This is a guest post by Bjorn Espenes, founder of several Internet businesses including one that processed over $1 billion in online sales for clients. Most recently he co-founded Finch with Eric Maas bringing 10 years of building optimized eCommerce software experience to the PPC industry. You can read more about how to optimize […]
This is a guest post by Peter Rigg, the founder of Hazelnut Films – an animation company based in London (UK). They produce a series of re-brandable videos that help search marketing agencies to explain their services in 90 seconds.
Producing a video and placing it on a landing page will not achieve much by […]
Almost all conversion activities end in some type of form: […]
Google’s website optimizer is an amazing tool, at a great price point – free. It allows you to do A/B testing or multivariate testing of your pages to see which ones increase conversion rates. It sounds complicated – and on the backend it is. However, it’s not that hard to get started with […]
I recently wrote a long article at Search Engine Land on the advantages and disadvantages of different types of phone call tracking solutions. Many companies are spending a significant amount of dollars on PPC, SEO, banner ads, etc and do not understand how many phone calls those marketing channels bring in. To really optimize […]
Google has quite a few excellent YouTube channels that are relegated to the back corner of YouTube in favor of short, non-informational clips. If you ever want to see all of Google’s YouTube Channels, you can subscribe to the bgTheory YouTube channel, and look through our subscriptions as we subscribe to all the official […]