PPC Marketing Blog

Providing strategic pay per click information, online advertising articles, how to articles for ppc bidding and account creation, and local advertising information.

14 06, 2016

Please Join Us for a Free Webinar on Scientific Ad Testing

By |June 14th, 2016|PPC Marketing Blog|0 Comments

There are several ways to test ads:

A/B Testing
Pattern Testing
Label testing
And more

And then you need to:

Determine winner and loser metrics
Segment your ad tests
Determine minimum data
Determine maximum data
Ensure you are confident in the results

All of these decisions are assuming that you’re testing and have ad ideas to test – the brainstorm of what to test is […]

7 06, 2016

The Complete AdWords Audit Part 14: Landing Pages

By |June 7th, 2016|Google AdWords, PPC Marketing Blog|0 Comments

This is a continuation of the AdWords Audit Series. You can see previous parts here: Introduction, Goal setting, Measurement, Campaign Settings & Bid Adjustments, Ad Extensions, Impression Share & Auction Insights, Quality Score, Account Structure, Keywords & Match Types, Ad Copy, Testing, the Lin-Rodnitzky Ratio, Google Shopping Campaigns and Bid Management
 
“If you look at […]

2 06, 2016

This is the Last Chance to Register for the Seattle Advanced AdWords Workshop

By |June 2nd, 2016|Conferences, PPC Marketing Blog|0 Comments

The Advanced AdWords Workshops are full day intensive learning events taught by Brad Geddes to ensure you are getting the most out of your AdWords accounts.

This will be our 10th year of hosting workshops, and each year we revamp the agenda based upon AdWords changes and user feedback.

We’ll be hosting a full day workshop […]

31 05, 2016

How Is Voice Search Going To Change The World Of Advertisers?

By |May 31st, 2016|PPC Marketing Blog|0 Comments

Speculation about the impact of voice on digital marketing is running rampant these days, especially as it relates to search by voice input specifically.

Google and Bing have laid the groundwork for voice input: Google has the microphone button on desktop and on its mobile apps. Bing has the microphone input through Cortana on the […]

24 05, 2016

Join us for an In-Depth Webinar on Quality Score

By |May 24th, 2016|PPC Marketing Blog|0 Comments

We’re joining the Acquisio team for an in-depth look at Quality Score that’s open to anyone on June 2nd.

There’s a few topics we’ll cover in the webinar.
Quality Score Importance
Quality Score is one of the most important and least important numbers in your AdWords account at the same time.

When its bad, it is a very […]

3 05, 2016

This is the Last Chance to Register for the London Advanced AdWords Workshop

By |May 3rd, 2016|Conferences, PPC Marketing Blog|0 Comments

The Advanced AdWords Workshops are full day intensive learning events taught by Brad Geddes to ensure you are getting the most out of your AdWords accounts.

This will be our 10th year of hosting workshops, and each year we revamp the agenda based upon AdWords changes and user feedback.

We’ll be hosting a full day workshop […]

6 04, 2016

Join us for PPC Rockstars Tomorrow

By |April 6th, 2016|PPC Marketing Blog|0 Comments

PPC Rockstars is a great weekly podcast by David Szetela on anything and everything PPC related.

Tomorrow, Brad Geddes is going to be a guest on PPC Rockstars and chat about:

Quality Score (reverse engineering the various factors)
The right hand side rail changes
The death of phrase match and the rise of broad match
And a few other […]

31 03, 2016

Join Us for Upcoming AdWords Seminars in London or Seattle

By |March 31st, 2016|Conferences, PPC Marketing Blog|0 Comments

The Advanced AdWords Workshops are full day intensive learning events taught by Brad Geddes to ensure you are getting the most out of your AdWords accounts.

This will be our 10th year of hosting workshops, and each year we revamp the agenda based upon AdWords changes and user feedback.

We’ll be hosting one more workshop in […]

17 03, 2016

Should you bid on non-branded keywords that you already rank organically for?

By |March 17th, 2016|PPC Marketing Blog|4 Comments

One of the most common questions in paid search, is should you bid on keywords that you already rank well for organically, or is it just a waste of money?

In this article I’m going to be examining the two leading case studies by Kenshoo and Brad Geddes to provide a data backed answer to […]

10 03, 2016

The Best Hidden Features of the AdWords Editor

By |March 10th, 2016|Google AdWords, PPC Marketing Blog|6 Comments

Along with a browser and Excel, the AdWords Editor is probably among the most used software for any serious PPC specialist.

In December 2014 Google released the biggest update to the Editor since its release back in 2006. They redesigned the Editor from the ground up and included many new features – some prominent and […]