Almost all conversion activities end in some type of form:

• Ecommerce checkout
• Contact form
• Whitepaper download
• Newsletter subscription
• and many more

Yes, most forms are not well designed. The best traffic you can buy will not help you out if your form doesn’t work properly.

However, designing forms isn’t that difficult if you know the major problems to avoid. In this video you can learn some of the major pitfalls to avoid with your forms.

If you avoid the bad stuff, and increase the good stuff – then conversions will go up. And that’s what we all want – more conversions.

The video is recorded in HD. So feel free to increase the resolution to 720 and watch in full screen. If you are reading this in an RSS reader or email; you’ll probably have to click through to the site to see the video.

I hope you enjoy.

How to Design the Perfect Form is a post from: Certified Knowledge

Everyone can make a basic form and capture leads. However, most basic forms are full of errors.

As a form gets longer, and more complex, your conversion rate can continue to drop.

In this webinar, we will examine:

• How much data you can ask for
• Common mistakes to avoid
• Some form experiments
• Additional insights about form design and testing
• As always, we will leave time for Q&A

The webinar will take place on October 26th at 12:15 EST.

For those who can’t make it – sign up anyway to receive access to the video after the event.

I hope to see you there.

Register on Trada’s site: How to Create the Perfect Form

Designing the Perfect Form: Join Us for a Free Webinar is a post from: Certified Knowledge

It sounds complicated – and on the backend it is. However, it’s not that hard to get started with website optimizer and get tests up and running. Google recently did an hour and a half webinar on the Website Optimizer with a live demo of creating actual experiments so you can see how to get up and running.

If you haven’t used the optimizer yet, or you are scared to use it as it sounds too technical – then this is a great video for you to watch. It’s pretty long, so if you just want to see an actual experiment being created jump to minute 41.

If you are reading this post outside of the blog (such as in email) you may need to click through to the website to view the video.

How to Video: Getting Started with Website Optimizer is Easy is a post from: Certified Knowledge

The article generated a lot of buzz among phone call tracking providers; which was good as it enabled me to finally catch up with Mongoose Metrics; a solution that lets you see phone calls in Google Analytics as well as other analytics solutions. I had originally heard about Mongoose Metrics from the Google Analytics blog post on GA integrations.

I talked to one of the co-founders, Jeff Tirey, who will also be speaking at Pubcon this year if you’d like to talk to him directly about their solution; and found their approach quite unique.

While some companies use a reverse proxy solution, correlate phone numbers to campaigns, or use a 1 phone number to 1 campaign solution; the conversation always comes back to pricing.

Unique Pricing Approach

Mongoose Metrics has taken a very unique approach to their pricing strategy which gets away from the cost of total phone numbers, and minutes used: it’s a session based pricing model.

This means that you do not have to determine how many numbers and minutes you will use. You can choose what types of sessions you wish to track, and then on those sessions show a call tracking number. The implications?

You can track:

• PPC by keyword, ad copy, landing page, or anything you desire
• SEO by keyword, engine, etc
• Banner buys
• Email blasts (once they hit your website)
• Or any channel you desire

To determine pricing, determine an estimate on the number of user sessions that occur for which you wish to track, and then talk to Mongoose about pricing and implementation. It’s pretty easy.

Once a user calls one of your call tracking number, Mongoose Metrics will serve a user session to your website with your defined parameters. This lets you see your phone calls within your analytics system. You do not need to marry up a phone call tracking interface with your analytics system, their system will do some of the work for you.

If you are a small company who can’t afford a large implementation, you might consider using it for a few months – determining exactly what keywords, ad groups, engines, etc are leading to phone calls and then turn it off.

If you’re a large company; this is a solution you should at least price versus other possibilities.

Their pricing model alone makes then an interesting player in the space. Their solution (which I have not tried yet) looks like it might solve issues for many businesses attempting to understand what makes a user pick up the phone and call them.

Optimizing for No Phone Calls

During our call, Jeff mentioned an interesting approach one of their customers’ is using to not receive phone calls. Yes, they do not want phone calls. The customer is a web based knowledge help system. Their goal is for their customer’s to find their answers on the web based system and not have to call in for help. Therefore, they examine the searches and pages which are resulting in phone calls in order to make their knowledge based system better. Creative.

Mongoose Metrics Screenshots:

Phone Call by Keyword (Click to enlarge):

Phone Call data in Google Analytics (Click to enlarge):

If you’re in the market for a phone call tracking solution, I’d recommend including Mongoose Metrics in the conversation. They do have an API; but I didn’t go into much details as to it’s specs.

As with all website optimization solutions, you need to determine what you need to learn to make actionable business decisions – and then find the best solution that helps you gain the proper insight. They won’t be the best fit for everyone; but if you want an easy pricing model, phone call tracking, and/or analytics integration; include them in the conversation.

As usual; none of these posts are paid endorsements. I found the solution interesting and thought it was worth raising awareness of a different type of call tracking solution.

Integrate Phone Call Tracking and Google Analytics with Mongoose Metrics is a post from: Certified Knowledge

There are four excellent videos that range from 30 minutes to more than an hour, which contain excellent tips on creating, testing, and analyzing landing pages to increase conversions. Learn form both experts in the field to Google employees about possible ways to increase conversion rates.

The first video is by Tim Ash. If you like the video and would like to learn more, Tim, Brian Massey, and myself are conducting a training session at Pubcon in November.

Enjoy the videos.

4 Hours of Video that Will Increase Your Conversion Rates is a post from: Certified Knowledge