PPC Marketing Blog

Providing strategic pay per click information, online advertising articles, how to articles for ppc bidding and account creation, and local advertising information.

17 07, 2017

Join Us for a Free Week of PPC Conferences

By |July 17th, 2017|PPC Marketing Blog, Speaking Events|0 Comments

PPC Week is a free week of PPC tips & tricks from the experts.

Hear from:

Brad Geddes
Adobe
Microsoft
Unbounce
Fred Vallaeys (ex-Googler)
and more..

The topics include:

Ad & Landing page testing
Audience targeting & strategies
Excel tips & tricks
Analytics & reporting

Once you register; you’ll have access to the recordings after the event if you can’t make it live to ask questions.

We hope […]

28 12, 2016

The Complete AdWords Audit Part 15: Audiences

By |December 28th, 2016|Audit Series, PPC Marketing Blog|2 Comments

This is a continuation of the AdWords Audit Series. You can see previous parts here: Introduction, Goal setting, Measurement, Campaign Settings & Bid Adjustments, Ad Extensions, Impression Share & Auction Insights, Quality Score, Account Structure, Keywords & Match Types, Ad Copy, Testing, the Lin-Rodnitzky Ratio, Google Shopping Campaigns, Bid Management and Landing Pages
 
I’m thinking more “audiences” […]

25 10, 2016

Join Us for a Live Webinar on How to Transition to ETAs like a Pro

By |October 25th, 2016|PPC Marketing Blog|0 Comments

Google’s new Expanded Text Ad format is a chance to re-imagine your ads.

It’s also a chance to become completely overwhelmed with the amount of work that needs to be done in a short amount of time.

Acquisio & AdAlysis will be hosting a webinar that will help you walk through:

The transition
Techniques for upgrading
Common mistakes to […]

18 10, 2016

Join Us for a Free Webinar on Ad Testing

By |October 18th, 2016|PPC Marketing Blog|0 Comments

Facebook ads, ETAs, paid search ads, display ads, and any other ad format relies on a process for great testing:

Testing ideas
Hypothesis
Data metrics
Statistical significance
Taking action
Insights

In this webinar, we’ll cover ad testing with Facebook, how to test in paid search, and testing metrics and processes that can be used across any platforms.

Enjoy this free webinar brought to […]

14 06, 2016

Please Join Us for a Free Webinar on Scientific Ad Testing

By |June 14th, 2016|PPC Marketing Blog|0 Comments

There are several ways to test ads:

A/B Testing
Pattern Testing
Label testing
And more

And then you need to:

Determine winner and loser metrics
Segment your ad tests
Determine minimum data
Determine maximum data
Ensure you are confident in the results

All of these decisions are assuming that you’re testing and have ad ideas to test – the brainstorm of what to test is […]

7 06, 2016

The Complete AdWords Audit Part 14: Landing Pages

By |June 7th, 2016|Audit Series, PPC Marketing Blog|2 Comments

This is a continuation of the AdWords Audit Series. You can see previous parts here: Introduction, Goal setting, Measurement, Campaign Settings & Bid Adjustments, Ad Extensions, Impression Share & Auction Insights, Quality Score, Account Structure, Keywords & Match Types, Ad Copy, Testing, the Lin-Rodnitzky Ratio, Google Shopping Campaigns and Bid Management
 
“If you look at […]

31 05, 2016

How Is Voice Search Going To Change The World Of Advertisers?

By |May 31st, 2016|PPC Marketing Blog|0 Comments

Speculation about the impact of voice on digital marketing is running rampant these days, especially as it relates to search by voice input specifically.

Google and Bing have laid the groundwork for voice input: Google has the microphone button on desktop and on its mobile apps. Bing has the microphone input through Cortana on the […]

24 05, 2016

Join us for an In-Depth Webinar on Quality Score

By |May 24th, 2016|PPC Marketing Blog|0 Comments

We’re joining the Acquisio team for an in-depth look at Quality Score that’s open to anyone on June 2nd.

There’s a few topics we’ll cover in the webinar.
Quality Score Importance
Quality Score is one of the most important and least important numbers in your AdWords account at the same time.

When its bad, it is a very […]

6 04, 2016

Join us for PPC Rockstars Tomorrow

By |April 6th, 2016|PPC Marketing Blog|0 Comments

PPC Rockstars is a great weekly podcast by David Szetela on anything and everything PPC related.

Tomorrow, Brad Geddes is going to be a guest on PPC Rockstars and chat about:

Quality Score (reverse engineering the various factors)
The right hand side rail changes
The death of phrase match and the rise of broad match
And a few other […]

17 03, 2016

Should you bid on non-branded keywords that you already rank organically for?

By |March 17th, 2016|PPC Marketing Blog|4 Comments

One of the most common questions in paid search, is should you bid on keywords that you already rank well for organically, or is it just a waste of money?

In this article I’m going to be examining the two leading case studies by Kenshoo and Brad Geddes to provide a data backed answer to […]