Providing strategic pay per click information, online advertising articles, how to articles for ppc bidding and account creation, and local advertising information.
This post originally appeared on the adAlysis ad testing blog.
There are many metrics you can test by; however, the best testing metrics for determining success vary by industry.
Often the lead generation industry is lumped together as a type of advertising campaign: just get me leads. It should not be classified this way. Within lead […]
We recently did a Marketing Nirvana Radio Show with Todd Mailicoat & Charlie Ellis about the major Google updates that have occurred over the past couple years. The first show covered an overview of the updates. The second show recently aired and covers more advanced information on the updates, how to think about SEO […]
The first three AdWords Workshops of 2015 have been announced and this is where we’ll be:
March 2nd: San Jose, California – Early Bird Discount expires 1/30!
March 16th: Munich, Germany
April 16th: Bologna, Italy
Entire 2015 Schedule
We sold out all but one event last year; so if you want to join us; please register early.
The agenda has been […]
In the past few years, many people who aren’t day-to-day SEO practitioners have fallen behind on the mass amount of Google changes that have happened in the past few years.
With updates that range from local to links to content; Google has once again shifted how they think about organic listings and credible websites.
To bring […]
Bing’s search results now make up roughly 30% of the US market. With the recent changes to Firefox’s default search engine (from Google to Yahoo); Bing is continuing to see a climb in query share. Their mobile growth rate is impressive as last year they doubled mobile queries from the previous year.
If you’re […]
This is a continuation of the AdWords Audit Series. You can see previous parts here: Introduction, Goal setting, Measurement, Campaign Settings & Bid Adjustments, Ad Extensions, Impression Share & Auction Insights, Quality Score, Account Structure, Keywords & Match Types, Ad Copy and Testing.
If I had just 1 minute to audit a PPC account, calculating […]
Local Marketing can be a difficult online field to navigate with the constant changes that occur in the field.
To help navigate this confusing world of local marketing, Mike Blumenthal and myself did two radio shows on local marketing.
If you’re unfamiliar wit MIke, he’s been involved in local marketing for years. He’s the co-founder of […]
This is a continuation of the AdWords Audit Series. You can see previous parts here: Introduction, Goal setting, Measurement, Campaign Settings & Bid Adjustments, Ad Extensions, Impression Share & Auction Insights, Quality Score, Account Structure, Keywords & Match Types and Ad Copy.
“Always Be Testing”
Any serious online marketer
One of the greatest things in online marketing […]
The digital world of local marketing can be a very confusing place to try and get traffic with the constant changes to Google My Business, Google updates, and the local search sites.
To help shed some light on this topic, I invited Mike Blumenthal to share his thoughts on Marketing Nirvana about local marketing.
Mike has […]
The last two workshops of the year are almost upon us; so if you’d like to go – this is your last chance to register.
The two workshop leftin 2014 (and the first 2015 one will most likely won’t occur until March) are:
SMX Milan: AdWords Workshop:
When: November 12th, 2014
Where: MiCo – Milano Congressi, Milan, Italy