Providing strategic pay per click information, online advertising articles, how to articles for ppc bidding and account creation, and local advertising information.
The early bird pricing discount for SMX Social in Las Vegas ends October 17th. This pricing also gives you a discount on attending the AdWords Workshop; so if you want to attend, save yourself some money by registering today.
There are two workshops left in 2014 (and the first 2015 one will most likely won’t […]
Personal branding can help your reputation, your companies reputation, and can lead to a lot of positive gains such as new clients, larger salaries, and new opportunities.
It can be difficult to put together a plan for personal branding. You might need your companies buy-in, have them send you to conferences, and of course, there’s […]
There are only two AdWords Workshops left in 2014; and the first one in 2015 won’t occur until March. The two workshops will be in Vegas and Milan, Italy.
SMX Milan: AdWords Workshop:
When: November 12th, 2014
Where: MiCo – Milano Congressi, Milan, Italy
Details: Workshop Details
Please note: The workshop will be in English
SMX Social: AdWords Workshop:
When: November […]
Creating and managing international PPC accounts has a set of challenges not seen by accounts run within a country. These challenges can range from picking a home time zone for all your data to semi versus partial translation of ads and websites.
There are a lot of ways to tackle these challenges. For instance, […]
RLSAs or Remarketing Lists for Search Ads are a very effective way of using remarketing-like targeting; yet doing it on search instead of the display network.
While this tactic is very effective, it is highly under utilized by many marketers and rarely talked about in PPC circles even though it is built right into Google […]
Mike (the CEo of SpyFu), Jaclyn (stratedgies at Wordstream) and myself are going to do a roundtable discussion on everything keywords.
It’s a free workshop that anyone can attend.
Some of the topics that are sure to come up are:
Hacks to work around the recent death of exact and phrase match
Is phrase match dead? […]
Matt Umbro (the founder of PPCChat) and I did two Marketing Nirvana shows on building communities in your spare time. The first show aired on August 4, 2014, and the second show just aired and is now available for download.
You can read more about the two shows here.
The first show goes into starting […]
SMX East is quickly approaching, so if you’d like to attend the Advanced AdWords Workshop, it’s best to register now while the Early Bird Pricing is in effect. This low price will end on August 29th.
The event will be held at SMX East in New York on September 29, 2014.
You can use discount […]
Google just announced that all exact match and phrase matched words will be treated as ‘variation’ or ‘near’ match starting in September.
I want to show you why this is an absolutely terrible idea if Google does not let you opt out of this (which it does today).
What is Variation Match?
If you are unfamiliar with […]
When putting pay per click (PPC) against search engine optimization (SEO) in a head-to-head comparison, there’s no clear winner. PPC’s speed-to-market and relative predictability are longtime advantages over SEO, while SEO has long enjoyed the advantage of being “free.”
Perhaps because of SEO’s bargain price, Google has taken increasing actions to make SEO more honest […]