How to articles and reviews about Google AdWords, Google’s online keyword advertising platform.

7 06, 2016

The Complete AdWords Audit Part 14: Landing Pages

By |June 7th, 2016|Google AdWords, PPC Marketing Blog|0 Comments

This is a continuation of the AdWords Audit Series. You can see previous parts here: Introduction, Goal setting, Measurement, Campaign Settings & Bid Adjustments, Ad Extensions, Impression Share & Auction Insights, Quality Score, Account Structure, Keywords & Match Types, Ad Copy, Testing, the Lin-Rodnitzky Ratio, Google Shopping Campaigns and Bid Management
 
“If you look at […]

10 03, 2016

The Best Hidden Features of the AdWords Editor

By |March 10th, 2016|Google AdWords, PPC Marketing Blog|6 Comments

Along with a browser and Excel, the AdWords Editor is probably among the most used software for any serious PPC specialist.

In December 2014 Google released the biggest update to the Editor since its release back in 2006. They redesigned the Editor from the ground up and included many new features – some prominent and […]

8 12, 2015

The Complete AdWords Audit Part 13: Bid Management

By |December 8th, 2015|Google AdWords, PPC Marketing Blog|4 Comments

This is a continuation of the AdWords Audit Series. You can see previous parts here: Introduction, Goal setting, Measurement, Campaign Settings & Bid Adjustments, Ad Extensions, Impression Share & Auction Insights, Quality Score, Account Structure, Keywords & Match Types, Ad Copy, Testing, the Lin-Rodnitzky Ratio and Google Shopping Campaigns.
 
“Great bids can’t fix a lousy campaign”

Craig Danuloff
Whenever […]

14 04, 2015

The Complete AdWords Audit Part 12: Google Shopping Campaigns

By |April 14th, 2015|Google AdWords, PPC Marketing Blog|10 Comments

This is a continuation of the AdWords Audit Series. You can see previous parts here: Introduction, Goal setting, Measurement, Campaign Settings & Bid Adjustments, Ad Extensions, Impression Share & Auction Insights, Quality Score, Account Structure, Keywords & Match Types, Ad Copy, Testing and the Lin-Rodnitzky Ratio.
 

If you’re retailer, Google Shopping is one of the […]

11 12, 2014

The Complete AdWords Audit Part 11: The Lin-Rodnitzky Ratio

By |December 11th, 2014|Google AdWords, PPC Marketing Blog|9 Comments

This is a continuation of the AdWords Audit Series. You can see previous parts here: Introduction, Goal setting, Measurement, Campaign Settings & Bid Adjustments, Ad Extensions, Impression Share & Auction Insights, Quality Score, Account Structure, Keywords & Match Types, Ad Copy and Testing.
 

If I had just 1 minute to audit a PPC account, calculating […]

18 11, 2014

The Complete AdWords Audit Part 10: Testing

By |November 18th, 2014|Google AdWords, PPC Marketing Blog|0 Comments

This is a continuation of the AdWords Audit Series. You can see previous parts here: Introduction, Goal setting, Measurement, Campaign Settings & Bid Adjustments, Ad Extensions, Impression Share & Auction Insights, Quality Score, Account Structure, Keywords & Match Types and Ad Copy.
 “Always Be Testing”

Any serious online marketer

One of the greatest things in online marketing […]

15 08, 2014

AdWords is Forcing Variation Match Upon You–This is Why it’s a Terrible Idea

By |August 15th, 2014|Google AdWords, PPC Marketing Blog|28 Comments

Google just announced that all exact match and phrase matched words will be treated as ‘variation’ or ‘near’ match starting in September.

I want to show you why this is an absolutely terrible idea if Google does not let you opt out of this (which it does today).
What is Variation Match?
If you are unfamiliar with […]

29 07, 2014

The Complete AdWords Audit Part 9: Ad Copy

By |July 29th, 2014|Google AdWords, PPC Marketing Blog|3 Comments

This is a continuation of the AdWords Audit Series. You can see previous parts here: Introduction, Goal setting, Measurement, Campaign Settings & Bid Adjustments, Ad Extensions, Impression Share & Auction Insights, Quality Score, Account Structure and Keywords & Match Types.
 

My non-scientific field research tells me that there’s a 95% chance that you don’t spend […]

8 04, 2014

The Complete AdWords Audit Part 8: Keywords and Match Types

By |April 8th, 2014|Google AdWords, PPC Marketing Blog|9 Comments

This is a continuation of the AdWords Audit Series. You can see previous parts here: Introduction, Goal setting, Measurement, Campaign Settings & Bid Adjustments, Ad Extensions, Impression Share & Auction Insights, Quality Score and Account Structure.
 

Thinking about which keywords to add or exclude and which match types to use is something every paid search […]

13 03, 2014

The Complete AdWords Audit Part 7: Account Structure

By |March 13th, 2014|Google AdWords, PPC Marketing Blog|0 Comments

This is a continuation of the AdWords Audit Series. You can see previous parts here: Introduction, Goal setting, Measurement, Campaign Settings & Bid Adjustments, Ad Extensions, Impression Share & Auction Insights and Quality Score.
 

Account organization is one of the most time consuming, but also one of the most important things to get right in […]