Structure.
 

Thinking about which keywords to add or exclude and which match types to use is something every paid search […]

13 03, 2014

The Complete AdWords Audit Part 7: Account Structure

By |March 13th, 2014|Google AdWords, PPC Marketing Blog|0 Comments

This is a continuation of the AdWords Audit Series. You can see previous parts here: Introduction, Goal setting, Measurement, Campaign Settings & Bid Adjustments, Ad Extensions, Impression Share & Auction Insights and Quality Score.
 

Account organization is one of the most time consuming, but also one of the most important things to get right in […]

13 02, 2014

The Complete AdWords Audit Part 6: Quality Score

By |February 13th, 2014|Google AdWords, PPC Marketing Blog|4 Comments

This is a continuation of the AdWords Audit Series. You can see previous parts here: Introduction, Goal setting, Measurement, Campaign Settings & Bid Adjustments, Ad Extensions and Impression Share & Auction Insights.
 

Quality Score is probably the AdWords topic that has been written most about, with blog post titles varying from All Hail Quality Score […]

21 01, 2014

The Complete AdWords Audit Part 5: Impression Share & Auction Insights

By |January 21st, 2014|Google AdWords, PPC Marketing Blog|1 Comment

This is a continuation of the AdWords Audit Series. You can see previous parts here: Introduction, Goal setting, Measurement, Campaign Settings & Bid Adjustments and Ad Extensions.
 

Whenever I think of impression share (IS) in AdWords, these quotes come to mind:

“If it’s worth doing, it’s worth doing right.”
For the keywords (and ad groups & campaigns) […]

16 01, 2014

Should You Create Ad Group Sitelinks in Enhanced Campaigns?

By |January 16th, 2014|Google AdWords, PPC Marketing Blog|0 Comments

One of the nicest things about AdWords enhanced campaigns is that you can now control sitelinks at the campaign or the ad group level. From a feature  standpoint, this sounds great. However, when you start considering the execution phase of creating sitelinks for every single ad group, the task can suddenly seem quite daunting. […]

19 12, 2013

4 Life Lessons to Help Make CPA Bidding Work for You

By |December 19th, 2013|Google AdWords, PPC Marketing Blog|3 Comments

I’m a huge fan of Google’s CPA bidding system. Setting bids is necessary; but it leads to only short term progress. Your bidding work is only useful until the data changes and you have to set bids again. Now, the statement ‘your changes are only good until the data changes again’ can be […]

10 12, 2013

The Complete AdWords Audit Part 3: Campaign Settings & Bid Adjustments

By |December 10th, 2013|Google AdWords, PPC Marketing Blog|4 Comments

This is a continuation of the AdWords Audit Series. You can see previous posts here: Introduction, Part 1: Goal setting, and Part 2: Measurement.

One of the first high level checks you should do when performing an AdWords audit is check the campaign settings. There are a couple of reasons for this:

The default settings as […]