Providing strategic pay per click information, online advertising articles, how to articles for ppc bidding and account creation, and local advertising information.
In the past few years, many people who aren’t day-to-day SEO practitioners have fallen behind on the mass amount of Google changes that have happened in the past few years.
With updates that range from local to links to content; Google has once again shifted how they think about organic listings and credible websites.
To bring […]
Bing’s search results now make up roughly 30% of the US market. With the recent changes to Firefox’s default search engine (from Google to Yahoo); Bing is continuing to see a climb in query share. Their mobile growth rate is impressive as last year they doubled mobile queries from the previous year.
If you’re […]
This is a continuation of the AdWords Audit Series. You can see previous parts here: Introduction, Goal setting, Measurement, Campaign Settings & Bid Adjustments, Ad Extensions, Impression Share & Auction Insights, Quality Score, Account Structure, Keywords & Match Types, Ad Copy and Testing.
If I had just 1 minute to audit a PPC account, calculating […]
Local Marketing can be a difficult online field to navigate with the constant changes that occur in the field.
To help navigate this confusing world of local marketing, Mike Blumenthal and myself did two radio shows on local marketing.
If you’re unfamiliar wit MIke, he’s been involved in local marketing for years. He’s the co-founder of […]
This is a continuation of the AdWords Audit Series. You can see previous parts here: Introduction, Goal setting, Measurement, Campaign Settings & Bid Adjustments, Ad Extensions, Impression Share & Auction Insights, Quality Score, Account Structure, Keywords & Match Types and Ad Copy.
”Always Be Testing”
Any serious online marketer
One of the greatest things in online marketing […]
The digital world of local marketing can be a very confusing place to try and get traffic with the constant changes to Google My Business, Google updates, and the local search sites.
To help shed some light on this topic, I invited Mike Blumenthal to share his thoughts on Marketing Nirvana about local marketing.
Mike has […]
The last two workshops of the year are almost upon us; so if you’d like to go – this is your last chance to register.
The two workshop leftin 2014 (and the first 2015 one will most likely won’t occur until March) are:
SMX Milan: AdWords Workshop:
When: November 12th, 2014
Where: MiCo – Milano Congressi, Milan, Italy
Mel and I did a Marketing Nirvana radio show two weeks ago on personal branding, where we:
Introduced personal branding
Covered how companies should think about personal brands
Talked about corporate measurement
And so forth…
On this show, we move past the corporate influence and dove into how to increase your personal brand; and cover such topics as:
Levels of […]
The early bird pricing discount for SMX Social in Las Vegas ends October 17th. This pricing also gives you a discount on attending the AdWords Workshop; so if you want to attend, save yourself some money by registering today.
There are two workshops left in 2014 (and the first 2015 one will most likely won’t […]
Personal branding can help your reputation, your companies reputation, and can lead to a lot of positive gains such as new clients, larger salaries, and new opportunities.
It can be difficult to put together a plan for personal branding. You might need your companies buy-in, have them send you to conferences, and of course, there’s […]