We recently did a Marketing Nirvana Radio Show with Todd Mailicoat & Charlie Ellis about the major Google updates that have occurred over the past couple years. The first show covered an overview of the updates. The second show recently aired and covers more advanced information on the updates, how to think about SEO […]
In the past few years, many people who aren’t day-to-day SEO practitioners have fallen behind on the mass amount of Google changes that have happened in the past few years.
With updates that range from local to links to content; Google has once again shifted how they think about organic listings and credible websites.
To bring […]
Bing’s search results now make up roughly 30% of the US market. With the recent changes to Firefox’s default search engine (from Google to Yahoo); Bing is continuing to see a climb in query share. Their mobile growth rate is impressive as last year they doubled mobile queries from the previous year.
If you’re […]
Local Marketing can be a difficult online field to navigate with the constant changes that occur in the field.
To help navigate this confusing world of local marketing, Mike Blumenthal and myself did two radio shows on local marketing.
If you’re unfamiliar wit MIke, he’s been involved in local marketing for years. He’s the co-founder of […]
The digital world of local marketing can be a very confusing place to try and get traffic with the constant changes to Google My Business, Google updates, and the local search sites.
To help shed some light on this topic, I invited Mike Blumenthal to share his thoughts on Marketing Nirvana about local marketing.
Mike has […]
Mel and I did a Marketing Nirvana radio show two weeks ago on personal branding, where we:
Introduced personal branding
Covered how companies should think about personal brands
Talked about corporate measurement
And so forth…
On this show, we move past the corporate influence and dove into how to increase your personal brand; and cover such topics as:
Levels of […]
Personal branding can help your reputation, your companies reputation, and can lead to a lot of positive gains such as new clients, larger salaries, and new opportunities.
It can be difficult to put together a plan for personal branding. You might need your companies buy-in, have them send you to conferences, and of course, there’s […]
Creating and managing international PPC accounts has a set of challenges not seen by accounts run within a country. These challenges can range from picking a home time zone for all your data to semi versus partial translation of ads and websites.
There are a lot of ways to tackle these challenges. For instance, […]
RLSAs or Remarketing Lists for Search Ads are a very effective way of using remarketing-like targeting; yet doing it on search instead of the display network.
While this tactic is very effective, it is highly under utilized by many marketers and rarely talked about in PPC circles even though it is built right into Google […]
Matt Umbro (the founder of PPCChat) and I did two Marketing Nirvana shows on building communities in your spare time. The first show aired on August 4, 2014, and the second show just aired and is now available for download.
You can read more about the two shows here.
The first show goes into starting […]