One of the saddest sights is when a well thought-out restaurant in your neighborhood-one with great design elements, friendly atmosphere, and wonderful, unique food-goes belly up. It is a sight that we are more and more used to seeing, mostly because almost 90% of all new restaurants fail in their first year. The only thing is, it does not have to be that way.

The things that set the restaurants that succeed apart from those that fail are very subtle. Often people say that some locations are just cursed, as one venture after another in the same venue collapses. Perhaps these locations have poor parking access, but could that really be the only thing stopping such restaurants from succeeding?

Experts agree that the food and the ambience rarely have as much to do with a restaurant’s success as you might think. They say that the key to making it past your first year in the restaurant business hinges on two important factors:

• Finding a suitable location for your restaurant. This, of course, includes adequate parking, or barring that at least plenty of foot traffic. Many times it is the random walk-ins that keep you afloat, especially in the first year.
• Making sure that you are marketing yourself in the best possible way.

So, once you have your location all figured out, it is imperative to start advertising your restaurant as much as possible. Restaurant marketing can include putting ads in the local paper, sponsoring community events, or donating dinners for two to local school raffles (sometimes repeat customers are developed out of just that scenario), and placing ads on the Internet.

This last item may seem like it is a little ahead of its day, but with 100 million people logging on each day, it is one of the best kept secrets in restaurant marketing. Putting your ad online where all the people in your community can see it is a great way to expand your clientele.

But it is imperative that you make sure that your ad is going directly where the people you want to can see it. Indeed, setting up a search-based online advertising system is the best way to see a physical return on your advertising dollar.

And remember, always make sure that your have plenty of capital, there are always unforeseen risks during the first few years of running a business, and having the capital on hand is a good way to ensure that you make it over the rocky points.

The flashing lights and cameras attract people to the entertainment industry from all around the world for good reason: fame is addictive. But for many people who come to the entertainment capitals of the world the dream of stardom can soon be replaced by a sad reality—there is not enough room for everybody at the top.

But experts agree that there are certain things that people in the entertainment industry can do to increase their chances for success. Agents take note, the world is changing, and entertainment marketing technologies are changing with it.

With over 100 million people going online in the United States alone, it is clear that online advertising represents a relatively untapped reservoir of possibility for getting noticed in the entertainment market. Online advertising has made leaps and bounds since its early days, and now it is entirely possible to directly target the people that you want to see your ad: whether that is a director, producer, or the audience that will buy your product and propel you to fame.

Being an agent in Hollywood or New York is not easy, and managing talent can be an exercise in ego busting and/or massaging. No one knows better than the agent that not everyone can make it, but representing a client is an implicit act of faith, and most agents do their best to maximize the potential of all their acts to succeed.

For the proactive agent, it is often noted that one of the main online activities in the world is that of researching entertainment figures. By placing your client’s ad directly in the line of fire of these millions and millions of potential customers, you are doing both yourself and your client a favor.

Search-based, online advertising is the tool that allows you to place your ad where the people who you want to see it will. In fact, in the world of entertainment marketing it is the newest and most underused tool. Marketing an entertainment figure is crucial, and in terms of value for dollar online advertising is the best opportunity that there is.

In fact, rather than waiting for those cameras to find you, you can get out there and put yourself squarely in front of their lenses. With modern entertainment marketing technologies there is no reason that they next Midwesterner with stars in their eyes can’t become the next Owen Wilson or Julia Roberts.

If you work in the entertainment industry then you know when to put yourself or your client in front of the flashing lights. Now is the time to place your or your client’s advertising directly online, where it will be the center of attention for millions of people.

Even the big boys started small. Calatrava. Meyer. Ghery. Koolhaas. All these great architects began as no-name architecture school students at one point or another.

But what sets these world famous names apart from the rest of us? In a word: architecture marketing.

Of course, their competitive methods of marketing back then probably looked a lot different from what would work today. Now, one of the leading sources of leads can actually come from effective online advertising. Indeed, in today’s fast-paced, global market of architectural competitions and world personas, it may be difficult for the small firm to get off the ground. But with a targeted, multi-faceted, Internet advertising campaign, your small firm could begin to compete with the pan-national talent of Zaha Hadid and Daniel Libeskind.

But even if your sites are set somewhat lower, architecture marketing online is still by far the right way to go.

Even though people seeing and liking your work is a tried and true way to gain clients, it can only take you so far. Putting ads in print yellow pages for your services is another slow way to jump-start your business.

For the entrepreneurial architecture firm that is looking to make a splash with original and groundbreaking work, casting a wide net in terms of marketing your firm is the key to getting projects. Without work, after all, there is no way to demonstrate your skill.

The world needs small architects who labor over every house. To paraphrase Le Corbusier, the house is a machine that we live in. And for the architect that understands this fact-that every detail needs to be designed so that it works in the most efficient manner-gaining work should be a priority, not just for him or herself, but also for the general community.

Many options exist for advertising your firm online, but only a targeted architectural marketing campaign can make sure that the customers you want start calling.

Take the next step towards making your firm as big as it can be. By setting up an online advertising system for your firm, you are breaking new ground in terms of scope and focus for marketing an architectural firm.

Just as you would not let the small details slip by when it comes to designing a building for a client, neither would you want to neglect the appropriate steps for pursuing an effective marketing campaign. With online architecture marketing, you can actually reach out to your community and let them know about the services you provide.

High gloss, sexually charged images bombard us at every turn. Walking in the subway, riding the bus, surfing online—no matter where we turn, photography marketing is there to provoke, amaze, and shock us out of our hum drum travels.

For a recent marketing campaign in Taipei, Taiwan, a sex-ed nonprofit decided to use the image of a nun in one of their photo marketing campaigns. The caption under the photo read, in English and Chinese, “I don’t use them, but I know what they are.” The outcry was mixed. Many people thought the ads were funny and informative, two good things in an age where unprotected sex is spreading AIDS around the world at an alarming rate. Other thought that the ads were in bad taste, and one Catholic group in particular objected to the use of a nun.

Due to the protests of this Catholic group, the ads were pulled from the subways and bus stops where they were running, but it is arguable that this controversy did more to promote the cause of the nonprofit than the ads themselves, as every major Chinese and English language newspaper in the city ran the story as a short news article, complete with their personal take or spin.

When all is said and done, successful photo marketing can be boiled down to two different characteristics. Either A: it is seen by a wide amount of people, or B: it is seen by a smaller group but it exciting enough to get people talking.

For the smaller business, option A may be out of the question. Most of us cannot afford even a 10 second spot on the giant screen in Times Square, and the subway systems around the world are well aware of the lucrative nature of their advertising space.

But with a sexy, provocative photo, you can do much more with just a few low cost locations than many big companies do with all the resources and prime advertising spots in the world.

In fact, one such prime location is sitting right in front of you—the Internet. Mostly still untapped by resourceful entrepreneurs, the Internet remains the most valuable commodity for photography marketing.

American Apparel, and LA based clothing company, knew exactly that when it began flooding the Internet with photographs of young people, sometimes employees of the company, wearing American Apparel clothes. The photographs were cheap to make, as they were mostly taken by the owner of the company, and the combination of amateur models and the high quality, sweatshop free clothing was enough to have people talking from SF to NYC and all the way to London.

By using a search-based advertising system, your photography marketing could be placed directly where it will be seen by the largest possible amount of potential customers. Combining that with a controversial or exciting photo set is enough to market your business beyond the boundaries of your advertising budget, and place you on a plane with the big boys.

In today’s world, lawyers have an increasingly more dichotomous personality in the views of the American public. On the one hand, they are reviled as bringing the downfall of human mores, while on the other, they are leaned upon to right the wrongs of that same civilization that they were purported to be destroying.

In fact, lawyers are both and neither of these things. In the majority of cases, we can see that the mass of litigation that is begun each year in the United States is not the fault of the lawyers themselves, but the fault of both a community that is constantly looking for the proverbial “free lunch”, and by a system of laws that allows people to sue indiscriminately, even if the defendant could not have been farther from the action that they are being accused of causing or aiding.

The fact of the matter is that not all lawyers deal in this sort of law-many consider it their task to right the wrongs that are brought about by a legal system that by its very nature contains flaws. In many cases these men and women are the only bulwark that stops injustice from spreading, and from loopholes being exploited by greedy men.

To these lawyers, it is of crucial concern that their services be promoted in the most efficient possible fashion. In many cases good lawyers as well as bad will just sit around waiting for the phone to ring with a potential client.

But with a geo-targeted online marketing campaign, lawyers no longer need to wait for their ad in the phonebook to start having an effect.

Lawyer marketing is a fast growing field, and if your firm is ready to step out of the shadows and into the limelight, advertising online may be the fastest way to reach the clients that are looking for you right now.

By tapping in to the Internet and its most powerful tool, the online search, marketing for a lawyer has never been easier. Focused online advertising guarantees results by placing your ad exactly where it needs to be seen: by the people who need you most.

It is time to let your services be broadcast to the widest possible net. By advertising online, lawyers can step up to the plate with a marketing plan that is right for you, and right for your community.

Search-based advertising is a good thing for you, and the community that you serve. Marketing your firm online will bring in more clientele and more funds for you to spend at your discretion.

When people think of sales, they often think of small retail operations, or sales from a business to a person, but much of what makes the economy run in the United States and abroad is business-to-business marketing and sales. These people would be surprised to learn the extent of real sales and transactions that go on between various businesses, but it should not be so surprising.

Every business must purchase things no matter what field they are in. Accountants must buy pencils or printer ink, McDonald’s needs to buy grain to make buns. All businesses are also consumers, so expanding your sales to encompass not just people, but also businesses should come as a no-brainer.

In today’s growing information economy, e-commerce is becoming an increasingly prevalent business-to-business application. But for many small businesses, it is difficult to plan a successful business-to-business marketing strategy. Cold calling a business is not a good way to get results, and many of the standard marketing techniques that you can use to attract clients on a one to one basis will not work when attempting to approach a business.

One of the best ways to increase the percentage of your sales that go to another business is to let them come to you. But the eternal question of business-to-business marketing is how to get those other businesses to even know you exist, let alone want to contact you.

Online, search-based advertising represents one of the best ways to turn other businesses heads. Letting them know exactly who you are and what you are offering is now possible with the use of the Internet’s most powerful tool, the online search.

Over 100 million Americans turn to the Internet each day for solutions to problems and to handle everyday tasks. Some of those 100 million are people who work for businesses that are looking to buy your product. Placing your advertisement exactly where those businesspeople can see it is one of the major keys in business-to-business marketing.

In fact, with so many people online, a search-based advertising campaign can directly target the audience that you are looking to attract, namely another business. Putting off marketing will not help you stay competitive, and marketing your business to another business represents a lucrative way to expand.

Setting up an online advertising campaign is the simplest and quickest way to get your business on the map in terms of business-to-business sales.

Computers are so prevalent today that it is hard to remember they were only invented a little over a half a century ago. It seems like every family has to have at least one computer now, and in the United States, many families own two or more. When you combine that with the over-100 million people who log onto the Internet every day in the US alone, you have quite a market for computers.

And due to the wide variety of applications and servicing that computers require, it is an incredible market indeed. Computer sales have consistently increased over the past 25 years, since the time when computers became more “user friendly”, and more useful for fulfilling tasks around the home. The computer has replaced not only the encyclopedia, but also in many cases the need for a concrete bank. With more and more people balancing their accounts, renting movies, and even ordering groceries or pizzas on their computer, the time is right for expanding your computer business.

But what is the best way to go about marketing your computer company? Well, you already know the three rules of business and real estate, “location, location, and location”. It is just as true that your computer marketing must also concentrate on location. “Where is the best place to put my advertising?” should be a question on every small business owner’s tongue.

Of course, traditional computer marketing strategy begins with the print ad in the yellow pages. The more prominent these ads are, the more likely the customers you want to will see it. Many computer companies also send out mail including information about sales and coupons.

Donating old model computers to local schools can also be a good way to market your company. All those parents on the PTA board will feel like they can trust your business when it comes time to upgrade their family computer.

Yet still, something is missing. Ironically, one of the most untapped fields when it comes to computer marketing is online, search-based advertising. In this case, location truly is king. By placing an online ad in a targeted location, you can make sure that the people in your community who are most likely to want to buy a computer or computer accessories from you see it.

In fact, computer-marketing experts agree that getting in on the ground floor with a focused online advertising system is one of the best ways to increase sales and expand your business.

The trends are clear to those who wish to see them. With an expanding market for both computers and online advertising, computer marketing on the web is a perfect match.

Creating and building: these are the two things that draw people to contracting in the first place. But if no money flows into your company, and no new clients are calling on the phone, contracting can become a real drag. The most neglected aspect of working in the field of contracting is the marketing.

Rather than sitting around and waiting for the phone to ring with a new job, the proactive contractor will get out and make work where before there was none.

A good friend of mine found that work had gotten pretty slow for his business, so he hired himself. By keeping his crew working, and building a beautiful new house for his family, he effectively created a showcase for his services, and the product, as it progressed, became a focal point in the community. His business soon skyrocketed, with more projects than he knew what to do with.

After hiring more employees and getting down to work, things settled down, but the clients have kept flooding in ever since.

Building your own home is just one of many effective ideas for rustling up work during dry seasons. But the bottom line when it comes to contractor marketing is that you cannot sit around and wait for the phone to ring.

One neglected aspects of contractor marketing is online, search-based advertising. Basically, this is a way to attract the attention of the 100 million Americans who go online every day. By directly targeting those users who are looking to hire a contractor, a search-based contractor marketing system allows you to place you ad right where potential customers are most likely to see it.

Using the new geo-targeted technology represents the best value for your advertising buck. In fact, once you place your ads online, the software does the work for you, highlighting search terms that are likely to be entered by customers in your community, and then putting your ad directly in line with those search results.

The possibility of a huge search based customer market is not just a fantasy anymore. With modern technologies advancing the possibilities of online advertising every day, the only way to find out how sweet it can be is to start your online contractor marketing system today.

There’s almost nothing more relaxing than a massage as issued by a true professional. When you awake from the near daze that you have been placed into, you can be so zoned out that it might take a half hour for you to fully regain consciousness, and that is the beauty of it.

In fact, although massaging has been around throughout all of history, the modern practices that make it so satisfying are relatively new. Modern masseuses must learn techniques from several different countries around the world, and then combine them in new and exciting ways to create a personal technique, the kind that brings clients back again and again.

But even though masseuses practice their art with a steady diligence year after year, they can often neglect some of the key elements of massage marketing that can make their parlor a profit center, and a long term source of earnings for you and your employees.

Successful massage parlors are often known for their marketing techniques. Juan Robles in New York City offers discounts when you buy packages of 3 or more massages. “I find that offering deals on higher purchases keeps the customers coming back,” Juan says, “someone who would ordinarily only buy one massage might buy a package of five just to save money.”

Running a massage parlor is just like running any other small business, and massage marketing must play a huge role in you operations. One highly neglected side of advertising is the use of search-based advertising to bring your services to people online.

Basically, search-based advertising allows your company to piggy back on some of the highest searched verticals in your community, the end result being that an ad for your massage parlor gets seen by every single person in you town or city who might be interested in getting a massage.

Casting this wide a net offline would require an enormous amount of funds, but online massage marketing is extremely cost-effective, offering the best value for dollar on advertising in the world right now.

Over 100 million Americans log on every day, and this number is increasing every second. From research to finances, people look up everything they want to know or need to do. When someone is thinking about getting a massage today, they will turn to the computer as the most valuable database of information about their community, and the savvy massage marketer will know to place an ad right where these people can see it.

Working the kinks out of you massage marketing system involves reaching the largest amount of people for the least amount of money. With search-based, online advertising you can do just that, and directly target the customers that you want.

It is often said that in order to work in medicine, with its long hours and stressful conditions, you must have a calling. And while it is true that most of the people working in the medical profession today began there careers with the sole intention of helping people in need, it does not mean that they cannot make money while they are doing it.

But making money in the medical profession is not always easy. In fact, without the proper marketing, the average practice can go under very quickly. Many practices go under in the first year of operation, bringing everyone back to square one, or below.

Because of the high rate of failure-due in large part to hassles of insurance claims, but also due to lack of exposure-it is important that a new medical practice hits the ground running, and that a somewhat more developed practice keep up the expansion of their client base.

The eternal question in all fields of business, even in that most hallowed of grounds, medicine, is how to gain exposure beyond what word of mouth and the print yellow pages gets you. Indeed, this may be even truer with a medical practice, due to the fact that so many of the practices that fail rely on simple word of mouth alone.

There is no excuse for avoiding medical marketing when it comes to promoting your business. With all the fees that can be incurred while dealing with insurance companies, increasing your base of clients is the only way to make sure that the expenses don’t bring you under.

Citizens in the US spend billions of dollars on medical care every year, and with a targeted, search-based online marketing campaign, a larger piece of that pie could be yours.

Although the old standby of “word of mouth” advertising is not necessarily a bad thing, it is a bad thing to rely solely on old Bessie to tell her friends on the block what a nice young doctor she has started visiting.

The best bet is to set up a dynamic Internet medical marketing campaign that suits your needs and helps get your name on the map.

Whether you are an ear nose and throat doctor, or a fresh out of medical school proctologist, showcasing your practice to the right people-future customers-is a great way to get ahead of the crowd in your particular field.

And with all the competition around the world, a high-end practice deserves to be seen above all others. Why waste any more time getting what you deserve, set up your medical marketing campaign today and watch the clients start rolling on in.