AOL recently purchased Weblogs, Inc for a reported $25 million.

A number that many analysts saw as very steep, but others thought it was for the technology behind the scenes.

Google recently released a case study about Weblogs, Inc and their AdSense earnings.

Case study.

Phaedo has been doing some interesting things in the RSS world lately, it’s a site to keep an eye on.

There is currently a great article on buying RSS advertising on their blog.

Article Link.

New ‘trouble wizard shooting tool from the AdSense Team. Seem very useful, several ‘yes’ or ‘no’ questions to find the root of the problem.

The new trouble shooter wizards:
I pasted the AdSense code into my site, but no ads appeared.
I’m seeing Public Service Ads (PSAs) on my site.
I want to improve the relevancy of AdSense ads appearing on my site.
I want to filter my competitors from advertising on my site.

FAQs Here.

Jen reports on a way to monotize visitors who have java disabled.

I must admit, I regulary surf with java and flash turned off.

I don’t mind being served ads, but flash ads have become too intrusive. I find it odd that most sites don’t do a flash check before serving a flash ad, I often see huge blank spaces on websites that could be monotized with a static banner.

I often surf with java off because there are too many poorly written java apps that just slow down my system if they don’t load properly. Anyway, this simple little trick is incredibly useful for serving ads for those with java off.

It goes like this:

… Google AdSense Code….

…. some affiliate code here….

Pretty simple. Reported by incrediBILL on SEW forums.

Source: JenSense Article

Jen is doing her usual great job of keeping up with new the YPN (Yahoo Publishing Network) features.

YPN has never had the ability to publish a backup ad if a PSA (public service ad) appeared. Now, YPN is showing RON (run of network) ads instead.

In my advertising experience, often RON ads aren’t great ROI, and because we allow another publisher to put them wherever we want, we paid very little CPM on these types of ads.

I don’t know where these RON ads are being bought on the Yahoo network (i.e. PPC, exclusive deals, etc), but it’s something for advertisers to look into for some general branding, network targeting, and special offers with wide range appeal.

Full story here.

The AdSense blog has posted some tips on how forums can get the highest CTR possible.

The article contains another AdSense heat map, which are much easier to read than actual maps.

Anyway, if you run a forum with AdSense, read the article.

You can also read Jen’s review here.

In AdWords it’s called ‘site targeting’; the ability to pay CPM to appear on a publisher site.

To a publisher it’s called AdSense CPM and how am I getting paid for this.

Jen has found a few good tidbits and expounded upon them on her blog for how a publisher is being paid.

I always find it interesting to see what I’m paying Google, and what a publisher finally ends up with.

Jen’s Post Here.

Great post on the AdSense Blog about competitive ad filters.

Tip 1: Don’t use “www” in your Ad Filters
Tip 2: Don’t believe the myth about blocking ‘low-paying advertisers’
Tip 3: Don’t go overboard with filters

Post Here: