PPC Marketing Blog

Providing strategic pay per click information, online advertising articles, how to articles for ppc bidding and account creation, and local advertising information.

17 02, 2015

Last Chance to Register for the San Jose AdWords Workshop

By |February 17th, 2015|PPC Marketing Blog, Speaking Events|0 Comments

The first AdWords Workshop of 2015 will be in San Jose, California on March 2nd. The event is almost sold out; so if you want to attend, please register soon.

We will also spend some time in Europe in the first part of 2015. Here’s where we’ll be next:

March 2nd: San Jose, California
March 16th: Munich, […]

10 02, 2015

How Ad Rotation Affects Your AdWords Ad Testing

By |February 10th, 2015|PPC Marketing Blog, Testing|0 Comments

This post originally appeared on the adAlysis ad testing blog.  
If you have multiple ads in an ad group; your ad rotation settings will determine how often each ad is displayed. Based upon how you are testing and your favorite metrics, you should consider the rotation setting you are using and how that affects your […]

5 02, 2015

Navigate the 2014 PPC Changes with Joe Kerschbaum

By |February 5th, 2015|PPC Marketing Blog|0 Comments

In 2014 there were a lot of changes in both AdWords and Bing. Some of these changes greatly affected PPC (such as close variants), others were fantastic new features (such as free call tracking and ad customizers), and and others were nice minor enhancements (such as affinity audiences) if you know that they exist.

To […]

29 01, 2015

The Best Ads Testing Metrics for Lead Generation Campaigns

By |January 29th, 2015|PPC Marketing Blog, Testing|3 Comments

This post originally appeared on the adAlysis ad testing blog.
There are many metrics you can test by; however, the best testing metrics for determining success vary by industry.

Often the lead generation industry is lumped together as a type of advertising campaign: just get me leads. It should not be classified this way. Within lead […]

27 01, 2015

SEO Algo Updates Part 2 with Todd Malicoat & Charlie Ellis

By |January 27th, 2015|Marketing Nirvana, PPC Marketing Blog|0 Comments

We recently did a Marketing Nirvana Radio Show with Todd Mailicoat & Charlie Ellis about the major Google updates that have occurred over the past couple years. The first show covered an overview of the updates. The second show recently aired and covers more advanced information on the updates, how to think about SEO […]

22 01, 2015

Join us for AdWords Workshops in San Joe CA, Munich Germany, or Bologna Italy

By |January 22nd, 2015|PPC Marketing Blog, Speaking Events|0 Comments

The first three AdWords Workshops of 2015 have been announced and this is where we’ll be:

March 2nd: San Jose, California – Early Bird Discount expires 1/30!
March 16th: Munich, Germany
April 16th: Bologna, Italy
Entire 2015 Schedule

We sold out all but one event last year; so if you want to join us; please register early.

The agenda has been […]

8 01, 2015

Catch Up on all the SEO Algo Updates with Todd Malicoat & Charlie Ellis

By |January 8th, 2015|Marketing Nirvana, PPC Marketing Blog|0 Comments

In the past few years, many people who aren’t day-to-day SEO practitioners have fallen behind on the mass amount of Google changes that have happened in the past few years.
With updates that range from local to links to content; Google has once again shifted how they think about organic listings and credible websites.
To bring […]

18 12, 2014

Everything You Need to Know About Bing Ads with John Gagnon

By |December 18th, 2014|Marketing Nirvana, PPC Marketing Blog|0 Comments

Bing’s search results now make up roughly 30% of the US market. With the recent changes to Firefox’s default search engine (from Google to Yahoo); Bing is continuing to see a climb in query share. Their mobile growth rate is impressive as last year they doubled mobile queries from the previous year.
If you’re […]

11 12, 2014

The Complete AdWords Audit Part 11: The Lin-Rodnitzky Ratio

By |December 11th, 2014|Google AdWords, PPC Marketing Blog|6 Comments

This is a continuation of the AdWords Audit Series. You can see previous parts here: Introduction, Goal setting, Measurement, Campaign Settings & Bid Adjustments, Ad Extensions, Impression Share & Auction Insights, Quality Score, Account Structure, Keywords & Match Types, Ad Copy and Testing.
 

If I had just 1 minute to audit a PPC account, calculating […]

20 11, 2014

Listen to the Local Marketing Radio Show with Mike Blumenthal Part 2

By |November 20th, 2014|Marketing Nirvana, PPC Marketing Blog|0 Comments

Local Marketing can be a difficult online field to navigate with the constant changes that occur in the field.

To help navigate this confusing world of local marketing, Mike Blumenthal and myself did two radio shows on local marketing.

If you’re unfamiliar wit MIke, he’s  been involved in local marketing for years. He’s the co-founder of […]