PPC Marketing Blog

Providing strategic pay per click information, online advertising articles, how to articles for ppc bidding and account creation, and local advertising information.

10 03, 2016

The Best Hidden Features of the AdWords Editor

By |March 10th, 2016|PPC Marketing Blog|8 Comments

Along with a browser and Excel, the AdWords Editor is probably among the most used software for any serious PPC specialist.

In December 2014 Google released the biggest update to the Editor since its release back in 2006. They redesigned the Editor from the ground up and included many new features – some prominent and […]

25 02, 2016

Learn How To Test Mobile & Desktop Ads Correctly

By |February 25th, 2016|PPC Marketing Blog|0 Comments

Last year, Mobile search surpassed desktop search in terms of total queries. The statements of  ‘next year is the year of the mobile device’ have passed. Mobile has arrived.

However, most account we view still treat mobile and desktop users the exact same. If there’s a variance, its because of a mobile landing page – […]

18 02, 2016

Is Phrase Match Dead?

By |February 18th, 2016|PPC Marketing Blog|4 Comments

As modified broad match continues its march to take over being the absolute best match type available; many accounts have ceased to use phrase match. While we still hear people spout the benefits of exact match, the match type that is in the largest decline is phrase match.

In many ways, this match type isn’t […]

9 02, 2016

3 KPIs You Can Use to Check Your AdWords Efficiency

By |February 9th, 2016|PPC Marketing Blog|0 Comments

This infographic is provided by AdWorld Experience. It’s a fantastic show held in Bologna, Italy. The next show is April 14-15, 2016. You can learn more about the show from their website.

4 02, 2016

The Most Common PPC Mistake that is Never Mentioned

By |February 4th, 2016|PPC Marketing Blog|4 Comments

The absolute most common PPC mistake is actually rarely talked about. It never makes the top 10 mistake lists; and it’s usually pointed out by someone else – in this case via Twitter.

A special thanks to Robert Brady & Sam Owen in reminding me to check these mistakes.

If you use one of the editors (AdWords […]

2 02, 2016

7 Great Uses for Broad Match (yes, really! broad match)

By |February 2nd, 2016|PPC Marketing Blog|2 Comments

Broad match keywords have a bad name, and rightfully so by performance marketers; however, there are times that using broad match is useful.

Please note, we’re not talking about modified broad match, which is often very useful to use – only broad match. If you’re wondering why we consider broad match so terrible, just consider […]

26 01, 2016

Join Us for a Look at 2016 PPC Predictions

By |January 26th, 2016|PPC Marketing Blog|0 Comments

It’s 2016: Are you thinking about what the year is going to bring to PPC?

I’m doing a webinar on Thursday (January 28) with two of the industry’s best about what’s coming to PPC, some big recent changes, and we’re going to look into the future of paid search.

You will hear from Marc Poirier, the […]

20 01, 2016

Should You Use Exact Match Keywords?

By |January 20th, 2016|PPC Marketing Blog|2 Comments

I recently saw a discussion on how match types are dead and how you should only use modified broad match. As exact match shows for variants, you don’t really control your search queries; therefore, only use modified broad match. At least that was the argument.
Initially I dismissed this discussion until I saw one […]

8 12, 2015

The Complete AdWords Audit Part 13: Bid Management

By |December 8th, 2015|Audit Series, PPC Marketing Blog|4 Comments

This is a continuation of the AdWords Audit Series. You can see previous parts here: Introduction, Goal setting, Measurement, Campaign Settings & Bid Adjustments, Ad Extensions, Impression Share & Auction Insights, Quality Score, Account Structure, Keywords & Match Types, Ad Copy, Testing, the Lin-Rodnitzky Ratio and Google Shopping Campaigns.
 
“Great bids can’t fix a lousy campaign”

Craig Danuloff
Whenever […]

6 11, 2015

Don’t Fall for this Bad Advice! The Worst Quality Score Advice We’ve Heard

By |November 6th, 2015|PPC Marketing Blog|4 Comments

Last year I was at a conference and a speaker go up and said; I’m slightly paraphrasing:
Did you know that an ad group name can be 255 characters long? (I didn’t actually know this ). Google makes it that long so you can write descriptive ad group names to tell them what your ad […]