Keyword research is essential to creating and managing your paid search campaigns. Keywords are the lifeblood of the PPC industry. If you want to drive traffic to your site from specific keywords, then you must have them inside your account. However, there’s more to the process than just adding words to your account; you […]
I’ve lost a lot of clients in the past. Most of the time, this ties back to the fact that we’re not typically dealing directly with decision-makers on a day-to-day basis. And although (as an agency) we’d like to think that delivering great numbers is more than enough to keep our clients happy at […]
This is my latest Search Engine Land Article that originally appeared here. One of the best sources for keyword research is your customer’s own words. It is easy to lose sight of your customers when doing keyword research by relying on tools. These tools are not going to spend money with […]
My latest search engine land column is out titled Out Of Keyword Ideas? These 7 Tools Will Help.
It takes a look at some tools which can help jumpstart your thought processes about keyword research.
The tools covered are:
Microsoft adCenter labs search funnels
Xenu Link Sleuth
Google & Microsoft Search Query Reports
Search Based Keyword Tool
Wordtracker Labs: […]
My latest Search Engine Land article is now published title: Strike Keyword Gold By Writing A Simple Story. Most keyword research is done upon existing words by using keyword tools. However, there are other ways to discover completely new keywords that involves creating use case scenarios for your products and services. By […]
I recently wrote an article for RSS Ray promoting the podcast I’ll be on later today called: Keyword Research & Refinement in 3 Easy Steps. It’s looks a simplistic process for: Finding keywords Grouping keywords Refining keywords While more […]
Google launched the SK Tool (search based keyword tool) in November 2008. This tool uses Google’s crawler information and combines it with AdWords data to suggest keywords for your website. You can examine the results about any domain via the SK Tool. If you access the SK Tool while logged into a Google account […]
Every time I talk to someone at WordStream, or read their blog, the more impressed I am with the people. There are some smart, and very curious people who are trying to solve some interesting issues around keywords. If you’re looking to streamline keyword expansion and gain some insight into your keywords (both SEO […]