Marketing Nirvana

20 11, 2014

Listen to the Local Marketing Radio Show with Mike Blumenthal Part 2

By |November 20th, 2014|Marketing Nirvana, PPC Marketing Blog|0 Comments

Local Marketing can be a difficult online field to navigate with the constant changes that occur in the field.

To help navigate this confusing world of local marketing, Mike Blumenthal and myself did two radio shows on local marketing.

If you’re unfamiliar wit MIke, he’s  been involved in local marketing for years. He’s the co-founder of […]

5 11, 2014

What You Need to Know About Local Marketing with Mike Blumenthal

By |November 5th, 2014|Marketing Nirvana, PPC Marketing Blog|1 Comment

The digital world of local marketing can be a very confusing place to try and get traffic with the constant changes to Google My Business, Google updates, and the local search sites.

To help shed some light on this topic, I invited Mike Blumenthal to share his thoughts on Marketing Nirvana about local marketing.

Mike has […]

23 10, 2014

Learn How to Increase Your Personal Brand with Mel Carson

By |October 23rd, 2014|Marketing Nirvana, PPC Marketing Blog|0 Comments

Mel and I did a Marketing Nirvana radio show two weeks ago on personal branding, where we:

Introduced personal branding
Covered how companies should think about personal brands
Talked about corporate measurement
And so forth…

On this show, we move past the corporate influence and dove into how to increase your personal brand; and cover such topics as:

Levels of […]

9 10, 2014

Learn About Personal Branding with Mel Carson

By |October 9th, 2014|Marketing Nirvana, PPC Marketing Blog|0 Comments

Personal branding can help your reputation, your companies reputation, and can lead to a lot of positive gains such as new clients, larger salaries, and new opportunities.

It can be difficult to put together a plan for personal branding. You might need your companies buy-in, have them send you to conferences, and of course, there’s […]

25 09, 2014

Top Considerations for Creating & Managing International PPC Accounts

By |September 25th, 2014|Marketing Nirvana, PPC Marketing Blog|0 Comments

Creating and managing international PPC accounts has a set of challenges not seen by accounts run within a country. These challenges can range from picking a home time zone for all your data to semi versus partial translation of ads and websites.

There are a lot of ways to tackle these challenges. For instance, […]

11 09, 2014

Everything You Need to Know to Get Started with RLSAs

By |September 11th, 2014|Marketing Nirvana, PPC Marketing Blog|0 Comments

RLSAs or Remarketing Lists for Search Ads are a very effective way of using remarketing-like targeting; yet doing it on search instead of the display network.

While this tactic is very effective, it is highly under utilized by many marketers and rarely talked about in PPC circles even though it is built right into Google […]

21 08, 2014

Learn How to Build and Manage a Community With Matt Umbro Part 2

By |August 21st, 2014|Marketing Nirvana, PPC Marketing Blog|0 Comments

Matt Umbro (the founder of PPCChat) and I did two Marketing Nirvana shows on building communities in your spare time. The first show aired on August 4, 2014, and the second show just aired and is now available for download.

You can read more about the two shows here.

The first show goes into starting […]

7 08, 2014

Learn How to Build and Manage a Community With Matt Umbro

By |August 7th, 2014|Marketing Nirvana, PPC Marketing Blog|2 Comments

I’ve wanted to do a Marketing Nirvana show for a long time that doesn’t just involve social targeting; but really gets into social from its real goal – community building and engagement.

Now most of us are so busy with our jobs, managing accounts, testing, and so forth that we often can’t live by […]

9 07, 2014

A Conversation About Bing’s New Bid Modifiers With Melissa Mackey

By |July 9th, 2014|Marketing Nirvana, PPC Marketing Blog|0 Comments

Bing Ads recently announced they are going to add device bid modifiers to their system. Their bid modifiers are rolling out in a few phases and they are going to add tablet modifiers, which AdWords does not have.

Last year Melissa Mackey and I did two shows on modifiers with respect to AdWords that were […]

5 06, 2014

Learn About Competitive Analysis With Mike Colella

By |June 5th, 2014|Marketing Nirvana, PPC Marketing Blog|0 Comments

The latest episode of Marketing Nirvana focuses on competitive analysis for display Campaigns. These display campaigns could be GDN, or any other of the display networks. While we specifically focus on display, much of what is discussed could be applied to search analysis as well.

To fully explore this topic, I invited Mike Colella to […]