bgTheory Nominated for 2 SEMMY’s & Best Reads of the Year

8:39 am in PPC Marketing Blog by brad

2009 SEMMY Finalist The SEMMYs were started last year in an effort to showcase some of the best marketing posts of the year. If you have extra time on your hands, you should spend some time reading through the nominated articles – you’re time will be used spent.

I was nominated for two SEMMYs in the PPC category:

What Yahoo’s New Minimum Bid Means To You

What Should You Do When Quality Score Kills Your Keywords?

Personally, I think the post about Quality Score is a much stronger post.

I was also a judge in the General Marketing category.

By far, my favorite post in that category was Better Than Free (Kevin also wrote an excellent article called 1000 True Fans); however, the The Best Marketing Checklist Ever is full of excellent lists that offer some practical application info to use on a daily basis.

One of my favorite articles of 2008 was Free! Why $0.00 Is the Future of Business at Wired. Once you read that article, check out the follow-up Freemium math: what’s the right conversion percentage? at The Long Tail.

Those two articles can help you think in new ways about your business.

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