How to articles and reviews about Google AdWords, Google’s online keyword advertising platform.

8 04, 2014

The Complete AdWords Audit Part 8: Keywords and Match Types

By |April 8th, 2014|Google AdWords, PPC Marketing Blog|6 Comments

This is a continuation of the AdWords Audit Series. You can see previous parts here: Introduction, Goal setting, Measurement, Campaign Settings & Bid Adjustments, Ad Extensions, Impression Share & Auction Insights, Quality Score and Account Structure.
 

Thinking about which keywords to add or exclude and which match types to use is something every paid search […]

13 03, 2014

The Complete AdWords Audit Part 7: Account Structure

By |March 13th, 2014|Google AdWords, PPC Marketing Blog|0 Comments

This is a continuation of the AdWords Audit Series. You can see previous parts here: Introduction, Goal setting, Measurement, Campaign Settings & Bid Adjustments, Ad Extensions, Impression Share & Auction Insights and Quality Score.
 

Account organization is one of the most time consuming, but also one of the most important things to get right in […]

13 02, 2014

The Complete AdWords Audit Part 6: Quality Score

By |February 13th, 2014|Google AdWords, PPC Marketing Blog|3 Comments

This is a continuation of the AdWords Audit Series. You can see previous parts here: Introduction, Goal setting, Measurement, Campaign Settings & Bid Adjustments, Ad Extensions and Impression Share & Auction Insights.
 

Quality Score is probably the AdWords topic that has been written most about, with blog post titles varying from All Hail Quality Score […]

21 01, 2014

The Complete AdWords Audit Part 5: Impression Share & Auction Insights

By |January 21st, 2014|Google AdWords, PPC Marketing Blog|1 Comment

This is a continuation of the AdWords Audit Series. You can see previous parts here: Introduction, Goal setting, Measurement, Campaign Settings & Bid Adjustments and Ad Extensions.
 

Whenever I think of impression share (IS) in AdWords, these quotes come to mind:

“If it’s worth doing, it’s worth doing right.”
For the keywords (and ad groups & campaigns) […]

16 01, 2014

Should You Create Ad Group Sitelinks in Enhanced Campaigns?

By |January 16th, 2014|Google AdWords, PPC Marketing Blog|0 Comments

One of the nicest things about AdWords enhanced campaigns is that you can now control sitelinks at the campaign or the ad group level. From a feature  standpoint, this sounds great. However, when you start considering the execution phase of creating sitelinks for every single ad group, the task can suddenly seem quite daunting. […]

19 12, 2013

4 Life Lessons to Help Make CPA Bidding Work for You

By |December 19th, 2013|Google AdWords, PPC Marketing Blog|3 Comments

I’m a huge fan of Google’s CPA bidding system. Setting bids is necessary; but it leads to only short term progress. Your bidding work is only useful until the data changes and you have to set bids again. Now, the statement ‘your changes are only good until the data changes again’ can be […]

10 12, 2013

The Complete AdWords Audit Part 3: Campaign Settings & Bid Adjustments

By |December 10th, 2013|Google AdWords, PPC Marketing Blog|4 Comments

This is a continuation of the AdWords Audit Series. You can see previous posts here: Introduction, Part 1: Goal setting, and Part 2: Measurement.

One of the first high level checks you should do when performing an AdWords audit is check the campaign settings. There are a couple of reasons for this:

The default settings as […]

26 11, 2013

The Complete AdWords Audit Part 2: Measurement

By |November 26th, 2013|Google AdWords, PPC Marketing Blog|0 Comments

This is a continuation of the AdWords Audit Series. You can see previous posts here: Introduction and Part 1: Goal setting.

Once you’ve set your goals as discussed in the previous post, you have to find a way to measure them. If you can’t measure your goals, there is no way of telling if you’re […]

7 05, 2013

Google is Sunsetting Product Extensions

By |May 7th, 2013|Google AdWords, PPC Marketing Blog|1 Comment

I never saw this formally announced by Google; and our ecommerce clients were never notified about this change, so I just want to make sure everyone sees this update. This is a quote from the agency newsletter: Sunsetting Product Extensions Product Extensions will be […]

20 03, 2013

How to Create a State of the Art PLA Campaign

By |March 20th, 2013|Google AdWords, PPC Marketing Blog|18 Comments

There was an interesting question on the forum the other day: What’s the best structure for a product listing ads (PLA) campaign? And what’s the best way to get started? As it turns out, a state of the art PLA campaign structure is very powerful, but actually not that hard to set up. All […]