Providing strategic pay per click information, online advertising articles, how to articles for ppc bidding and account creation, and local advertising information.
This is a continuation of the AdWords Audit Series. You can see previous parts here: Introduction, Goal setting, Measurement, Campaign Settings & Bid Adjustments, Ad Extensions, Impression Share & Auction Insights, Quality Score, Account Structure and Keywords & Match Types.
My non-scientific field research tells me that there’s a 95% chance that you don’t spend […]
For some reason mobile users are not interested in your pay per click campaign.
Or at least that’s what you had to conclude after reviewing your analytics. You had seen success on desktop devices with pay per click and decided it was time reach users on their mobile devices. How could you not? You read […]
We have quite a few services beyond just training videos, tools, and workshops. One of the most popular services we offer is Google AdWords account audits.
I do a quite a few AdWords account audits every year. However, earlier this year we had to close down the service due to overwhelming demand combined with a […]
SMX East is quickly approaching, so if you’d like to attend the Advanced AdWords Workshop, it’s best to register now while the Super Early Bird Pricing is in effect. This low price will end on July 25th.
The event will be held at SMX East in New York on September 29, 2014.
You can use […]
Bing Ads recently announced they are going to add device bid modifiers to their system. Their bid modifiers are rolling out in a few phases and they are going to add tablet modifiers, which AdWords does not have.
Last year Melissa Mackey and I did two shows on modifiers with respect to AdWords that were […]
Google has announced another update to specifications of their shopping feed.
These new specifications will begin to be enforced September 30th, 2014. So make sure you are compliant before September 30th to avoid any downtime.
Ok, so what do you need to know…
Google has added the option to provide a mobile specific page for […]
The latest episode of Marketing Nirvana focuses on competitive analysis for display Campaigns. These display campaigns could be GDN, or any other of the display networks. While we specifically focus on display, much of what is discussed could be applied to search analysis as well.
To fully explore this topic, I invited Mike Colella to […]
Advanced Google AdWords is my 657 page book on everything you need to know to run profitable AdWords accounts.
If you haven’t read it or you have only read version 1; then you should read the entire book. However, if you’ve read version 2, then here’s some places to really spend your time reading […]
SMX Advanced is quickly approaching, so if you’d like to attend the Advanced AdWords Workshop, this is your last chance to register. The event will be held at SMX Advanced in Seattle, WA on June 12, 2014. We sold out the last workshop in Munich, Germany several weeks before the […]
This is another frequently asked question when it comes to running Google PLA’s. Google doesn’t report impression share for traditional PLA’s and average position is always zeroed out. So how do you know if raising your bids will really increase traffic?
Well, if you are lucky enough to have a Google vertical team or access […]