Providing strategic pay per click information, online advertising articles, how to articles for ppc bidding and account creation, and local advertising information.
When putting pay per click (PPC) against search engine optimization (SEO) in a head-to-head comparison, there’s no clear winner. PPC’s speed-to-market and relative predictability are longtime advantages over SEO, while SEO has long enjoyed the advantage of being “free.”
Perhaps because of SEO’s bargain price, Google has taken increasing actions to make SEO more honest […]
AdAlysis is a new ad management platform created by Emmanuel Gad and Brad Geddes that makes complex ad testing very simple.
AdAlysis has a lot of ad features such as:
Test ads by six different metrics
Set you own minimum viable data by account or campaign (or leave the defaults)
Automatically calculates the ‘effective device’ of your […]
I’ve wanted to do a Marketing Nirvana show for a long time that doesn’t just involve social targeting; but really gets into social from its real goal – community building and engagement.
Now most of us are so busy with our jobs, managing accounts, testing, and so forth that we often can’t live by […]
I’ve been working on AdAlysis (with some other team members) for a couple years, and we’re finally ready to launch the program for everyone to enjoy.
AdAlysis is an automated testing platform and ad workflow system for AdWords. It will automatically determine every place where you are testing ads (segmented by effective device), and then […]
This is a continuation of the AdWords Audit Series. You can see previous parts here: Introduction, Goal setting, Measurement, Campaign Settings & Bid Adjustments, Ad Extensions, Impression Share & Auction Insights, Quality Score, Account Structure and Keywords & Match Types.
My non-scientific field research tells me that there’s a 95% chance that you don’t spend […]
For some reason mobile users are not interested in your pay per click campaign.
Or at least that’s what you had to conclude after reviewing your analytics. You had seen success on desktop devices with pay per click and decided it was time reach users on their mobile devices. How could you not? You read […]
We have quite a few services beyond just training videos, tools, and workshops. One of the most popular services we offer is Google AdWords account audits.
I do a quite a few AdWords account audits every year. However, earlier this year we had to close down the service due to overwhelming demand combined with a […]
SMX East is quickly approaching, so if you’d like to attend the Advanced AdWords Workshop, it’s best to register now while the Super Early Bird Pricing is in effect. This low price will end on July 25th.
The event will be held at SMX East in New York on September 29, 2014.
You can use […]
Bing Ads recently announced they are going to add device bid modifiers to their system. Their bid modifiers are rolling out in a few phases and they are going to add tablet modifiers, which AdWords does not have.
Last year Melissa Mackey and I did two shows on modifiers with respect to AdWords that were […]
Google has announced another update to specifications of their shopping feed.
These new specifications will begin to be enforced September 30th, 2014. So make sure you are compliant before September 30th to avoid any downtime.
Ok, so what do you need to know…
Google has added the option to provide a mobile specific page for […]