Providing strategic pay per click information, online advertising articles, how to articles for ppc bidding and account creation, and local advertising information.
RLSAs or Remarketing Lists for Search Ads are a very effective way of using remarketing-like targeting; yet doing it on search instead of the display network.
While this tactic is very effective, it is highly under utilized by many marketers and rarely talked about in PPC circles even though it is built right into Google […]
Mike (the CEo of SpyFu), Jaclyn (stratedgies at Wordstream) and myself are going to do a roundtable discussion on everything keywords.
It’s a free workshop that anyone can attend.
Some of the topics that are sure to come up are:
Hacks to work around the recent death of exact and phrase match
Is phrase match dead? […]
Matt Umbro (the founder of PPCChat) and I did two Marketing Nirvana shows on building communities in your spare time. The first show aired on August 4, 2014, and the second show just aired and is now available for download.
You can read more about the two shows here.
The first show goes into starting […]
SMX East is quickly approaching, so if you’d like to attend the Advanced AdWords Workshop, it’s best to register now while the Early Bird Pricing is in effect. This low price will end on August 29th.
The event will be held at SMX East in New York on September 29, 2014.
You can use discount […]
Google just announced that all exact match and phrase matched words will be treated as ‘variation’ or ‘near’ match starting in September.
I want to show you why this is an absolutely terrible idea if Google does not let you opt out of this (which it does today).
What is Variation Match?
If you are unfamiliar with […]
When putting pay per click (PPC) against search engine optimization (SEO) in a head-to-head comparison, there’s no clear winner. PPC’s speed-to-market and relative predictability are longtime advantages over SEO, while SEO has long enjoyed the advantage of being “free.”
Perhaps because of SEO’s bargain price, Google has taken increasing actions to make SEO more honest […]
AdAlysis is a new ad management platform created by Emmanuel Gad and Brad Geddes that makes complex ad testing very simple.
AdAlysis has a lot of ad features such as:
Test ads by six different metrics
Set you own minimum viable data by account or campaign (or leave the defaults)
Automatically calculates the ‘effective device’ of your […]
I’ve wanted to do a Marketing Nirvana show for a long time that doesn’t just involve social targeting; but really gets into social from its real goal – community building and engagement.
Now most of us are so busy with our jobs, managing accounts, testing, and so forth that we often can’t live by […]
I’ve been working on AdAlysis (with some other team members) for a couple years, and we’re finally ready to launch the program for everyone to enjoy.
AdAlysis is an automated testing platform and ad workflow system for AdWords. It will automatically determine every place where you are testing ads (segmented by effective device), and then […]
This is a continuation of the AdWords Audit Series. You can see previous parts here: Introduction, Goal setting, Measurement, Campaign Settings & Bid Adjustments, Ad Extensions, Impression Share & Auction Insights, Quality Score, Account Structure and Keywords & Match Types.
My non-scientific field research tells me that there’s a 95% chance that you don’t spend […]