PPC Marketing Blog

Providing strategic pay per click information, online advertising articles, how to articles for ppc bidding and account creation, and local advertising information.

18 12, 2014

Everything You Need to Know About Bing Ads with John Gagnon

By |December 18th, 2014|Marketing Nirvana, PPC Marketing Blog|0 Comments

Bing’s search results now make up roughly 30% of the US market. With the recent changes to Firefox’s default search engine (from Google to Yahoo); Bing is continuing to see a climb in query share. Their mobile growth rate is impressive as last year they doubled mobile queries from the previous year.
If you’re […]

11 12, 2014

The Complete AdWords Audit Part 11: The Lin-Rodnitzky Ratio

By |December 11th, 2014|Google AdWords, PPC Marketing Blog|3 Comments

This is a continuation of the AdWords Audit Series. You can see previous parts here: Introduction, Goal setting, Measurement, Campaign Settings & Bid Adjustments, Ad Extensions, Impression Share & Auction Insights, Quality Score, Account Structure, Keywords & Match Types, Ad Copy and Testing.
 

If I had just 1 minute to audit a PPC account, calculating […]

20 11, 2014

Listen to the Local Marketing Radio Show with Mike Blumenthal Part 2

By |November 20th, 2014|Marketing Nirvana, PPC Marketing Blog|0 Comments

Local Marketing can be a difficult online field to navigate with the constant changes that occur in the field.

To help navigate this confusing world of local marketing, Mike Blumenthal and myself did two radio shows on local marketing.

If you’re unfamiliar wit MIke, he’s  been involved in local marketing for years. He’s the co-founder of […]

18 11, 2014

The Complete AdWords Audit Part 10: Testing

By |November 18th, 2014|Google AdWords, PPC Marketing Blog|0 Comments

This is a continuation of the AdWords Audit Series. You can see previous parts here: Introduction, Goal setting, Measurement, Campaign Settings & Bid Adjustments, Ad Extensions, Impression Share & Auction Insights, Quality Score, Account Structure, Keywords & Match Types and Ad Copy.
 ”Always Be Testing”

Any serious online marketer

One of the greatest things in online marketing […]

5 11, 2014

What You Need to Know About Local Marketing with Mike Blumenthal

By |November 5th, 2014|Marketing Nirvana, PPC Marketing Blog|1 Comment

The digital world of local marketing can be a very confusing place to try and get traffic with the constant changes to Google My Business, Google updates, and the local search sites.

To help shed some light on this topic, I invited Mike Blumenthal to share his thoughts on Marketing Nirvana about local marketing.

Mike has […]

28 10, 2014

Last Chance to Register for the AdWords Workshops in Las Vegas and Milan, Italy

By |October 28th, 2014|Conferences, PPC Marketing Blog|0 Comments

The last two workshops of the year are almost upon us; so if you’d like to go – this is your last chance to register.

The two workshop leftin 2014 (and the first 2015 one will most likely won’t occur until March) are:
SMX Milan: AdWords Workshop:
When: November 12th, 2014
Where: MiCo – Milano Congressi, Milan, Italy
Details: […]

23 10, 2014

Learn How to Increase Your Personal Brand with Mel Carson

By |October 23rd, 2014|Marketing Nirvana, PPC Marketing Blog|0 Comments

Mel and I did a Marketing Nirvana radio show two weeks ago on personal branding, where we:

Introduced personal branding
Covered how companies should think about personal brands
Talked about corporate measurement
And so forth…

On this show, we move past the corporate influence and dove into how to increase your personal brand; and cover such topics as:

Levels of […]

14 10, 2014

The AdWords Workshop Early Bird Pricing Ends Soon

By |October 14th, 2014|Conferences, PPC Marketing Blog|0 Comments

The early bird pricing discount for SMX Social in Las Vegas ends October 17th. This pricing also gives you a discount on attending the AdWords Workshop; so if you want to attend, save yourself some money by registering today.

There are two workshops left in 2014 (and the first 2015 one will most likely won’t […]

9 10, 2014

Learn About Personal Branding with Mel Carson

By |October 9th, 2014|Marketing Nirvana, PPC Marketing Blog|0 Comments

Personal branding can help your reputation, your companies reputation, and can lead to a lot of positive gains such as new clients, larger salaries, and new opportunities.

It can be difficult to put together a plan for personal branding. You might need your companies buy-in, have them send you to conferences, and of course, there’s […]

30 09, 2014

The Last Two AdWords Workshops of 2014 are in Las Vegas and Milan, Italy

By |September 30th, 2014|Conferences, PPC Marketing Blog|0 Comments

There are only two AdWords Workshops left in 2014; and the first one in 2015 won’t occur until March. The two workshops will be in Vegas and Milan, Italy.
SMX Milan: AdWords Workshop:
When: November 12th, 2014
Where: MiCo – Milano Congressi, Milan, Italy
Details: Workshop Details
Please note: The workshop will be in English

SMX Social: AdWords Workshop:
When: November […]