Conversion Optimization

24 04, 2012

The art of automating winning with PPC bidding engines when you have something to sell

By |April 24th, 2012|Conversion Optimization, PPC Marketing Blog|2 Comments

This is a guest post by Bjorn Espenes, founder of several Internet businesses including one that processed over $1 billion in online sales for clients. Most recently he co-founded Finch with Eric Maas bringing 10 years of building optimized eCommerce software experience to the PPC industry. You can read more about how to optimize […]

10 04, 2012

How to produce video content that converts

By |April 10th, 2012|Conversion Optimization, PPC Marketing Blog, Video|3 Comments

This is a guest post by Peter Rigg, the founder of Hazelnut Films – an animation company based in London (UK). They produce a series of re-brandable videos that help search marketing agencies to explain their services in 90 seconds.

Producing a video and placing it on a landing page will not achieve much by […]

24 01, 2012

How to Design the Perfect Form

By |January 24th, 2012|Conversion Optimization, PPC Marketing Blog, Usability|2 Comments

Almost all conversion activities end in some type of form: […]

20 11, 2009

How to Video: Getting Started with Website Optimizer is Easy

By |November 20th, 2009|Conversion Optimization, PPC Marketing Blog, Video|2 Comments

Google’s website optimizer is an amazing tool, at a great price point – free. It allows you to do A/B testing or multivariate testing of your pages to see which ones increase conversion rates. It sounds complicated – and on the backend it is. However, it’s not that hard to get started with […]

21 09, 2009

Integrate Phone Call Tracking and Google Analytics with Mongoose Metrics

By |September 21st, 2009|Conversion Optimization, PPC Marketing Blog, PPC Tracking|1 Comment

I recently wrote a long article at Search Engine Land on the advantages and disadvantages of different types of phone call tracking solutions. Many companies are spending a significant amount of dollars on PPC, SEO, banner ads, etc and do not understand how many phone calls those marketing channels bring in. To really optimize […]

16 09, 2009

4 Hours of Video that Will Increase Your Conversion Rates

By |September 16th, 2009|Analytics, Conversion Optimization, PPC Marketing Blog, Usability|0 Comments

Google has quite a few excellent YouTube channels that are relegated to the back corner of YouTube in favor of short, non-informational clips. If you ever want to see all of Google’s YouTube Channels, you can subscribe to the bgTheory YouTube channel, and look through our subscriptions as we subscribe to all the official […]